Posted by keith on March 23rd, 2009
People aren’t listening: this is the season of supermarket voucher collecting in schools around the UK, and the exortations to “Collect! Collect! Collect!” are coming thick and fast, in every newsletter sent home with students, on every school website, and on posters liberally pasted and hung on the walls of a school near you.
I have tried my best to be analytical and instructive. The Unsuitablog published a series of three articles last year giving details about the operation of, the commercial incentives and the brainwashing imposed by such schemes. Here they are, in case you missed them:
The schemes are back with a vengeance – most prominently the newly rebranded Tesco for Schools & Clubs and the Sainsbury Active Kids 2009 schemes: both designed to teach children and their parents that supermarkets are a force for social good, and not the commercial resource-sucking, community-killing, globalization machines that anyone who pauses for even a short moment would realise they really are.
In the last article I tried to suggest ways of stopping these schemes, and tried a number of them myself, to little effect – all except for one, which worked wonderfully!
All you need is a pair of these:
Take a look at the photo at the top of this article, paying particular attention to how the incidious banners — which provide supermarkets with wonderful free advertising on public land — are attached. Not very securely, are they?
Now, with your wire cutters to hand, pay a visit to any school which has one of these banners, preferably when it is dark, and with just four quiet snips, you can cut down this brainwashing tool, stuff it into a bag (why not use a Tesco or a Sainsbury’s one, for extra irony) and then put it in a bin a few streets away. It’s not illegal, by the way: you are doing a public service, and the banner was a “gift”, rather than part of a contractual arrangement.
Once you have done it once, then you’ll want to do it again: and maybe in a short while, we will have together, given the supermarkets a good kick in the balls, which is the least they deserve.