Posted by keith on October 13th, 2009
This is a beautiful, sad advert produced by an agency of the British government. Very powerful, very moving.
It tells us that we are responsible for “over 40% of the CO2”, which is caused by ordinary, everyday things, like heating, powering appliances and driving.
The governments and their corporate masters, decided that they couldn’t afford to tell people that around 30% of all the CO2 was the result of the generation of electricity; electricity that ordinary people use directly, or indirectly in the things they buy, and the things that form the infrastructure that we all use. That might make people go to extra efforts, and stop them doing lots of things that keep civilisation moving.
And the same corporations told the governments most emphatically, that they couldn’t mention the other 30% that was the direct result of manufacturing and transporting all the things that the adverts made ordinary people want to buy, for that would mean the ordinary people might stop buying things and the economy would stop growing, and the corporations would hurt.
The outcome of this was that the British government produced a beautiful film that lots of people would be touched by, and decide that, “yes” they would do their bit, and try and cut carbon emissions by just 40%.
And the other 60%?