The Unsuitablog

Exposing Ethical Hypocrites Everywhere!

Archive for April, 2009

Earth Day Poseurs (From The Daily Beast)

Posted by keith on 28th April 2009

No, not Cowell!Material girlGodfather of something or other

A bit late here, but I always like the chance to have a pop at hypocritical celebrities, given that in the USA especially, celebrities are a major source of general information (yes, you heard that correctly) on such topics as economics, global politics, social welfare and the environment. People listen to celebrities because, to a great extent, celebrities are the news.

The Daily Beast brings us this little gem of a lineup:

Those who live in solar houses shouldn’t throw stones, and yet an increasing number of celebrities are jumping on the green bandwagon before taking a look into their own public records. They’re not exactly hypocrites, and most of the time Barbra Streisand and Al Gore (especially Al Gore) direct the public’s attention to unsexy topics like climate change. But beneath their megawatt smiles and shouts of “Go green or else!” some disturbing personal trends have emerged. Like, say, a $22,000 water bill.

Prince Charles Prince Charles, Royal Fraud?

To be fair, the Prince of Wales appears, on the outset, to be a champion of the environment—he is even joining forces with Elizabeth Hurley to launch a healthy, undoubtedly sexy, organic food line. However, during his recent environmental tour to South America, he traveled 16,400 miles by private jet, causing an uproar among carbon-emissions number crunchers (he used 322 tons, if you’re counting). Perhaps a green how-to book will make amends? It was recently announced that the heir to the throne is penning an adult and children’s book called Harmony to be released by HarperCollins in 2010. The Kumbayah-esque title will explore climate change and direct readers to “restore the lost balance between Man and Nature.”

Simon Cowell Leaving (Daily) on a Jet Plane

One good reason for Simon Cowell to dump his high-paying gig on American Idol: No more weekly U.K. to L.A. flights. While Cowell’s carbon emissions are through the roof partly because of his sweet rides—a gas-guzzling Bugatti Veyron, Ferrari, and Rolls Royce Phantom fill his garage—an even more egregious blunder is his transcontinental judging trek, which requires him to pull double duty on AI and Britain’s Got Talent. (Susan Boyle and American Idol’s winner-in-training Adam Lambert certainly aren’t going to critique themselves.) Tonight Fox is launching a “Green It. Mean It.” campaign for Earth Day, so watch for Simon’s trademark grin to be especially sheepish before he hops back on his plane.

Barbra Streisand Not So Funny Figures

Yentl done good. Sort of. Barbra Streisand donated $500,000 to the Clinton Foundation three years ago with a special plea to the former president to focus on climate change. She should have started by taking a look in one of her backyards. Here are some laughable numbers: Watering the lawn at her Malibu mansion costs a reported $22,000 a year, and she keeps a vast 12,000-square-foot backyard barn air conditioned (to keep the rafters from overheating?).

Madonna Madonna’s Plastic Overdose

The pop star is wrapped up in other worries right now (come to think of it, how many private flights to Malawi has she made recently?) but her splashy spread on the cover of Vanity Fair’s eco-friendly issue remains a sore spot for the green brigade. After it was revealed she spends $120,000 a year on bottled water—a special Kabbalah-blessed variety at $5 a pop—many were outraged at her extravagant use of the plastic landfill enemy. Guy’s ex tried to make up for her faults by performing at the Live Earth concert series; however, the show generated over 1,000 tons of garbage and many still nitpick her wasteful fleet of cars, including two Hummers.

John Travolta Private Jet Fever

Pulp Fiction star John Travolta doesn’t apologize for loving his airplanes—but does he really need five private jets? The personal runway outside his Florida home may be convenient for him and his Gulfstream and Boeing 707s, but now, in environmentalist circles, he has fewer fans than his mega-flop Battlefield Earth. It’s calculated Travolta puts out 800 tons of carbon emissions every year, or 100 times the norm per person. He said recently, “Everyone can do their bit” to help fight global warming.

Al Gore Al’s Inconvenient Power Use

The godfather of all things green had a slightly hilarious PR nightmare a few years ago when it was revealed his 10,000-square foot carbon-neutral mansion used nearly 221,000 kilowatt hours of electricity. He tried to make amends, but a year later the Tennessee Center for Policy Research called him out—energy use at his home actually increased 10 percent and became the equivalent to 232 homes once the greening was done. He defended himself from critics by installing solar panels, a geothermal system for heating, cooling and hot water, and by using energy derived from solar, wind, and methane gas. Maybe the one-time VP deserves a pass.

On the other hand; if you are, like Al Gore, an apologist from the growth economy and all Industrial Civilization stands for, then maybe you’re no better than any other celebrity…

Posted in Celebrity Hypocrisy | No Comments »

You Are An Illusion: John Harris

Posted by keith on 25th April 2009

Watch this video, especially if you live in the UK, although it probably applies in many other legal frameworks. Do your homework and find out – this is a VERY POWERFUL TOOL for undermining the system, and the many fictional entities that have statutary power over you.

N.B. Violence and peaceful when mentioned are relative to Common Law, NOT STATUTE. You can LEGALLY use force against anything not backed by Common Law.

Posted in Advice, Corporate Hypocrisy, Government Policies, Political Hypocrisy, Public Sector Hypocrisy, Sabotage | No Comments »

Guerrilla Gardening Good : Adidas Bad

Posted by keith on 24th April 2009

This is a rather schizophrenic video, being — in the middle, main section — a pretty good film about Guerrilla Gardening, but bookended by commercial brainwashing. Given what I feel about corporations ramming their products home in the context of good stuff; and that Adidas have consistently been among the top three of corporations that direct, and thrive on, a fashion-drugged youth culture who are tragically lacking real insipiration to live real, free and good lives; I thought it would be interesting to do a breakdown of this video.

0′ 00″ Stylised city views at night with distinctly non-urban music; voice-over describing the situation
0′ 14″ “Adidas” logo appears — everything you see from now on will be associated with Adidas
0′ 20″ “Guerrilla Gardeners” logo appears — note that this has nothing to do with Richard Reynolds or the Guerrilla Gardening movement, it is a commercial. But Adidas clearly want you to think they are part of it.
0′ 37″ After a clearly scripted reconnaissance bit, seed bombs make an appearance. The implication is that they are a bit “naughty”, like hash — no bad thing given the target audience.
1′ 00″ After a build up, a meeting takes place, then the “hit” is planned in a fair bit of detail — generally sound stuff, although they seem to have an awful lot of money: trees don’t come cheap, especially as much of the planting is likely to be damaged and will need maintenance.
1′ 30″ Driving around, doing heisty stuff with a palm tree sticking out of the sunroof. It’s starting to grate a bit.
2′ 00″ The planting bit. I can’t really get over the scripting: “That manure stinks, man!” If the manure stinks then it’s too fresh and contains too much urea – tender plants will be damaged. Science bit over.
2′ 26″ Work complete, everyone happy. It’s very nice. Big smiles and breakfasts all round.
2′ 46″ Here it comes: “You look around the city, you think, ‘Why does everyone just accept it as it is?’ I reckon there’s all sorts of way of leaving your mark.”

The video ends, leaving quite a few people inspired to do some Guerrilla Gardening.

Oh no it doesn’t!

2′ 53″ “That’s what makes it yours.” Multiscreen globe spins, ending up on Adidas logo.

The video ends, leaving a small number of people inspired to do some Guerrilla Gardening, and plenty of people with a good feeling about Adidas.

Guerrilla Gardening, Just Do It!

(In your face, Adidas ;-) )

N.B: I know this video has been around for a while, but it’s only just been sent to me, and is still totting up views from people convinced it’s all for the good.

Posted in Adverts, Astroturfs, Corporate Hypocrisy | 3 Comments »

Totally Organica: Totally Unbelievable

Posted by keith on 22nd April 2009

Tap Water

This is shit. No seriously, it really is, but you would be forgiven for thinking that this press release from an organic bottled water company (yes, I didn’t think you could get non-organic water either) was the best thing since clean water pouring out of your tap into a glass. I made a few comments along the way, but for many of you it should be obvious how unbelievably wrong this is…

Sparkling Water Never Tasted So Clean

Totally Organica Celebrates Earth Day One PET Bottle at a Time

Las Vegas, NV – April 21, 2009 – Totally Organica (, the nation’s first line of USDA Certified organic sparkling water, has nothing artificial or unnatural about it – no added sugars, carbs, calories, sodium, or artificial flavorings, sweeteners or colors. With Earth Day [Couldn’t resist it, could they?] just around the corner, Totally Organica offers consumers a calorie-free, earth-friendly sparkling alternative to water [So putting flavoured water into a plastic bottle and transporting it thousands of miles is “Earth Friendly” is it?]. Totally Organica’s line of tantalizing waters includes eight tantalizing flavors; lemon lime, cranberry, green apple, raspberry, pomegranate, melon, and mint, all bottled in a stylish [Stylish, wow a stylish bit of plastic!] and narrow PET (polyethylene terephthalate) plastic bottle, one of the most recyclable plastics.

Totally Organica uses fully recyclable [Not recycled, just recyclable!] bottles to lessen the carbon footprint on Mother Earth, all while hydrating consumers with an all-natural and balanced water. According to NAPCOR (, recycling a ton of PET containers saves 7.4 cubic yards of landfill space, and, after recycled, nineteen 20 oz. PET bottles yields enough fiber for an extra large T-shirt, or enough to make one square foot of carpet. Want enough fiber to fill a ski jacket? Then recycle fourteen 20 oz. PET bottles. defines Earth Day as “A time to celebrate gains we have made and create new visions to accelerate environmental progress.. Earth Day and every day is a time to act [So why did you pick this particular day to promote your brand?] to protect our planet”. Totally Organica is taking that initiative towards protecting the planet with the use of PET recyclable plastic. The first celebration of Earth Day was just 40 years ago, and only in 1991, less than 20 years ago, did Federal Agencies begin using recycled products. Since 2007, recycling rates of plastic bottles have gone up, while the bottle weight (with plastics like PET) continues to go down. Only with the creation of more recyclable plastics can this ratio become significant enough for planet Earth [Crap! Recycling isn’t significant at all, it’s just a feel good exercise for most people, who then carry on doing the same destructive other things.].

Totally Organica is committed to the three R’s of Earth Day; reducing landfill use [Not reducing the amount of bottled water, obviously], reusing plastics [So, do you encourage people to fill their bottles with tap water, then?] and encouraging consumers to recycle, all while using an all-natural water to help increase the awareness of the human effect on our planet. “Our PET plastic bottle is modern and chic, making it appealing to the everyday and eco-friendly consumer,” says Robert Colt, Chief Executive Officer of Organica Beverages. “Consumers can be eco-chic [Oh, just f*** off, Robert!] while refreshing and hydrating their body this Earth Day.”

Totally Organica sparkling waters are certified 100% by the USDA, retail for $1.49, and can be found throughout the country [See later] at many retailers,
including, Central Market and Whole Foods.

Earth Day enthusiasts [Well, that rules me out then…] who would like to know more about Totally Organica can visit Interested media who would like to learn more about Totally Organica can contact Avalon Communications ( at 512-514-6047.

About Organica Beverages, Inc. Organica Beverages, Inc. is the manufacturer of the first flavored sparkling water to be certified as organic by the USDA. The company starts with pristine artesian water that flows from a spring directly into its plant in the Au Sable National Forest near the U.S. and Canadian border [I bet that road trip to Florida and Texas really pleases Mother Earth]. Every one of Organica Beverages’ eight refreshing sparkling water flavors is produced from organic essences, without any sugar or artificial flavorings added.


My response was appropriate simple, organic and natural:

Damn! and to think I was going to have water out of a tap. Now I’m gonna just *have* to buy some Totally Organica water, all the way from the USA.

You have guaranteed yourself a spot on the anti-greenwashing Unsuitablog


Posted in Adverts, Corporate Hypocrisy | No Comments »

And The Earth Day Winners Are…

Posted by keith on 20th April 2009

Earth Day 2009

In case anyone wants to accuse me of laziness, for using the text from other peoples’ emails and for banging on about Earth Day again (not for no good reason, I hasten to add), I would like to say in my defence that I have to trawl through, read and delete all this damn stuff which comes squeezing its way through my internet pipe every day like lots of little green goo-soaked monsters.

So, given this effort, and how I still don’t seem to have got through to the inane fools sending me so much pseudo-green trivia and corporate PR-puff, here’s my Top 3 Crap Earth Day Emails, in approximate order of hypocrisy:

3. Coupon Sherpa : for uber-trivia – as though coupons are actually a major issue, the promotion of coupons that encourage people to buy more stuff, and iPhones, which are made by a near-slave workforce with virtually no environmental regulation

As Earth Day nears, Coupon Sherpa’s new iPhone application demonstrates how mobile coupons can reduce waste

[Fort Collins, CO] – Envision all the printed coupons you receive via newspapers, magazines and direct mail. Millions upon millions of Americans are bombarded by piles of paper coupons every week. Coupon Sherpa offers an alternative that is friendly to the environment, convenient for consumers and beneficial for retailers.

Introduced in early April, Coupon Sherpa is an iPhone application that allows shoppers to access in-store coupons on their iPhone or iPod Touch. Approved by Apple, Coupon Sherpa ( is available at the iPhone App Store. There are coupons to over 100 merchants on Coupon Sherpa including Finish Line, Zales Jewelers, Coldwater Creek and Jackson-Hewitt. The coupon categories include clothing, restaurants, pet supplies, sporting goods, home & garden and entertainment.

The debut of Coupon Sherpa is timely, especially since Earth Day will be celebrated on April 22. The waste created by paper coupons is substantial. According to a report by the nonprofit group ForestEthics, “mail advertisements create 51.5 million metric tons of greenhouse gases each year.” [Ed: Mail adverts do not equate to coupons, you moron!] That number is equivalent to the emissions produced by heating about 13 million houses or mowing more than 20 billion lawns.

“We know that paper coupons will not be completely replaced, but providing consumers and retailers with an outlet for mobile coupons is a positive start towards reducing the waste created by the mountains of mail we all receive,” said Luke Knowles, who created Coupon Sherpa with his brother Jesse Knowles. “In the future, an increasing amount of coupons will be presented on mobile devices, and that will be great for the environment.”

2. Kelly Ripa and Electrolux : for being an incredible mix of greenwash and hypocrisy. This is like punching someone in the face and then saying “sorry” in a really sarcastic way.

Kelly Ripa Launches Virtual Campaign To Benefit Global Green

How Green Is This! Talk show host and eco-Mom [Ed: Eco what?! More like Hyper-Consuming Mom], Kelly Ripa launched Electrolux’s newest eco-friendly washer & dryer in limited edition “Kelly Green” just in time for Earth Day and kicked off an online campaign to encourage people to renew their commitment to living green by planting a virtual flower for a friend. For every virtual flower planted at , Electrolux will donate $1 to Global Green USA to support their healthy green schools initiatives across America.

Pass me the sick bag!

1. Lexus and Alicia Keys : for leaving me open-mouthed with astonishment at the sheer level of environmental hypocrisy, coupled with a brilliantly conceived splash of student brainwashing; all for less than the cost of a single car.

To kick off Earth Month, Lexus, the top-selling luxury automaker, and multi Grammy award-winning recording artist, Alicia Keys, will honor Los Angeles’ Thomas Jefferson High School with a $10,000 Grand Prize for its environmental achievements through the “Lexus Keys to Innovation” program. The “Lexus Keys to Innovation” program is a unique way for Lexus and Alicia Keys to recognize and reward students who have successfully implemented innovative environmental programs in their schools and communities.

Through “Lexus Keys to Innovation,” Lexus and Alicia Keys presented ten schools across the country with a $2,000 donation to support existing environmental programs. Thomas Jefferson High School’s “action plan” proposed that the $10,000 Grand Prize be used to create a native “green” space on campus for the students and faculty to utilize as an interactive educational tool.

The mission of the program is to better this South LA high school and community by bringing a much needed green space to the area which is currently dominated by [huge amounts of greenhouse gases generated by vehicles such as those produced by Lexus,] concrete, meat packing plants and factories. Additionally, the space will help to improve the air quality around the campus, and will allow students at Thomas Jefferson High School and nearby Harmony Elementary School to use the Green Space as an outdoor science lab.

The Environmental club at Thomas Jefferson High School will make this project a community effort by partnering with the local Harmony Elementary School to teach the younger members of their community the importance of taking an active role to better the environment.

During a school-wide assembly [and marketing opportunity] on April 2nd, Lexus’ vice president of marketing, Dave Nordstrom, will present the Grand Prize as well as commemorative, native Californian sapling to plant in the “green” space to Thomas Jefferson High School. As an added “thank you” to the students of Thomas Jefferson, Alicia Keys has videotaped a special message that will be played at the assembly, prior to Dave’s commemorative.

Now, will you all join me in sticking two fingers up at the winners – including our special celebrities. May they all be washed away when the tide turns…

Posted in Adverts, Celebrity Hypocrisy, Corporate Hypocrisy, Promotions, Sponsorship, Techno Fixes | 7 Comments »

Hoodwinked In The Hothouse: An Important Guide

Posted by keith on 17th April 2009

Hoodwinked In The Hothouse

I have written before about many of the very worst forms of environmental hypocrisy — the types of things that transcend simple greenwashing and seem to have become articles of faith. We are talking about behomothic, potentially species-ending “developments” such as genetic modification, carbon capture and storage, biomass as transportation fuel, carbon offsetting and geoengineering. All of these are symptoms of Industrial Civilization, and the basic mythology that we have to continue moving at breakneck speed in the same, catastrophic direction, whatever the consequences. The system will utilise everything in its toxic toolbox to convince us (and ensure we convince each other) that its “solutions” are the only ones we are allowed to consider.

Simplicity, reduction and deceleration are anathema in this world: have no doubt, you will never be asked by authority — whether that be a politician, a business “leader” or even a mainstream environmental organisation — to do these things to such an extent that they actually make a difference. Economic Growth is the only game in town — it is the Endgame.

From Rising Tide North America comes a guide that illustrates many of these contradictions in stark terms; I can’t recommend it highly enough as a primer in the types of developments mentioned earlier, along with many other contentious ideas that, frankly, have no place in a survivable future.

Only a few years ago, some companies were saying climate change wasn’t a problem. Now, as its impacts becomes apparent, corporations are suddenly scrambling to claim leadership on the issue. Desperate to avoid regulation that may hit their profits, they present a dizzying array of “false solutions,” quick fixes that perpetuate inequalities in our society and attempt to cash in on the crisis.

Our fear of change and the unknown, and the widely held belief that technological progress can solve all problems make these techno-fixes and market-based solutions extremely seductive.

In most cases it’s an easy sell. Since the 1980’s, global politics have been dominated by a model of corporate globalization: An entire generation has grown up in a world in where little has been possible without corporate assent. Economic growth and increased consumption are society’s implicit goals and to achieve this, multinational corporations must be given free reign.

Yet upon closer examination, the choices they have presented are false ones, dangerous detours on the road to a just, livable planet, distracting us from the root causes of the crisis.

This concise, but hard-hitting document can be downloaded using the following link:

Download Hoodwinked In The Hothouse

Posted in Advice, Company Policies, Government Policies, Offsetting, Techno Fixes | 1 Comment »

Armies Around The World Go Green To Save Fuel – And Lives

Posted by keith on 15th April 2009

Life imitates art in the most absurd way imaginable; or could it be headline writers desperate to find a “green” angle on anything; or perhaps this is a genuine case of the writer cocking a snook at the amount of greenwashing going on.

Here’s the article, from The Independent:

You could, perhaps, call it the “military-ecological complex”. For the world’s most powerful armies are going green, trying to kickstart an environmental-technological revolution in civvy street in the process. Nearly half a century after the outgoing US president, former general Dwight Eisenhower, warned that a proliferating “military-industrial complex” threatened to drive the world towards destruction, defence establishments are beginning to try to help to save it instead. And they have found that green initiatives can preserve lives on the battlefield too.

The Pentagon – which gave the world the gas-guzzling, 68 ton M1 Abrams tank, which does just over half a mile to the gallon – is leading the charge. But Britain’s own Ministry of Defence, responsible for 70 per cent of all the government’s carbon dioxide emissions, is not far behind. And the prestigious Royal United Services Institute is to hold a conference this year on what other Nato countries are doing.

The US military – the country’s largest single energy consumer – has embarked on a drive to save fuel, and thus lives. Half of its wartime casualties are sustained by convoys, which are mostly carrying fuel and are a favoured target for enemies. It estimates that every 1 per cent of fuel saved means 6,444 soldiers do not have to travel in a vulnerable convoy.

One simple innovation – insulating tents in Iraq and Afghanistan with a layer of hard foam, reducing the need to heat and cool them – has saved 100,000 gallons of fuel a day. The Pentagon aims to get a quarter of its energy from renewable sources by 2025. It is to buy 4,000 electric cars (the world’s largest single order) for use on its bases, and is developing hybrid armoured vehicles for the battlefield.

It has saved fuel by cutting the weight of aircraft – removing floor mats, redundant tools, loading thick manuals on to laptops, and using lighter paint – and within seven years plans to fly them on a 50/50 blend of ordinary fuel and biofuel, probably made from algae.

Killing to save the planet!

Of course, The Onion got there first…

In The Know: How Can We Make The War In Iraq More Eco-Friendly?

Posted in Government Policies, Political Hypocrisy, Spoofs, Techno Fixes | 1 Comment »

Innocent Drinks: A Very Predictable Sell-Out

Posted by keith on 12th April 2009

Richard Reed

I can still hear the silence, and feel the stares in the back of my neck, as I walked towards the exit door during Richard Reed’s presentation — a presentation that he thought would paint him as the capitalist saviour of the planet — stung by a comment that told me, ever so clearly, that Innocent Drinks were no better than any other profit-making entity. They just had the fingerprints of the over-eager, light-green glitterati over their bottles: a slavering mob of idiots who thought, and still think, that the solution to ecological collapse lies in the exchange of capital.

Innocent drinks have sold a stake in their business for £30million (about $45m) to Coca Cola:

Innocent, the defiantly non-corporate maker of fruit smoothies, juices and veg pots, has finally lost its innocence after selling a stake to US giant Coca-Cola for £30m.

Innocent, which markets itself as eco-friendly and distributes drinks in vans made to look like cows, has sold a minority stake of between 10% and 20% to Coca-Cola in order to raise funds so it can expand into Europe.

The sale of the stake marks a watershed moment for the 10-year-old company as it becomes the latest high profile success story to sell-up to a corporate giant.

Innocent joins alumni which include UK sandwich chain Pret a Manger, which sold a minority stake to McDonald’s, ice-cream maker Ben & Jerry’s, which sold up to Unilever, and Cadbury, which took over trendy organic chocolate company Green & Black’s.

I have nothing to add beyond what I wrote back in November 2007, following my exit from Mr Reed’s appropriately smooth presentation — an article that included the words “Coca Cola”:

Ok, being uber-cool in jeans, t-shirt and Ugg boots on a stage in front of 300 environmentalists of varying shades is not, in itself, reason to have someone walk out on you, but I did give it at least 2 minutes before I left. Here’s why.

I had spent a day and a half at the 2007 Be The Change conference in London, listening to some brilliant talks from David Wasdell, Rob Hopkins and Stewart Wallis among others; some of the talks made me hopeful, others made me angry – these were the good ones.

Late in the morning Richard Reed of Innocent Drinks (no, you can’t have a link) stepped out on the stage in the above accoutrements, and started what was essentialy an advertising spiel about himself and the company. Now don’t forget that there were some pretty hard-core anti-corporate people in here, so he would not have been expected to approach his subject in the same way as he would if, say, he was speaking in front of a Corporate “Social Responsibility” (sic.) seminar. He obviously forgot this, and less than two minutes in he presented a slide which said:

Capitalism Has Won

This is a good thing.

Bizarrely, Innocent Drinks are actually a pretty good company as far as companies go, apart from the fact that they sell millions of drinks in small containers. Ok, they are one of the better companies that sell drinks in small containers. Coca Cola are shit. Just so you know where I am coming from.

I saw a shade of pink when I saw that slide. Firstly, capitalism hasn’t “won”, unless you consider “winning” to be sweeping all before it in a toxic cloud and burning the planet as it goes leaving us in the kind of mess that means any future the planet has will probably not involve arcane calculations involving interest rates and margin calls. Second, and for the reasons I have stated, that is not “a good thing”.

Then Richard Reed of Innocent Drinks said:

“If it wasn’t for capitalism we’d probably still be living in mud huts”

This is the kind of person that some environmentalists think is a good guy. So, Mr Reed, which is better in the long run: living in a mud hut (yurt, tipi, stone and turf house or any other low impact dwelling) that is highly sustainable with a minute impact on the environment; or living in a typical industrial society dwelling which in your case probably has a number of cars, a great deal of lighting and appliances, carbon dioxide spewing concrete, perhaps a patio, a swimming pool even, and of course air conditioning?

“we’d probably still be living in mud huts”

Yeh, right on! Why not have a pop at the tribes who live rich, sustainable lives. Their lives are appalling aren’t they? Well, they are now we’ve introduced disease to their homelands. Oh, and convinced them they they need material wealth in order to be happy. And then thrown them out of their homelands because this great capitalist society wanted the wealth buried beneath their feet. And then denied them any rights.

“living in mud huts”

I have friends who live in one-room shacks made from recycled timber. They share things and have communal living spaces, and live in touch with their natural surroundings which they are trying to protect. They are some of the happiest people I know.

I was sitting in the front row. I saw red. I stood up, tutted loudly then stamped my way to the back and walked through the doors.

Posted in Corporate Hypocrisy | 9 Comments »

A Holiday Read While I’m Away

Posted by keith on 3rd April 2009

Time’s Up! I’m feeling weary and need to recharge for a while: it’s not much fun being bombarded with hypocritical rubbish every day (and I do get it every day), and The Unsuitablog only gets to see the tip of the iceberg, as it were. Trust me, working to undermine the greenwash industry and all of its powerful players takes it out of you :-(

While I’m away, staying a few hundred miles away in a windswept and beautiful part of England (in case anyone was interested), I would like every Unsuitablog reader to take the time to read my book “Time’s Up! An Uncivilized Solution To A Global Crisis“. One of the most critical aspects of creating positive change is getting people to connect with the real world, thus realising your place as one component in the web of life – one component that is fundamentally important to you, and which is utterly dependent on almost all other forms of life, large and small. In the next week, I’m going to be connecting with the sea, the sky and the land: finding some solitude, and also letting my children enjoy the deep connections with nature that we all must understand in order to make our way successfully, and sustainably, through life. Our inability to connect, as Civilized Humans, is the reason we are pulling the plus on our life-support system.

The Unsuitablog exists in order to remove some of the noise and lies that prevent people from connecting with the real world.

Time’s Up! makes it clear that this undermining process is key to giving humanity a chance of survival – but there is a lot more to it than just accepting we need to change; people have to want to change: I believe that the book can make this possible.

There are quite a few ways you can get hold of Time’s Up!:

1) You can buy it. Lots of people prefer to read a book rather than a screen, so if you want to buy it then you will be able to find it at almost any online bookstore (although, at the moment, it is only being printed in the UK). Here are a few places I know it is usually in stock:

Green Books

2) You can ask your library to stock it. This is really important to me, because I think that libraries are some of the last bastions of free thinking in the mind-control industrial system: if your library does not hold it, then please ask them to.

3) You can read it on Google Books for free. I have just opened it up so you can read the entire book through this medium, which uses the original proofs directly from the publisher; not a word is different. As I have always said: if you believe in something that strongly, strong enough to commit to the page, strong enough to commit a huge chunk of your being to, then why then make people pay for it?

More information about the book can be found at

And please pass this information on to everyone you think may be responsive to change: we owe it to ourselves to give humanity a chance.

Posted in Advice, Unsuitablog News | No Comments »