The Unsuitablog

Exposing Ethical Hypocrites Everywhere!

Archive for the 'Greenwashing Tools' Category

Kit Kat Killers

Posted by keith on 18th March 2010

Have a break? from Greenpeace UK on Vimeo.

From Greenpeace UK – a very good spoof video indeed, for a very important message…

We all like a break, but the orang-utans of Indonesia don’t seem to be able to get one. We have new evidence which shows that Nestlé – the makers of Kit Kat – are using palm oil produced in areas where the orang-utans’ rainforests once grew. Even worse, the company doesn’t seem to care.

So the Greenpeace orang-utans have been despatched to Nestlé head offices in Croydon to let employees know the environmental crimes their company is implicated in, and begin an international campaign to have Nestlé give us all a break.

As we’ve noted many times before, Indonesian forests are being torn down to grow palm oil which is the vegetable fat of choice for companies worldwide, including Nestlé. But while many companies such as Unilever and Kraft are making efforts to disassociate themselves from the worst practices of the palm oil industry, Nestlé has done diddly squat.

By lining the route from East Croydon train station to their office with posters, leaflets and billboard adverts – not to mention orang-utans hanging off the side of the building – we hope to start raising questions within the building about the kind of companies Nestlé is doing business with. And we’re asking them to have a break at 11am this morning to find out what else we have planned. Join us back here at 11am for a quick break too.

The palm oil Nestlé uses in products like Kit Kat is sourced from what used to be rainforest in Indonesia, forest which is being destroyed faster than anywhere else on the planet. One of Nestlé’s suppliers, the giant Sinar Mas group, is responsible for a large part of this arboreal carnage and has a track record of appalling environmental and social practices, not only on its palm oil plantations but also, through its subsidiary APP, its pulp and paper ones. Just take a look at these photos for a small glimpse of what Sinar Mas companies are up to.

The evidence collected in our report, Caught Red Handed, shows how Sinar Mas is not only clearing forests but destroying carbon-rich peatlands. Burning and draining these peatlands releases vast amounts of greenhouse gases into the atmosphere, helping to make Indonesia the third largest greenhouse gas emitter in the world.

Meanwhile, the palm oil industry often comes into conflict with local communities over land rights and resources, and the already endangered orang-utans are being pushed closer to extinction. With the forests destroyed, they’re left without their natural sources of food and so are forced to venture into the plantations to eat young palms, where they can be seen as pests.

If you’ve been following Greenpeace for a while, you’ll know we’ve been working to halt the devastation in Indonesia for some time, and two years ago our orang-utans were out in force outside Unilever’s offices. As a result of our work, Unilever has recently dropped Sinar Mas as a supplier and other companies like Kraft have done the same.

Yet despite Nestle’s claims that it expects its own suppliers to uphold high green standards (as detailed in their Supplier’s Code), the Kit Kat makers still continue to do business with Sinar Mas. With other companies not willing to be tarnished by the devastation Sinar Mas is creating, this leaves Nestlé – like the orang-utans – out on a limb.

The recent Fairtrade certification for some of its Kit Kat range shows Nestlé is keen to point to its ethical credentials, but the benefit brought by the Fairtrade ingredients is undermined by the palm oil loaded with wilful deforestation.

It’s time Nestlé took a break from turning a blind eye to what its suppliers are up to.

UPDATE: There’s been so much going here over the last 18 hours that I’ve only now found the time to write an update. Since the last post here, the Kit Kat video which was pulled from Youtube (following a complaint from Nestlé about copyright infringement) was resurrected on Vimeo and has been racking up views like there’s no tomorrow – 78,500 as of this moment. Not the shrewdest move Nestlé could have made, and I liked how Canada’s Globe & Mail referred to it as “a global game of whack-a-mole”.

More Palm Oil hypocrisy here. Remember, so many products contain palm oil that the only way of really avoiding it is by getting a guarantee from the manufacturer that there is no palm oil in that product; if the product says “vegetable oil” then it might contain palm oil!

For UK shoppers, here is a useful guide from the BBC

Posted in Company Policies, Corporate Hypocrisy, Exposure, Spoofs | No Comments »

British Airways To Cut Emissions 40% In Just 3 Days (Video)

Posted by keith on 18th March 2010

Willie Walsh, CEO of British Airways has committed the company to cutting aircraft emissions by 40% in just 3 days. From Saturday 20th March, BA will only be operating around 60% of their previous flight schedule, in a drive to dramatically cut greenhouse gas emissions.

This is a remarkable turnaround for a company that has strived to ensure offsetting, rather than direct reductions, is seen as the method of choice for the air transport industry. Other operators are considering similar cuts, with British Airways looking to make up to 100% cuts in emissions within 10 years. This will ensure the industry plays its part in helping prevent the worst effects of climate change.

Watch the video here.

Posted in Company Policies, Corporate Hypocrisy, Spoofs, Techno Fixes | No Comments »

BT’s Stupid Little Phone Book Claim

Posted by keith on 15th March 2010

30,000 tonnes of phonebooks in the UK alone, and perhaps 100,000 tonnes more in the USA…every year! That’s an awful lot of paper; an awful lot of forest being ripped up; a huge amount of energy being used to pulp, print, distribute and (possibly) recycle the books. What a pointless waste, especially considering each of us probably use our regular phone book, what, once or twice a year?

Anyhow, this isn’t just a rant about phonebooks; it’s far more general than that – it’s about bullshit statements of “environmental” intent. I was looking through our phone book on the off-chance that it would tell me how to stop our phone number coming up on people’s displays – of course I couldn’t find any such useful information, given that it’s now virtually all adverts – and I stumbled across this statement on page 7 of our local edition, entitled “Environmental Policy”.

Here’s what it says:

As you would expect from BT, we strive to act in a responsible way at every stage in producing and distributing The Phone Book. This includes reviewing the type of paper and ink we use through to how the Book is printed and distributed.

The Phone Book is completely recyclable and can be used to produce more paper or shredded for use in animal bedding or loft insulation and much more. even the ink can be recycled to be used as dye for road surfaces!

I didn’t need to add my own explanation mark after that last stupid statement, they did it for me: as though they knew I would have the word “WHAT?” in my head, reading the absurd contradiction between being “green” and supplying dyes for road surfaces. And what about the classic “recyclable” claim? Yep, you know the one: it’s recyclable but we’re not going to tell you how much pristine forest was cut down to make it.

“Can be used”, “strive to act”, “reviewing” – BT love spewing out the weasel words so we think better of our beloved slab of paper. How apt, for such a weasely (apologies to proper weasels) company that they suggest using it for animal bedding. Is that before or after we use it to wipe our arses with?

Posted in Company Policies, Corporate Hypocrisy | 1 Comment »

Scientists vs Deniers

Posted by keith on 11th March 2010

The following groups say the danger of human-caused climate change is a … FACT:

U.S. Agency for International Development
United States Department of Agriculture
National Oceanic & Atmospheric Administration
National Institute of Standards and Technology
United States Department of Defense
United States Department of Energy
National Institutes of Health
United States Department of State
United States Department of Transportation
U.S. Geological Survey
U.S. Environmental Protection Agency
University Corporation for Atmospheric Research
National Center for Atmospheric Research
National Aeronautics & Space Administration
National Science Foundation
Smithsonian Institution
International Arctic Science Committee
Arctic Council
African Academy of Sciences
Australian Academy of Sciences
Royal Flemish Academy of Belgium for Sciences and the Arts
Academia Brasileira de Ciéncias
Cameroon Academy of Sciences
Royal Society of Canada
Caribbean Academy of Sciences
Chinese Academy of Sciences
Académie des Sciences, France
Ghana Academy of Arts and Sciences
Deutsche Akademie der Naturforscher Leopoldina of Germany
Indonesian Academy of Sciences
Royal Irish Academy
Accademia nazionale delle scienze of Italy
Indian National Science Academy
Science Council of Japan
Kenya National Academy of Sciences
Madagascar’s National Academy of Arts, Letters and Sciences
Academy of Sciences Malaysia
Academia Mexicana de Ciencias
Nigerian Academy of Sciences
Royal Society of New Zealand
Polish Academy of Sciences
Russian Academy of Sciences
l’Académie des Sciences et Techniques du Sénégal
Academy of Science of South Africa
Sudan Academy of Sciences
Royal Swedish Academy of Sciences
Tanzania Academy of Sciences
Turkish Academy of Sciences
Uganda National Academy of Sciences
The Royal Society of the United Kingdom
National Academy of Sciences, United States
Zambia Academy of Sciences
Zimbabwe Academy of Science
American Academy of Pediatrics
American Association for the Advancement of Science
American Association of Wildlife Veterinarians
American Astronomical Society
American Chemical Society
American College of Preventive Medicine
American Geophysical Union
American Institute of Physics
American Medical Association
American Meteorological Society
American Physical Society
American Public Health Association
American Quaternary Association
American Institute of Biological Sciences
American Society of Agronomy
American Society for Microbiology
American Society of Plant Biologists
American Statistical Association
Association of Ecosystem Research Centers
Botanical Society of America
Crop Science Society of America
Ecological Society of America
Federation of American Scientists
Geological Society of America
National Association of Geoscience Teachers
Natural Science Collections Alliance
Organization of Biological Field Stations
Society of American Foresters
Society for Industrial and Applied Mathematics
Society of Systematic Biologists
Soil Science Society of America
Australian Coral Reef Society
Australian Medical Association
Australian Meteorological and Oceanographic Society
Engineers Australia
Federation of Australian Scientific and Technological Societies
Geological Society of Australia
British Antarctic Survey
Institute of Biology, UK
Royal Meteorological Society, UK
Canadian Foundation for Climate and Atmospheric Sciences
Canadian Meteorological and Oceanographic Society
European Federation of Geologists
European Geosciences Union
European Physical Society
European Science Foundation
International Association for Great Lakes Research
International Union for Quaternary Research
International Union of Geodesy and Geophysics
Intergovernmental Panel on Climate Change
World Federation of Public Health Associations
World Health Organization
World Meteorological Organization

(but, apparently, they are all lying)

The following groups say the danger of human-caused climate change is a … FRAUD:

American Petroleum Institute
US Chamber of Commerce
National Association of Manufacturers
Competitive Enterprise Institute
Industrial Minerals Association
National Cattlemen’s Beef Association
Great Northern Project Development
Rosebud Mining
Massey Energy
Alpha Natural Resources
Southeastern Legal Foundation
Georgia Agribusiness Council
Georgia Motor Trucking Association
Corn Refiners Association
National Association of Home Builders
National Oilseed Processors Association
National Petrochemical and Refiners Association
Western States Petroleum Association

(but, apparently, they have no reason to lie).

Posted in Astroturfs, Campaigns, Company Policies | No Comments »

RecycleBank Is Worse Than Doing Nothing

Posted by keith on 8th March 2010

We’re moving house soon, which means discovering untold secrets in the rarely visited corners of our current place of abode. After 16 years in the same place, much of that with an attitude that could possibly be described as “hoarder”, it’s no surprise that our domestic recycling bin is being kept filled up, as is our recently opened Sellers eBay account, the shelves of the local charity shops and the boot fair (I don’t know if these are unique to the UK) at which we will be selling off lots of stuff for little money next weekend.

The corollary to this is that we look back and wonder how on earth we accumulated so much stuff, quickly realising that merely recognising the problem is a step on from the typical “consumer” mindset. When this recognition turns into the understanding that we have a massive social problem, driven by the constant belief that to be a civilian you must contribute to economic growth, then you definitely start to diverge from the consumer highway. When you accept that this is the way civilisation is, and the only way to avoid being a destructive person is to reject the label “consumer” entirely, then you probably start to feel like a social pariah! “What do you mean you aren’t a consumer! What else is there to life?”

No surprise then, that in the early lead up to the UK General Election, the Conservatives made the pledge to encourage the collective citizen’s green blanket that is recycling by (wait for it) giving away shopping vouchers to the best recyclers!

Now don’t get me wrong, in some cases recycling is better than not recycling – but that’s where it ends. In order to be a “good recycler” you first have to have lots of stuff to recycle in the first place, meaning that you have to be a Good Consumer. That’s a lovely title, isn’t it?

Mike Webster of Waste Watch makes the point excellently:

“Although the scheme will encourage people to recycle more, it does not actually encourage them to produce less waste. You could even say that it is encouraging people to produce waste by paying them.”

Spot on, Mike, but that hasn’t stopped an entire industry growing up around the act of rewarding people for being good Recyclers / Consumers. Step up to the plate RecycleBank

We’re sure that any person can make changes in life to lessen their impact on the planet. That’s why we go to every kind of neighborhood and involve people from all walks of life: recycling is the one thing we can all do.

RecycleBank is here to change behaviors and attitudes – not as enforcers, but encouragers. Whether you are taking baby steps, learning the path to greater awareness, or are a bona fide tree hugger, we respect your shade of green.

We believe we can help by making recycling understandable, easy and rewarding. We’re proud that we have created a level playing field where everyone can feel free to participate; appreciated for what they do and have the opportunity to live more sustainable lives. We enthusiastically support all forms of forward progress.

Now isn’t that just lovely? But look at the last sentence: “We enthusiastically support all forms of forward progress.” What does “progress” mean in the industrial world? It means anything that creates economic growth, and that’s where RecycleBank excels; as demonstrated by their Recycle-Redeem-Reward process:

RecycleBank partners with cities and haulers to reward households for recycling. Households earn RecycleBank Points that can be used to shop at over 1,500 local and national businesses.

RecycleBank records the amount you recycle…

Redeem the points in your account…

Get Rewards at over 2400 retailers.

Among the retailers who clearly have a heart of green are:

Dunkin’ Donuts
Kraft
Kmart
Footlocker
Texas Roadhouse
Sears
Evian

I think you get the picture.

And the company’s efforts are sponsored by Coca Cola, that bastion of all things sustainable and long-term.

Back in the UK, RecycleBank are just starting to make inroads, which is where the Conservative policy comes in, because it was the Marks and Spencer vouchers mentioned in the article that links to the UK page and the potential for hundreds, if not thousands of businesses (and forget the “local business” flannel, this is about global economics) to all stick their finger in the recycling pie and pull out a juicy plum in the form of lots more good and sadly deluded consumers, all thinking they are doing something good for the planet.

It almost makes me want to cry.

Posted in Campaigns, Corporate Hypocrisy, Political Hypocrisy, Sponsorship | 1 Comment »

The Chagos Archipelago – Where “Conservation” Meets Colonialism

Posted by keith on 5th March 2010

No need for comment, straight repost with thanks to Fred.

Not Wanted : Indigenous People

How do you greenwash a large airforce base? A base that is responsible for bombing nearby countries, and which was built on an island you confiscated from residents who are now living in exile on the other side of the world?

Easy. You announce the creation of a giant nature reserve which will be off-limits to its former inhabitants. Not to the military, of course. That might create complications. But the people-free zone will cover the islands and oceans all around. Then, if you’re really clever, you get the world’s premier network of conservation scientists to endorse your plan.

That’s what happened last week.

The Foreign Office is currently “consulting” on the establishment of a marine protected area covering the Chagos archipelago, a large swathe of coral islands across the Indian Ocean that Britain neglected to hand back to the locals when it abandoned most of the rest of its empire east of Suez in the 1960s.

This is bad news for the Chagossians, who were removed from the islands by British naval vessels almost half a century ago, so that the US could establish a large air base on the largest of the islands, Diego Garcia. The Chagossians have always wanted to return, and two years ago they published detailed plans to go back to some of the more distant islands of the archipelago.

But successive British governments have said this can never be. Foreign secretary David Miliband appears intent on cementing this position by creating a protected area where Chagossians would not be allowed to live. Americans will be welcome, of course. The consultation document (pdf) notes coyly that “it may be necessary to consider the exclusion [from the protected area] of Diego Garcia and its territorial waters.”

Last week, the International Union for the Conservation of Nature (IUCN) endorsed the plan despite, as New Scientist magazine has revealed, angry dissent from its own legal advisers.

The conservation case for protecting the Chagos archipelago is undoubtedly strong. It is one of the most pristine coral reef systems in the world. Announcing his plan last November, Miliband said: “This is a remarkable opportunity for the UK to create one of the world’s largest marine protected areas and double the global coverage of the world’s oceans benefiting from full protection.”

More than 10,000 British greens have signed in support of the move to create “Britain’s [sic] Great Barrier Reef”. The campaign is backed by the Chagos Environment Network, a coalition that includes Kew Gardens, London Zoo, the RSPB, the Royal Society and the Marine Conservation Society.

The question is whether Britain has any legal or moral right to do this unilaterally.

What about the claims of the 4,000-plus Chagossian exiles – many of them live close to Gatwick airport in readiness for their return home? The glossy pamphlet (pdf) encouraging people to support the conservation plan is silent on their expulsion and desire to return.

Most international lawyers believe the expulsion was a breach of international law, and the exiles should be allowed to return forthwith. Robin Cook is the only British foreign secretary to have agreed with them. Under the conservation plan, the only way any of them could return would be as employees of the park.

What about the fact that Britain accepts that neighbouring Mauritius should have sovereignty over Chagos when the Brits and Americans no longer need it? Protests from the Mauritian government about the plan last week fell on deaf ears.

The Chagos Conservation Trust says: “Strong support for this initiative for conservation was expressed by both Chagossian leaders who spoke at [a] meeting on 9 April 2009 at The Royal Society. The creation of a protected area would clearly be without prejudice to the outcome of the pending legal case [in the European Court of Human Rights] in regard to Chagos Islanders and the arrangements for the protected area could be modified if necessary in the light of any change in circumstances.”

Indeed so. The law would have to be obeyed. But some environmental lawyers see the conservation plan as an attempt to greenwash the status quo.

There is a frightful row going on at the IUCN over the decision of its executive director Julia Marton-Lefevre last week to side with Britain over the creation of the marine protected area. Klaus Bosselmann, the chair of the IUCN’s ethics group, part of its Commission on Environmental Law, wrote that it “violates IUCN’s own commitments towards sustainability” because the plan would “invalidate… the right of the Chagos Islanders to return.”

Bosselmann, director of the New Zealand Centre for Environmental Law, told the Guardian that “concern for ecological integrity and human and indigenous rights have to be mutually reinforcing.” For IUCN to back the permanent exclusion of the Chagossians from the islands “is severely unethical and against everything the international conservation movement stands for.”

Marton-Lefevre denied this. She called for consultation with “all stakeholders”, including the Chagossians. And she said the IUCN’s position “in no way takes or endorses a position with regard to the sovereignty of the archipelago.”

At least we are talking about Chagos now. Back in 1994, when Britain published the first biodiversity action plan for its surviving specks of empire, it literally removed the zone, known as the British Indian Ocean Territory, from the map.

Now, rather than airbrushing out Chagos, the mandarins want to paint it green. Conservation seems to be the last hurrah of the British Empire.

(From http://www.guardian.co.uk/environment/2010/feb/18/chagos-nature-reserve-greenwash)

Posted in Government Policies, Political Hypocrisy | No Comments »

Crazy Green Claims Make PR Company Look Stupid

Posted by keith on 18th February 2010

It’s painful to watch this, but if you really want to see a giant green marketing Weeble take centre stage at a presentation by a racing team that, by its own admission, will “dabble in just about anything that has wheels”, then feel free. It gets really silly about 5 minutes in.

But first is the email exchange between myself and Megan Palmer who works for a PR company, promoting a product that – and it gets a bit complicated here – has a part to play in the thing that they actually mention, as opposed to the thing they don’t mention which is the product they are supposed to be promoting! You’ll see what I mean if you keep reading…

From: Megan Palmer
Sent: Friday, February 05, 2010 1:09 AM
To: Megan Palmer
Subject: FW: Rick Ware Racing Video Press Conference Tomorrow at 3pm EST To Announce Green Sponsor

Hi,

I wanted to introduce myself and invite you to participate in Rick Ware Racing’s Video Press Conference where they will announce our green client as their multi-year sponsor for NASCAR, right before Daytona 500 next week tomorrow during a live video press conference. I will be contacting you in the near future regarding this exciting green product.

The press conference is tomorrow at 3pm EST http://www.ustream.tv/channel/rick-ware-racing or follow them on twitter for more @rickwareracing

Hope you can tune in and I look forward to working with you soon!

Megan

Megan Palmer
Executive Account Manager
Public Relations & Events

megan@amgwagency.com

ph: 305.856.8004 x: 304
fax: 305.856.8650
bb pin: 30FDCD98

Follow me on Twitter: http://twitter.com/meganpalmeramg

900 SW 8th Street C-2
Miami, Fl 33130

From: “Keith Farnish”
Date: Fri, 5 Feb 2010 09:25:10 -0000
To: Megan Palme
Cc: Keith Farnish
Subject: Re: Rick Ware Racing Video Press Conference Tomorrow at 3pm EST To Announce Green Sponsor

WHAT! How can a “green” client be a sponsor of a motor racing team?!

Please respond as this is astonishing.

Keith

From: megan@amgwagency.com
Sent: Friday, February 05, 2010 11:28 AM
To: Keith Farnish
Subject: Re: Rick Ware Racing Video Press Conference Tomorrow at 3pm EST To Announce Green Sponsor

Good morning, maybe its better phrased as ‘eco friendly’. :) hope you can tune in.

Sent on the Now Network� from my Sprint® BlackBerry

On Fri, Feb 5, 2010 at 6:33 AM, Keith Farnish wrote:

That still doesn’t make sense, Megan. What part of motor racing is “eco friendly”?

Keith

From: Megan Palmer
Sent: Friday, February 05, 2010 11:54 AM
To: Keith Farnish
Subject: Re: Rick Ware Racing Video Press Conference Tomorrow at 3pm EST To Announce Green Sponsor

The product is “eco-friendly” but that’s only one component. It’s an automotive product, which is why they’re taking part in the motor racing sport. I can’t say too much more before the video conference. As I look further at your website maybe it’s not a fit for your type of “green” coverage. Sorry for wasting your time. :) Have a good weekend

My type of “green” coverage. As opposed to what? I assume Megan meant really gullible “green” coverage that dumbly reproduces anything that purports to be green in order to pack out its RSS feed.

[On a sidenote, one reason The Unsuitablog doesn't have 10000 subscribers is precisely because it doesn't dumbly reproduce every bit of cack sent to it in order to have 5 or 10 posts per day. I would like to think the people who read this actually care about the subject matter...]

So, much later on I watched a recorded version of the Rick Ware Press Conferenc because, for some strange reason, I didn’t feel like watching it live. It turns out that Megan’s client is (I assume) the makers of Fuel Doctor, the product represented by the Weeble. I popped over to their site and had a read.

Apparently, simply by plugging this little gizmo into the cigarette lighter port of a car, your mileage can improve by 25%. This is mightily impressive considering all it is is an electrical filter, much like the ones you can put between a power supply and an amplifier to (theoretically) improve the sound quality of a hi-fi. Which makes me rather concerned that hundreds of millions of people are driving around at any one time in highly complex pieces of machinery that are so badly made that a simple line filter can fundamentally alter the ability of an engine to process gasoline.

So it’s a good thing that it’s a complete load of bollocks.

The so-called “certified lab tests” show, in shattered English, between 0.055% and 0.5% fewer carbon dioxide emissions. Yes, this incredible “green” technology has the equivalent emissions improvements to cleaning a bit of dirt off the windscreen.

Now, I know the CO2 test is right, because it uses a standard piece of kit, used around the globe to a recognised level of accuracy. But in the test that produced 0.055% less carbon dioxide, the car used 16% less fuel! They have somehow contrived to create something that uses up to 25% less fuel, yet emits virtually the same amount of carbon dioxide. According to a link on their web site:

It should be noted that the majority of the Carbon (99%) coming out of an engine is in the form of CO2. This means that improvements in fuel economy result in reduced CO2 emissions.

How did they measure the fuel use? Well, nowhere does it actually say, except on one of the tests we see some rulers next to some measuring jugs containing alarmingly orange liquid. Anyway, as the man said, emissions should match fuel economy, and they don’t, so nothing on the Fuel Doctor site has any credence whatsoever.

And neither does sending out a press release claiming that something to do with a motor racing team is “green” :-)

Posted in Corporate Hypocrisy, Promotions, Techno Fixes | 2 Comments »

Logo Fun With Ford

Posted by keith on 15th February 2010

There is a story, and it is partly true, that the Ford Motor Company were responsible for the mass incursion of free market capitalism and the associated violent suppression of opposing voices, across South America in the 1960s and 1970s. Certainly the Chicago School of economic thought, led by Milton Friedman, were grateful for the funding provided to a number of their programs by Ford; but as with many of these things, it is not so much the isolated horrors that probing into the history of a great corporation will reveal, as the net effect of thousands of lesser actions, creating a toxic scum around the edge.

Most of these “lesser” actions are in the form of advertising and political funding, and right from the up, Henry Ford was no mug – understanding the importance of having both the public and the political system on his side. Personally I’m not that bothered who killed the electric car – it would have still needed something to run it; what is far more sinister is that such vast corporations can exist at all in a society that, apparently, allows people freedom of choice in how they live their lives.

Any way you like, to paraphrase Mr Ford, “So long as it’s our way.”

A mere trifle, but a perfect example of the corporate mind-meld, comes in the form of an email received a couple of days ago. I reproduce it in full, safe in the knowledge that my readers have the nous to see through the layer of greenwash:

Hello,

Going green is a tagline that everyone wants to be associated with. But Ford Motor Company is walking the walk.

A large part of all auto makers environmental credibility gets placed on how fuel efficient their cars and trucks are. But Ford is taking significant measures this year to spread their sustainability efforts beyond miles per gallon, and into operations and corporate practices.

Today ford announced their Dealer Sustainability Program, in partnership with the Rocky Mountain Institute, aimed at implementing cost-effective ways to improve the energy-efficiency of their facilities, resulting in a long-term reduction in individual dealership’s carbon footprint as well as overall operating costs.

This industry-leading effort kicks off today at the 2010 National Automobile Dealers Association Convention in Orlando.

Please see the full release below let us know if you have any questions or would like any additional information or a follow up briefing from Ford.

Thank you!

FORD ANNOUNCES DEALER SUSTAINABILITY PROGRAM

* Ford Motor Company is launching a voluntary sustainability initiative for Ford and Lincoln Mercury dealers to reduce their carbon footprint and improve the energy-efficiency of their dealerships

* Ford has partnered with Rocky Mountain Institute, a leading energy-efficiency organization to pilot new technologies and architectural design principles, at three dealerships in diverse climates

* The ‘Go Green’ dealer sustainability initiative is fully integrated into the company’s existing architecture to provide dealers with the ability to improve energy efficiency and lower operating costs

ORLANDO, Feb. 14, 2010 – Ford Motor Company’s commitment to contributing to a better world further expands today with the announcement of the ‘Go Green’ Dealership Sustainability Program. The program is being shared with the company’s U.S. Ford and Lincoln/Mercury dealers today at the 2010 National Automobile Dealers Association Convention.

The goal of the program is simple: Collaborate with dealers to implement cost-effective ways to improve the energy-efficiency of their facilities, resulting in a long-term reduction in individual dealership’s carbon footprint as well as overall operating costs. Participation in the ‘Go Green’ Dealership Sustainability Program is voluntary for dealers.

“In keeping with Ford’s commitment to the environment, this program is a great fit for our dealers because it provides a variety of energy-efficient improvement options regardless of the current age and design of the facility,” says Sue Cischke, group vice president, Sustainability, Environment and Safety Engineering. “This allows all dealers the opportunity to participate in improving the energy efficiency of their facility and gives them flexibility in making choices that are right for them and their dealership.”

Ford has partnered with Rocky Mountain Institute (RMI), an organization recognized as a leader in providing energy-efficiency solutions to businesses, communities and organizations around the world.

“We applaud Ford for their ongoing energy-efficiency efforts around the world,” said Amory B. Lovins, Co-Founder, Chairman and Chief Scientist, Rocky Mountain Institute. “This initiative will have a positive impact participating dealers decrease their consumption of energy. Implementing these cost-effective solutions will also improve dealer’s bottom line over the long-term.”

Getting Started

Dealers interested in participating in the ‘Go Green’ Dealership Sustainability Program will first receive a comprehensive energy assessment from sustainability experts at Ford. After the thorough assessment is completed, Ford and the dealer will collaborate on energy-saving options available and will tailor a program to meet the needs of the dealer. Solutions are wide-ranging and can be implemented for dealers with existing facilities as well as dealers who are constructing new facilities.

Dealers who participate in the program will be able to take advantage of several benefits, including guidance on available State and Federal tax credits and incentives, as well as access to technical expertise and resources to assist with selection of energy-efficient products and equipment.

Ford is finalizing details to initiate a pilot program with three dealers located in Florida, New York and Nevada.

“Through this initiative we are making available to dealers the same techniques, principles and expertise we use to reduce our energy use and contribute to a better world,” said Cischke.

___________________________________________
Eddie Fernandez I Ogilvy Public Relations Worldwide
T: 916.231.7733 / F: 916.418.1515
E: eddie.fernandez@ogilvypr.com
A: 1414 K Street, Ste 300, Sacramento, CA 95814

Hello, Eddie, did you forget to mention that Ford exists to sell cars and trucks that burn fossil fuels. Never mind, perhaps you would like to use the logo at the top in your next press release. It would be a lot more honest.

Posted in Campaigns, Corporate Hypocrisy, Subvertising | No Comments »

Tesco Goes “Green” – Continues To Sell Crap To The Masses

Posted by keith on 3rd February 2010

This is classic greenwash. Vintage greenwash, in fact.

Tesco, the British supermarket giant headed by Sir Terry Leahy (knighted for services to corporate power), has announced that one of their 2,360 stores is to become carbon neutral. I assume, obviously, that this carbon neutrality includes the things they sell in the store, rather than just the operational carbon, otherwise you could be excused for thinking that – heaven forbid – this is a PR stunt.

The story is taken up by Julia Finch in The Guardian, who opens with a cracking statistic…

Supermarket group Tesco, which pumps out some four million tonnes of carbon a year, today opened its first zero carbon store as part of its bid to be a carbon ­neutral company by 2050.

The shop, in Ramsey, Cambridgeshire, is timber-framed rather than steel, and uses skylights and sun pipes to cut lighting costs. It also has a combined heat and power plant powered by renewable bio-fuels, exporting extra electricity back to the national grid. In addition the refrigerators – one of the biggest blackspots for food retailers trumpeting their green credentials – have doors to save energy and harmful HFC refrigerant gases have been replaced.

Tesco chief executive Sir Terry Leahy said: “It shows that you can dramatically alter how much carbon you use and life can go on”.

The new store, he said, “cost 30% more to build, but it uses 50% less energy, and with oil at $70 a barrel it is a business case in itself”.

To coincide with the Ramsey opening, the supermarket chain said it intended to spend more than £100m with green technology companies, although Leahy was unsure of the level of supermarket’s current spend on this.

Tesco has been at the forefront of the grocers’ race to be green. The UK’s biggest supermarket has provided £25m of funding for the University of Manchester to set up a sustainable consumption institute, and has a 10-point community plan, with pledges to increase local sourcing and to consult local communities in an attempt to be viewed as a good neighbour.

Apart from the obvious dissonance between Tesco’s 2,360 stores that rip the heart out of communities wherever they are located – and, believe me, they are not located in order to develop a harmonic relationship with any community – there is the small matter of what Tesco sells.

In 2009, Tesco had a turnover – essentially a measure of how much stuff they sell – of £59.4 billion, an increase of 15.1% on the previous year. Of that vast amount, £41.5 billion is from UK sales, with the remaining £18 billion accounted for by supermarkets in Thailand (614 stores), China (50 “hypermarkets”), Ireland (117), South Korea (280), Japan (137), Turkey (100), Poland (313) and the USA (113).

As the “green” store is in the UK, we should focus on Tesco’s activities there: so we see £28.5 billion coming from food retailing – what is considered the Core Business – and the bulk of the remainder from non-food retail (clothes, electrical goods, homeware etc).

If you live in the UK, I want you to go into a Tesco store and pick ten items at random, both food and non-food, then try and find out where the items were manufactured, grown or otherwise produced. You’re going to have an interesting time with food because, like most food in supermarkets, the items contain a huge variety of different ingredients emanating from all across the globe: simplicity is not in the nature of mass food retailing. Fruit, vegetables and other single-source items will invariable be a mix of local (ish) and from much further away; but you can be assured that even “local” items will have been moved from one end of the country to the other a couple of times for warehousing and distribution before reaching the store.

Non-food items are made, basically, in China.

Tesco’s Carbon Disclosure (via http://www.cdproject.net) is interesting, to say the least, and it’s well worth repeating here:

8.1. Please indicate the category that describes the company, entities, or group for which Scope 1 and Scope 2 GHG emissions are reported.

Companies over which operational control is exercised.

8.2. Please state whether any parts of your business or sources of GHG emissions are excluded from your reporting boundary.

Production of goods, supplier transport, international freight, asset sites, waste recycling and disposal, employee commuting, customer transport, consumption and disposal of goods.

So while they are honest about their “direct” emissions, they completely ignore the thing that accounts for the bulk of Tesco’s emissions: the production and transportation of the things they sell.

The aforementioned four million tonnes of carbon dioxide is, large as it seems, only the tip of Terry’s toxic iceberg.

Why should this be a problem, given that the companies that make and transport the stuff should be disclosing and accounting for their emissions? Because Tesco is a huge company, and for the most part, if they did not exist to sell people overprocessed, long-haul, extraneous and unnecessary things that people would not buy were they not marketed by Tesco’s gigantic marketing machine, the emissions simply would not be produced. But, hey! They have a carbon neutral store, so that’s ok, isn’t it?

Tesco: every lie helps.

Posted in Company Policies, Corporate Hypocrisy, Offsetting, Promotions | No Comments »

Public Eye Awards – Vote Now For The Worst Greenwasher

Posted by keith on 24th January 2010

The Public Eye Awards (formerly Public Eye on Davos) are a critical counterpoint to the annual meeting of the World Economic Forum (WEF) in Davos. Organized since 2000 by the Berne Declaration (BD) and Pro Natura (the latter replaced by Greenpeace in 2009), Public Eye reminds the players of the global economy who impact people and the environment with destructive business practices that actions have consequences – in this case for the image of the company. We present shame-on-you-awards to the nastiest corporate players of the year. Two of these (in the categories „Global“ and „Swiss“) will be awarded by an in-house jury of experts while winner of the people’s award will be chosen by the people, who can vote online (http://www.publiceye.ch/en/vote).

The deregulation of world markets has greatly expanded the range of transnational corporations. This change has come about at such a rapid pace that national laws have long lost their ability to impose an orderly framework. The voluntary restraint or social/environmental commitment pledged by companies is often not worth the glossy paper it is printed on. Patents that price life-saving drugs out of reach of poor populations, natural resources exploited without regard for the local environment, or workers exploited ruthlessly in a race to the bottom, you name it – there is nothing that the global players assembled in Davos will not do to improve their bottom line. In the second year of a major world economic recession it is more important than ever to remind corporations of their social and environmental responsibility. We want a legal framework that will hold them accountable for their practices.

Starting this year, Public Eye also presents a „Greenwash Award“ to account for the rapidly growing number of institutions that fabricate social-environmental fig leaves in an attempt to make inveterate corporate players look greener than they are.

As the “Mother of all Window Dressers,” the WEF would naturally be a serious contender for this special award. The shortlist for the most dubious eco or social distinction includes the the highly-diluted CEO Water Mandate, a greenwashing project launched in 2007 within the framework of the UN Global Compact by (then) Nestlé boss Peter Brabeck to tackle the water crisis. But instead of doing so, CEO Water Mandate pursues systematic water privatization without meeting mandatory environmental or social criteria . Other nominees for the Greenwash award are he Round Table for Responsible Soy, co-initiated by WWF, and the partially state-owned Health Promotion Switzerland foundation.

Nominees for the Public Eye People’s award include Roche for organ transplantation from executed prisoners in China, the Royal Bank of Canada and the International Olympic Comittee. Voting takes place online on www.publiceye.ch/en/vote until January 27th. The more people vote, the more powerful the message!


This is a guest article, written by Annina Rohrbach of Public Eye, Switzerland.

Posted in Astroturfs, Company Policies, Exposure | No Comments »