The Unsuitablog

Exposing Ethical Hypocrites Everywhere!

Archive for June, 2011

Lush’s Dirty Laundry [by Cory Morningstar]

Posted by keith on 23rd June 2011

In an unlikely alliance, Lush Cosmetics joins the Indigenous Environmental Network against the Canadian tar sands. The Lush campaign targets the tar sands, yet the CEO of Lush fails to target his own family’s dynasty built on the continued exploration of oil, gas and mining.

Today, the environmental movement has become inundated with front-groups, financed by dirty industries. These front groups often fall under the guise of foundations. Unfortunately, not even the best of the long-standing environmental groups are above becoming ensnared in such webs of deception as corporations, governments and, in this case, the global Lush brand. Such entities seek to become celebrated as “green” in a system that cannot be changed by the illusion of “green” growth. This system is destined to ultimately collapse – or kill us – whatever comes first. And this is where we are today.

The CEO of Lush, Mark Wolverton, belongs to the Wolverton family – of Canadian Wolverton Securities. The president and CEO of Wolverton Securities is Brent Wolverton, Mark’s brother. Wolverton Securities was founded in the early 1900s and continues to thrive today with an annual revenue of $20,735,400.

From the Wolverton website:

“Taking advantage of our expertise. Western Canada may well be the venture capital centre of the world, especially when it comes to mining and oil and gas exploration. Wolverton is a primary player in that market for this simple reason: If you look at mining operations in Siberia, South Africa or the jungles of South America, Canadians are running and financing the operations.”

Time Magazine article 2003: “Lush first made its way to North America thanks to brokerage scion Mark Wolverton of Canada’s Wolverton Securities.”

Wolverton has controlled Lush’s North American operations since 1996 – 50% in Canada and 40% in the US. According to the Retail Merchandisers, Strategy for Growth Website, approximately $90 million of the company’s global annual sales of $350 million come from its North American operations, comprising manufacturing facilities and distribution via storefronts, malls, airports, and a store-within-a-store concept in which Lush has a 300- to 500-square-foot store in the cosmetic department at 38 Macy stores. (The New Zealand Herald cites Lush sales at 595 million in 2009).

As found on the web:

“On the research side, Blackmont hired Gord Currie away from Wolverton Securities. The oil and gas analyst has 29 years of experience in the sector, including executive stints in the industry at NAL Oil and Gas Trust and Easton Drilling Fund.”

Ironically, Wolverton Securities Ltd’s Calgary office is actually situated in the Royal Bank Building. Royal Bank Canada is one of the world’s largest financier of the tar sands.

Mile long list of corporations affiliated with Wolverton Securities Ltd:

The reason Lush CEO Mark Wolverton would support such a hypocritical campaign is nothing new. It’s fantastic branding. It makes people feel good when they buy a bar of soap. It raises awareness – without threatening the industry (or his family’s fortune) in any meaningful way. It builds brand loyalty. And I will be the first one to say – Lush executes such branding/marketing brilliantly.

Read the full story, including a host of bad news for Lush fans over here

Posted in Campaigns, Company Policies, Corporate Hypocrisy | No Comments »

Dispatches: Conservation’s Dirty Secrets

Posted by keith on 21st June 2011


Dispatches reporter Oliver Steeds travels the globe to investigate the conservation movement and its major organisations. Steeds finds that the movement, far from stemming the tide of extinction that’s engulfing the planet, has got some of its conservation priorities wrong.

The film examines the way the big conservation charities are run. It questions why some work with polluting big businesses to raise money and are alienating the very people they would need to stem the loss of species from earth.

Conservation is massively important but few dare to question the movement. Some critics argue that it is in part getting it wrong, and that, as a consequence, some of the flora and fauna it seeks to save are facing oblivion.

Long term it can also be viewed on YouTube via

More information about Conservation International’s activities can be found at

More information about WWF’s capitalist addiction can be found at You can make your own mind up about the motivation of the various businesses.

Posted in Corporate Hypocrisy, Cover Ups, Exposure, Funding, Human Rights, NGO Hypocrisy, Sponsorship | 2 Comments »

I’m On The Run

Posted by keith on 7th June 2011

Actually I’m not. It would have been quite exciting to have been writing a blog from an internet cafe somewhere, or hijacking a wireless connection outside an office building, but it seems I am safe and snug in my home completely bereft of law enforcement officers hammering at my door demanding I complete the 2011 Census. Following on from my public announcement that I would be breaking the “law” (actually breaching the terms of the Census Act, as they aren’t allowed to call it a law) there was a mixture of wholehearted support, denial that the census was anything but an important social tool, and personal appeals to just fill the damn thing in.

As expected I received a few visits from the census taker, a very nice lady in her 50s, I would say, who continued to follow the official line regardless of what I said, although towards the end I did sense that she felt she would rather be somewhere else than at my door listening to various problems I had with the execution of the census. What emerged prior to census day really sealed my position though. It turned out that, during an experimental testing of the census materials, I couldn’t get the envelope to stick down. After all the claims of security on the Scotland’s Census website with regards to CACI (UK) Ltd, they couldn’t even use proper envelope glue, effectively making the act of posting the census form a security failure in itself. It wasn’t just me – of the four people I asked in Scotland, two of them had already noticed this, one had stuck their envelope successfully, and one hadn’t checked. As the two people weren’t even that local to me then I have to assume the problem was more widespread than just my local office.

This I passed onto the Census Office, my local MSP, my MP and a couple of newspapers. The resulting publicity over this complete balls-up was…zero. It seemed that the census was sacrosanct and nothing would be allowed to cast a pall over its exulted status – especially given the amount of money and airtime being utilised telling people that the MUST FILL IN THE FORM. A £1000 fine loomed, so we were all told.

After the second note of non-compliance had been put through my letter box, I bumped into the census taker outside my gate. The conversation went something like this:

“Have you filled in your census form yet?”


“You do know that you have to fill it in or you will get a fine.”


And I walked off to buy a local paper.

The next time I met the census taker was on my doorstep. She was a bit less smiley than usual. I explained that this was nothing personal but I would not be filling in my census form until the Census Office had explained how they were going to deal with the likely security breaches resulting from the failure of the envelopes to seal, and that I had absolutely no confidence in their ability to keep confidential data from a military contractor given that they couldn’t even keep their data safe from casual sorting office glances. This was noted, and that was the last time I ever saw her.

I expected a formal letter soon afterwards. None came. It has been six weeks since the Census was supposed to have been filled in. According to the Census Web Site, this is the compliance process:

1. Your census taker (enumerator) will visit to remind you to complete the questionnaire and offer help and advice to do so. If you’re out, they will leave a reminder card.

2. If the questionnaire is still not with us after seven days, your census taker will visit again and, if you’re out, will leave a second reminder card.

3. If you refuse to take part, that information will be forwarded to the census non-compliance team.

4. You will be sent a warning letter from the Registrar General Duncan Macniven. Warning letters are also issued to people who publicly state that they refuse to fill in a census and/or encourage others not to.

5. You may also be visited by census non-compliance officers and your case may be referred to the Procurator Fiscal. Successful prosecutions will result in a fine of up to £1,000 and a criminal record.

No letter, even though I publicly stated my refusal to fill in the census, and encouraged others not to do so. No visit from non-compliance officers. Nothing.

I am very disappointed; I wanted a fight, in court, and in public. It would have been a great pleasure to explain to the media and the courts that despite my calls to the Census Office and my so-called representatives, no public statement was made, not even the pathetic “You could stick it down with tape” one official respondant suggested, with regards to the impending security breach. I would have loved to have got the Census Office to publicly state that despite not even being able to source a decent glue we should still trust our personal information to a company that used state privilege to escape prosecution for repeated human rights violations.

If it happens, you’ll be the first to know.

Posted in Cover Ups, Exposure, Government Policies, Political Hypocrisy | 2 Comments »