The Unsuitablog

Exposing Ethical Hypocrites Everywhere!

Archive for the 'Company Policies' Category

BT’s Stupid Little Phone Book Claim

Posted by keith on 15th March 2010

30,000 tonnes of phonebooks in the UK alone, and perhaps 100,000 tonnes more in the USA…every year! That’s an awful lot of paper; an awful lot of forest being ripped up; a huge amount of energy being used to pulp, print, distribute and (possibly) recycle the books. What a pointless waste, especially considering each of us probably use our regular phone book, what, once or twice a year?

Anyhow, this isn’t just a rant about phonebooks; it’s far more general than that – it’s about bullshit statements of “environmental” intent. I was looking through our phone book on the off-chance that it would tell me how to stop our phone number coming up on people’s displays – of course I couldn’t find any such useful information, given that it’s now virtually all adverts – and I stumbled across this statement on page 7 of our local edition, entitled “Environmental Policy”.

Here’s what it says:

As you would expect from BT, we strive to act in a responsible way at every stage in producing and distributing The Phone Book. This includes reviewing the type of paper and ink we use through to how the Book is printed and distributed.

The Phone Book is completely recyclable and can be used to produce more paper or shredded for use in animal bedding or loft insulation and much more. even the ink can be recycled to be used as dye for road surfaces!

I didn’t need to add my own explanation mark after that last stupid statement, they did it for me: as though they knew I would have the word “WHAT?” in my head, reading the absurd contradiction between being “green” and supplying dyes for road surfaces. And what about the classic “recyclable” claim? Yep, you know the one: it’s recyclable but we’re not going to tell you how much pristine forest was cut down to make it.

“Can be used”, “strive to act”, “reviewing” – BT love spewing out the weasel words so we think better of our beloved slab of paper. How apt, for such a weasely (apologies to proper weasels) company that they suggest using it for animal bedding. Is that before or after we use it to wipe our arses with?

Posted in Company Policies, Corporate Hypocrisy | No Comments »

Scientists vs Deniers

Posted by keith on 11th March 2010

The following groups say the danger of human-caused climate change is a … FACT:

U.S. Agency for International Development
United States Department of Agriculture
National Oceanic & Atmospheric Administration
National Institute of Standards and Technology
United States Department of Defense
United States Department of Energy
National Institutes of Health
United States Department of State
United States Department of Transportation
U.S. Geological Survey
U.S. Environmental Protection Agency
University Corporation for Atmospheric Research
National Center for Atmospheric Research
National Aeronautics & Space Administration
National Science Foundation
Smithsonian Institution
International Arctic Science Committee
Arctic Council
African Academy of Sciences
Australian Academy of Sciences
Royal Flemish Academy of Belgium for Sciences and the Arts
Academia Brasileira de Ciéncias
Cameroon Academy of Sciences
Royal Society of Canada
Caribbean Academy of Sciences
Chinese Academy of Sciences
Académie des Sciences, France
Ghana Academy of Arts and Sciences
Deutsche Akademie der Naturforscher Leopoldina of Germany
Indonesian Academy of Sciences
Royal Irish Academy
Accademia nazionale delle scienze of Italy
Indian National Science Academy
Science Council of Japan
Kenya National Academy of Sciences
Madagascar’s National Academy of Arts, Letters and Sciences
Academy of Sciences Malaysia
Academia Mexicana de Ciencias
Nigerian Academy of Sciences
Royal Society of New Zealand
Polish Academy of Sciences
Russian Academy of Sciences
l’Académie des Sciences et Techniques du Sénégal
Academy of Science of South Africa
Sudan Academy of Sciences
Royal Swedish Academy of Sciences
Tanzania Academy of Sciences
Turkish Academy of Sciences
Uganda National Academy of Sciences
The Royal Society of the United Kingdom
National Academy of Sciences, United States
Zambia Academy of Sciences
Zimbabwe Academy of Science
American Academy of Pediatrics
American Association for the Advancement of Science
American Association of Wildlife Veterinarians
American Astronomical Society
American Chemical Society
American College of Preventive Medicine
American Geophysical Union
American Institute of Physics
American Medical Association
American Meteorological Society
American Physical Society
American Public Health Association
American Quaternary Association
American Institute of Biological Sciences
American Society of Agronomy
American Society for Microbiology
American Society of Plant Biologists
American Statistical Association
Association of Ecosystem Research Centers
Botanical Society of America
Crop Science Society of America
Ecological Society of America
Federation of American Scientists
Geological Society of America
National Association of Geoscience Teachers
Natural Science Collections Alliance
Organization of Biological Field Stations
Society of American Foresters
Society for Industrial and Applied Mathematics
Society of Systematic Biologists
Soil Science Society of America
Australian Coral Reef Society
Australian Medical Association
Australian Meteorological and Oceanographic Society
Engineers Australia
Federation of Australian Scientific and Technological Societies
Geological Society of Australia
British Antarctic Survey
Institute of Biology, UK
Royal Meteorological Society, UK
Canadian Foundation for Climate and Atmospheric Sciences
Canadian Meteorological and Oceanographic Society
European Federation of Geologists
European Geosciences Union
European Physical Society
European Science Foundation
International Association for Great Lakes Research
International Union for Quaternary Research
International Union of Geodesy and Geophysics
Intergovernmental Panel on Climate Change
World Federation of Public Health Associations
World Health Organization
World Meteorological Organization

(but, apparently, they are all lying)

The following groups say the danger of human-caused climate change is a … FRAUD:

American Petroleum Institute
US Chamber of Commerce
National Association of Manufacturers
Competitive Enterprise Institute
Industrial Minerals Association
National Cattlemen’s Beef Association
Great Northern Project Development
Rosebud Mining
Massey Energy
Alpha Natural Resources
Southeastern Legal Foundation
Georgia Agribusiness Council
Georgia Motor Trucking Association
Corn Refiners Association
National Association of Home Builders
National Oilseed Processors Association
National Petrochemical and Refiners Association
Western States Petroleum Association

(but, apparently, they have no reason to lie).

Posted in Astroturfs, Campaigns, Company Policies | No Comments »

Tesco Goes “Green” – Continues To Sell Crap To The Masses

Posted by keith on 3rd February 2010

This is classic greenwash. Vintage greenwash, in fact.

Tesco, the British supermarket giant headed by Sir Terry Leahy (knighted for services to corporate power), has announced that one of their 2,360 stores is to become carbon neutral. I assume, obviously, that this carbon neutrality includes the things they sell in the store, rather than just the operational carbon, otherwise you could be excused for thinking that – heaven forbid – this is a PR stunt.

The story is taken up by Julia Finch in The Guardian, who opens with a cracking statistic…

Supermarket group Tesco, which pumps out some four million tonnes of carbon a year, today opened its first zero carbon store as part of its bid to be a carbon ­neutral company by 2050.

The shop, in Ramsey, Cambridgeshire, is timber-framed rather than steel, and uses skylights and sun pipes to cut lighting costs. It also has a combined heat and power plant powered by renewable bio-fuels, exporting extra electricity back to the national grid. In addition the refrigerators – one of the biggest blackspots for food retailers trumpeting their green credentials – have doors to save energy and harmful HFC refrigerant gases have been replaced.

Tesco chief executive Sir Terry Leahy said: “It shows that you can dramatically alter how much carbon you use and life can go on”.

The new store, he said, “cost 30% more to build, but it uses 50% less energy, and with oil at $70 a barrel it is a business case in itself”.

To coincide with the Ramsey opening, the supermarket chain said it intended to spend more than £100m with green technology companies, although Leahy was unsure of the level of supermarket’s current spend on this.

Tesco has been at the forefront of the grocers’ race to be green. The UK’s biggest supermarket has provided £25m of funding for the University of Manchester to set up a sustainable consumption institute, and has a 10-point community plan, with pledges to increase local sourcing and to consult local communities in an attempt to be viewed as a good neighbour.

Apart from the obvious dissonance between Tesco’s 2,360 stores that rip the heart out of communities wherever they are located – and, believe me, they are not located in order to develop a harmonic relationship with any community – there is the small matter of what Tesco sells.

In 2009, Tesco had a turnover – essentially a measure of how much stuff they sell – of £59.4 billion, an increase of 15.1% on the previous year. Of that vast amount, £41.5 billion is from UK sales, with the remaining £18 billion accounted for by supermarkets in Thailand (614 stores), China (50 “hypermarkets”), Ireland (117), South Korea (280), Japan (137), Turkey (100), Poland (313) and the USA (113).

As the “green” store is in the UK, we should focus on Tesco’s activities there: so we see £28.5 billion coming from food retailing – what is considered the Core Business – and the bulk of the remainder from non-food retail (clothes, electrical goods, homeware etc).

If you live in the UK, I want you to go into a Tesco store and pick ten items at random, both food and non-food, then try and find out where the items were manufactured, grown or otherwise produced. You’re going to have an interesting time with food because, like most food in supermarkets, the items contain a huge variety of different ingredients emanating from all across the globe: simplicity is not in the nature of mass food retailing. Fruit, vegetables and other single-source items will invariable be a mix of local (ish) and from much further away; but you can be assured that even “local” items will have been moved from one end of the country to the other a couple of times for warehousing and distribution before reaching the store.

Non-food items are made, basically, in China.

Tesco’s Carbon Disclosure (via http://www.cdproject.net) is interesting, to say the least, and it’s well worth repeating here:

8.1. Please indicate the category that describes the company, entities, or group for which Scope 1 and Scope 2 GHG emissions are reported.

Companies over which operational control is exercised.

8.2. Please state whether any parts of your business or sources of GHG emissions are excluded from your reporting boundary.

Production of goods, supplier transport, international freight, asset sites, waste recycling and disposal, employee commuting, customer transport, consumption and disposal of goods.

So while they are honest about their “direct” emissions, they completely ignore the thing that accounts for the bulk of Tesco’s emissions: the production and transportation of the things they sell.

The aforementioned four million tonnes of carbon dioxide is, large as it seems, only the tip of Terry’s toxic iceberg.

Why should this be a problem, given that the companies that make and transport the stuff should be disclosing and accounting for their emissions? Because Tesco is a huge company, and for the most part, if they did not exist to sell people overprocessed, long-haul, extraneous and unnecessary things that people would not buy were they not marketed by Tesco’s gigantic marketing machine, the emissions simply would not be produced. But, hey! They have a carbon neutral store, so that’s ok, isn’t it?

Tesco: every lie helps.

Posted in Company Policies, Corporate Hypocrisy, Offsetting, Promotions | No Comments »

Public Eye Awards – Vote Now For The Worst Greenwasher

Posted by keith on 24th January 2010

The Public Eye Awards (formerly Public Eye on Davos) are a critical counterpoint to the annual meeting of the World Economic Forum (WEF) in Davos. Organized since 2000 by the Berne Declaration (BD) and Pro Natura (the latter replaced by Greenpeace in 2009), Public Eye reminds the players of the global economy who impact people and the environment with destructive business practices that actions have consequences – in this case for the image of the company. We present shame-on-you-awards to the nastiest corporate players of the year. Two of these (in the categories „Global“ and „Swiss“) will be awarded by an in-house jury of experts while winner of the people’s award will be chosen by the people, who can vote online (http://www.publiceye.ch/en/vote).

The deregulation of world markets has greatly expanded the range of transnational corporations. This change has come about at such a rapid pace that national laws have long lost their ability to impose an orderly framework. The voluntary restraint or social/environmental commitment pledged by companies is often not worth the glossy paper it is printed on. Patents that price life-saving drugs out of reach of poor populations, natural resources exploited without regard for the local environment, or workers exploited ruthlessly in a race to the bottom, you name it – there is nothing that the global players assembled in Davos will not do to improve their bottom line. In the second year of a major world economic recession it is more important than ever to remind corporations of their social and environmental responsibility. We want a legal framework that will hold them accountable for their practices.

Starting this year, Public Eye also presents a „Greenwash Award“ to account for the rapidly growing number of institutions that fabricate social-environmental fig leaves in an attempt to make inveterate corporate players look greener than they are.

As the “Mother of all Window Dressers,” the WEF would naturally be a serious contender for this special award. The shortlist for the most dubious eco or social distinction includes the the highly-diluted CEO Water Mandate, a greenwashing project launched in 2007 within the framework of the UN Global Compact by (then) Nestlé boss Peter Brabeck to tackle the water crisis. But instead of doing so, CEO Water Mandate pursues systematic water privatization without meeting mandatory environmental or social criteria . Other nominees for the Greenwash award are he Round Table for Responsible Soy, co-initiated by WWF, and the partially state-owned Health Promotion Switzerland foundation.

Nominees for the Public Eye People’s award include Roche for organ transplantation from executed prisoners in China, the Royal Bank of Canada and the International Olympic Comittee. Voting takes place online on www.publiceye.ch/en/vote until January 27th. The more people vote, the more powerful the message!


This is a guest article, written by Annina Rohrbach of Public Eye, Switzerland.

Posted in Astroturfs, Company Policies, Exposure | No Comments »

Potential Murderers Of Amazonian Tribe Win Survival International Greenwashing Award

Posted by keith on 21st January 2010

Impinging upon an uncontacted tribe is, by any stretch of the imagination, culturally the most destructive thing it is possible to do: the tribe not only lose their landbase – the source of everything they need to live – but they become subject to foreign diseases to which they have no immunity, and their cultural identity becomes diluted, almost certain to be swallowed up by industrial civilization’s “growth at any cost” mentality. In short, if civilization impinges upon an uncontacted tribe, the tribe dies.

Survival International never let up in their efforts to prevent this kind of thing happening. Their “Greenwashing Award” may be symbolic, but it is a vital way to publicise the awful things that corporations and governments do in order to make money; just money, as though it is more important than life…

A Brazilian company bulldozing an uncontacted tribe’s land in Paraguay has won Survival’s ‘Greenwashing Award 2010’.

The company, Yaguarete Porá S.A., has won the award for ‘dressing up the wholesale destruction of a huge area of the Indians’ forest as a noble gesture for conservation’, says Survival’s director Stephen Corry.

Yaguarete owns 78,549 hectares of forest that is part of the Ayoreo-Totobiegosode tribe’s ancestral territory. After satellite photos were published around the world revealing that it has destroyed thousands of hectares of the tribe’s forest, the company issued a press release announcing it intends to create a ‘nature reserve’ on its land.

But plans submitted by Yaguarete to Paraguay’s Environment Ministry reveal that the amount of ‘continuous forest’ in the reserve will be just 16,784 hectares out of the 78,549 hectares total, and the company in fact plans to convert around two thirds of the land to cattle ranching.

Some of the Totobiegosode have already been contacted and vehemently condemned the plans for the ‘reserve’, pointing out that it violates their rights under both Paraguayan and international law. The contacted Totobiegosode have been claiming legal title to this land since 1993, but most of it is still in private hands.

The Totobiegosode are the only uncontacted Indians in the world having their territory destroyed for beef production.

Survival director, Stephen Corry, said today, ‘This is textbook ‘greenwashing’: bulldoze the forest and then ‘preserve’ a bit of it for PR purposes. The public won’t fall for it. Yaguarete should stop playing games and pull out of the Totobiegosode’s territory once and for all.’

Survival’s Greenwashing Award is presented to Yaguarete Porá S.A. for dressing up the wholesale destruction of a huge area of the Ayoreo-Totobiegosode’s forest as a noble gesture for conservation.

The following video shows what is likely to happen to the Totobiegosode people, using the terrible example of the Akuntsu:

Posted in Company Policies, Corporate Hypocrisy, Human Rights, Offsetting | No Comments »

It’s What You Put In The Bags That Counts

Posted by keith on 11th January 2010

Empty Bags

Unless you are, by some remarkable turn of events, completely self-sufficient in food — which, believe me, I would dearly love to be, except that I live in a society that doesn’t want me to be — then you will have to go out and buy stuff from time to time. Today was one such time; so after walking my younger daughter to school (or, to be accurate, walking about 30 metres in front of her while she chatted to a friend) I continued slipsliding on the surface of pavements covered with just-melting ice, and eventually reached the small National Trust property where I do some wardening two or three times a week. The gate was locked due to the snow and ice being quite treacherous, so I let myself in and spent a happy 30 minutes walking around picking up the odd piece of litter, and generally enjoying the bewhitened landscape, replete with squirrels, crows, chaffinches and a slightly confused mistle thrush.

I left through the top gate, then continued my slidey walk through the town in search of a charity shop woolly hat (£1 from Cancer Research), a mug of coffee (to accompany the planning of The Unsuitablog’s next major campaign), some potatoes and onions from the corner veg shop, and various food items from the Co-op (formerly Somerfield). It was while putting the porridge oats, vinegar, butter, bread flour etc. on the conveyor belt at the till that I noticed the woman in front, dutifully packing all of her items into a range of “bags for life”, that had been bought at Tesco, Sainsburys and Marks & Spencer.

After you’ve clicked on the links in the last sentence, see if you have the same thoughts about bags as me…

See what I mean, especially that last one?

I can’t remember exactly what she was putting in the bags, but it was an awful lot, and most of it didn’t look like staple foods; more the kinds of things bought to satisfy the endless cravings brought on by a life spent in front of advert-strewn television sets. Now, I don’t want to bash this particular person: look at any supermarket queue and you will see the same thing, and far worse in the form of two-litre bottles of Coke and spring water, multi-packs of crisps, loaves and loaves of sliced bread (especially when the weather’s cold, for some reason), ready meals and prepacked meats and pre-washed vegetables and pre-peeled potatoes and pre-grated cheese, bars of chocolate, boxes of cakes…piles and piles of food in shopping carts, of which about 30% will be thrown away, and the rest gorged upon in an orgy of consumer loyalty. This is normal; perfectly normal.

And it’s fine, because it’s all neatly packed in eco-friendly reusable bags.

Posted in Adverts, Company Policies, Corporate Hypocrisy, General Hypocrisy | 2 Comments »

Organic Doesn’t Mean Good In Peanut Butter

Posted by keith on 11th December 2009

Peanut Butter Sun Pat Whole Earth Palm Oil

I really like peanut butter! There you go, no secret about it, and in terms of ecological footprint it’s a lot better than beef, pork or cheese, even when the peanuts have to come from thousands of miles away. However, and this is the point of this Friday afternoon bit of mental cruelty, it seems that not all peanut butters are made the same.

Step forward Whole Earth Organic Crunchy Peanut Butter, my second favourite because it’s really crunchy and tastes nice and earthy. I was also influenced by the “organic” bit, because it really is organic as far as the peanuts are concerned, but as Lierre Keith has been going on about for a while, just because it’s organic doesn’t mean it’s not destructive. Nevertheless, like for like, I would rather have organic than non-organic.

Then we have my personal favourite, and probably the favourite of most British kids, Sun Pat Original Crunchy Peanut Butter – I have no idea why it tastes so nice, but it does, so there! It doesn’t have it’s own page on the Premier Foods web site, because Premier Foods own loads of different brands, as opposed to Whole Earth, whose owners are a relatively small company, so you’ll have to take my word for the ingredients – which I have in front of me, printed on the label, on the jar:

Roasted Peanuts, Stabilizer (E471), Cane Sugar, Peanut Oil, Sea Salt.

So, just 5 ingredients, including the strange sounding E471, which turns out to be a fatty acid derived from vegetable oil, used to keep the peanuts in good condition (I phoned them up). Nothing too sinister there apart from the cane sugar, which I try to avoid normally, preferring to buy British sugar beet.

Going back to the Whole Earth peanut butter; if you click on the link above you get the list of ingredients, of which there are just four (no sugar in this one). And, as I say, it’s all organic. But look at the second ingredient: it’s Palm Oil, that ubiquitous ingredient which is found in everything from potato crisps to biscuits to hair conditioner to motor fuel. To sum up: palm oil is a disaster.

It seems that Whole Earth recognise this, and have linked to a special page which tells customers all about how nice and ethical the palm oil they use is:

we are well aware of the environmental concerns surrounding palm oil and are pleased to be able to tell you that the the palm oil in our Peanut Butters is supplied by one of the founding members of the round table for sustainable palm oil (RSPO). Their plantations are managed in such a way as to maximise long-term sustainability throughout the production process. Their methods include zero-burning policies, special planting techniques and ‘natural’ production processes which minimize pollution, reduce the use of fossil fuels and artificial fertilizers, and safeguard the environment. Equally, they follow sustainable ‘social’ policies, created to enhance the local economy and the lives of those who work on or close to their plantations. Their ethical and environmental policies relate to the environment as a whole and are in line with Sustainable criteria as defined by the RSPO, which also includes specific Orang Utang habitat as a high conservation value.

Whole Earth are setting great stall by the policies of the RSPO, but as I exposed on The Unsuitablog in April 2008, the Roundtable on Sustainable Palm Oil cannot be trusted to look after habitats, and they certainly aren’t the kind of body you would want to use to rubberstamp your environmental credentials:

1) As a group of big businesses whose primary interest is to ensure the expansion of the lucrative palm oil industry – retailers, traders, processors, growers, investors; that sort of thing — set up a shell organisation that claims it is going to make the industry “sustainable”.

2) Call in some gullible (yes, I said “gullible”) NGOs and environmentalists and say that they can have a seat on this august, influential body if they allow business to continue as before — but they will be allowed to suggest changes to the industry providing it doesn’t affect the business model.

3) Repeatedly announce to the world, through member companies such as Sainsburys and Unilever, that agreements are being reached and work is moving on swiftly to make plantations sustainable, but that we have to give them time because this is a tough job, and there are so many products that contain this oil it is just “impossible” to do this any other way.

4) Do almost nothing for years while counting the massive profit that has been made from cheap oil being grown on recently deforested land using cheap labour.

5) After a few years say that the there are so many plantations that no more deforestation has to take place. Meanwhile the South East Asian rainforest has ceased to exist, carbon levels through wood and peat burning have boosted the greenhouse effect, and people have still not realised they have been well and truly greenwashed.

So, with that in mind, I called up Whole Earth, who answer the phone as “Callow Foods” and tried to find out why they thought their palm oil was sustainable. Here is the recording:

Whole Earth Foods talk about Palm Oil

Columbian palm oil, “certified” by the RSPO. Hmm, I think I’ll stick to Sun Pat for the time being…

Posted in Astroturfs, Company Policies, Corporate Hypocrisy | 5 Comments »

Sustainable Forestry Initiative Exposed By ForestEthics

Posted by keith on 23rd November 2009

Unsustainable Forestry Initiative

Apparently it’s ok to clearfell forests providing they are certified as sustainable.

I suppose there’s a precedent for this: Dick Cheney, as we all know, said it was ok to torture prisoners of war enemy non-combatants so long as someone in the US government claimed it wasn’t really torture, or they were able to simple redesignate the people being tortured.

So when the Sustainable Forestry Initiative, a “non-profit” (oh, that phrase is so useful if you are a greenwasher) whose board is awash with timber industry cronies and various other representatives of the industrial machine, come along with the idea of their own certification scheme, who can blame them if it just happens to be of the utmost benefit to the industry. Actually, I really want you to stop reading this for a minute and go along to the SFI web site: read the biographies of the board members, and then come back here with perhaps a little anger in your veins…

Thanks to the people at ForestEthics, the greenwashing carried out by SFI is a little more in the public eye now. After their antics at the Greenbuild conference in Phoenix, Arizona a few days ago, the people at SFI seem to have become a little annoyed:

As sustainability practices continue to evolve, it is important that planners, designers, builders, customers and architects know the source of the wood used in their project, and increase the wood in their projects! Today in North America we are all fortunate to have a number of strong forest certification standards, which means the building community have a lot of options when it comes to responsibly sourced wood. But the fact remains that just 10% of the world’s forests are certified – collectively, we all need to promote credible forest certification to influence the other 90%.

As you may know, USGBC is currently reviewing and revising its wood certification benchmarks under LEED. I strongly urge them to recognize all credible forest certification programs, including SFI. This is really a huge opportunity for the USGBC to take a leadership role, end the certification debates and encourage more forest certification worldwide by focusing on sustainability. The certification debates, and subsequent PR stunts, take away from the real goal we should all be working towards – responsible forestry.

The “certification debates” that the SFI and other organisations decry so much, are looking into the failure of certification schemes worldwide to provide adequate protection for ecosystems — they are vital, as are the “PR stunts” such as the one below, that highlight the greenwashing to a wider audience.

I will leave it to ForestEthics to tell the story of their fun at Greenbuild…

Greenwashing by the Sustainable Forestry Initiative (SFI) was an unexpected addition to the agenda at this year’s Greenbuild–the world’s largest green building conference–in Phoenix, Arizona. Today–the day after keynote speaker Al Gore exhorted Greenbuild to call out greenwashing–ForestEthics released a large floating banner exposing SFI as a greenwasher.

On the conference’s opening day, ForestEthics ran an ad in USA Today’s Phoenix edition spotlighting SFI’s “greenwashing practice” of certifying forest destruction as ‘sustainable’. Copies of this ad and a brochure detailing SFI’s shortcomings circulated throughout the massive conference–with an estimated attendance of 25,000 people.

The ad targeted three prominent window companies for their ties to SFI, as well as to “notorious” California clearcutter Sierra Pacific Industries.

These actions add powerful visual elements to a campaign that began in September when ForestEthics filed legal complaints with the Federal Trade Commission (FTC) and Internal Revenue Service (IRS) that became the focus of an article in the New York Times on September 12.

In its FTC complaint, ForestEthics described how SFI, funded and managed primarily by large logging companies, gives its seal of approval to the logging practices of these same companies that harm people and wildlife, damage water resources and destroy forests.

In October, the Sierra Club also filed a complaint with SFI, presenting scientific evidence that SFI certified logging by Weyerhaeuser on extremely steep and unstable mountainsides in SW Washington despite publicly available evidence that these mountainsides were prone to landslides. In a major regional rainstorm in December 2007,massive landslides did occur on logging sites certified by SFI as sustainable, producing downstream logjams and record flooding. The report submitted to the IRS focused on SFI’s nonprofit status, as SFI’s funding and activities serve the private interests of wood and paper companies that want a ‘green’ image. This is not a proper purpose for an organization with the same nonprofit status that the IRS gives to public charities.

Edit: For the record, I have no faith in FSC or any other certification scheme, nor do I think ForestEthics are squeaky clean – certainly I do not endorse them, only the action they carried out.

Posted in Astroturfs, Company Policies, Corporate Hypocrisy, Subvertising | 6 Comments »

Co-operative Bank Breaks Own Ethical Policy With Millions Of Chinese Card Readers

Posted by keith on 13th November 2009

Smile Card Reader

I am under no allusions about the potential for “ethical” banking; unless you put your money into a bank that does not indulge in usary (such as banks that operate under Sharia Law) then someone, somewhere is being screwed, and most likely your bit of money is going to be having a negative impact on the natural environment. Non-Islamic banking is about making profit from someone else’s desire to keep their money safe, or make some interest themselves, but some banks are slightly less harmful than other banks.

Take the Co-operative Bank, based in Manchester, UK, which was founded on the principles of Cooperative Societies, and has maintained a set of evolving ethical standards since its inception in 1872. Lots of Environmental NGOs use the Co-op Bank for this reason, and up to very recently they seemed to put their money where their mouth was.

Here is their Ethical Policy, taken from www.goodwithmoney.co.uk, and broken down into the four core areas of Human Rights, International Development, Ecological Impact and Animal Welfare:

Human Rights

We will not finance:

* any government or business which fails to uphold basic human rights within its sphere of influence;
* any business whose links to an oppressive regime are a continuing cause for concern;
* any organisation that advocates discrimination and incitement to hatred;
* the manufacture or transfer of armaments to oppressive regimes;
* the manufacture or transfer of indiscriminate weapons, eg cluster bombs and depleted uranium munitions;
* the manufacture or transfer of torture equipment or other equipment that is used in the violation of human rights.

International Development:

We will seek to support poverty reduction. In line with this, we will not finance organisations that:

* fail to implement basic labour rights as set out in the Fundamental ILO Convention eg avoidance of child labour, or that actively oppose the rights of workers to freedom of association, eg in a trade union;
* take an irresponsible approach to the payment of tax in the least developed countries;
* impede access to basic human necessities, eg safe drinking water or vital medicines;
* engage in irresponsible marketing practices in developing countries, eg with regard to tobacco products and manufacture.
* Furthermore, we will support fair trade and the provision of finance to the working poor in developing countries via micro-finance.

Ecological Impact:

We will not finance any business whose core activity contributes to:

* global climate change, via the extraction or production of fossil fuels (oil, coal and gas), with an extension to the distribution of those fuels that have a higher global warming impact (eg tar sands and certain biofuels);
* the manufacture of chemicals that are persistent in the environment, bioaccumulative in nature or linked to long term health concerns;
* the unsustainable harvest of natural resources, including timber and fish;
* the development of genetically modified organisms where there is evidence of uncontrolled release into the environment, negative impacts on developing countries, or patenting (eg of indigenous knowledge);
* the development of nanotechnology in circumstances that risk damaging the environment or compromising human health.

Furthermore, we will seek to support:

* businesses involved in recycling and sustainable waste management;
* renewable energy and energy efficiency;
* sustainable natural products and services (including timber and organic produce);
* the pursuit of ecological sustainability.

Animal Welfare

We will not finance any organisation involved in:

* animal testing of cosmetic or household products or their ingredients;
* the exploitation of great apes, eg in experimentation or general commercial use;
* intensive farming methods, eg caged egg production;
* blood sports, which involve the use of animals or birds to catch, fight or kill each other;
* the fur trade.

Furthermore, we will seek to support:

* businesses involved in the development of alternatives to animal experimentation;
* farming methods that promote animal welfare (eg free range farming).

So imagine my surprise to find that throughout 2009 and into 2010, every single customer of the Co-operative Bank who uses Internet Banking would be issued with a secure card reader. “What’s wrong with that?” you may ask; and from a security point of view it’s actually a fairly sensible thing, if you know what you are doing — I used RSA SecureID tokens for years in my previous work.

The first problem is merely practical: most people really don’t need another level of complexity in their life. Pay a bill online, and previously you would go through a two layer security model, complete with secure two-way authentication and encrypted communications. All of this was automatic apart from entering your account details and the answer to a personal question: now you have to carry out further two-way authentication, manually, and enter the pass code on screen. Guaranteed to ensure people start writing their account details and personal answers down above their computer so they have less scrabbling around to do.

But The Unsuitablog has another, far more sinister problem with the card readers.

Approximately two million of these pocket-sized devices are being given out by the Co-op, and many more will subsequently have to be replaced. The devices are known as Xi-Sign 4000, and are produced by a French company called Xiring. This company produce the vast majority of card readers issued to customers of UK banks; so you can be pretty sure there are tens of millions of these little electronic gadgets floating around in the UK alone. The mind boggles to think how many they might have produced globally!

From the Co-op Bank’s point of view, there are a couple of little problems:

“We will not finance any business whose core activity contributes to global climate change…”

Ok, there may be the proviso that they don’t invest in extractive industries alone, but to me that’s a complete cop-out. Each Xi-Sign 4000 is made from oil, and the production of it requires electricity which is generated predominantly through the burning of climate changing fossil fuels. Had the card readers not been issued, then an awful lot of climate changing gases would not have been released, or oil squandered.

Turn the card reader over and you will see “Made in PRC”. Yes, that’s two million devices made in China, which immediately wipes out another of the Co-op’s key policies:

“We will not finance any business whose links to an oppressive regime are a continuing cause for concern”

Quite cleverly worded, here, because they don’t explicitly say that just any link to an oppressive regime may be a cause for concern, but instead imply that only certain types of link may be a cause for concern. That’s just crappy semantics, as far as I’m concerned: if a regime is oppressive — and the government of China is one of the most oppressive regimes on Earth — then any link, including working within its political boundaries is a cause for concern. Simply by supplying products made in China, the Co-op have violated their own policy.

And there is more. China’s electricity is about 80% coal generated, therefore the first policy violation is even more blatant: the Co-op, by supplying Chinese card readers, are supporting the extraction and burning of climate changing coal. In addition, with the other 20% coming from a series of huge dams, that have been constructed with massive loss of human habitation and violation of the basic right of a place to live, the Co-op have violated yet another policy:

“We will not finance any government or business which fails to uphold basic human rights within its sphere of influence”

How would you feel if your money had been invested in a project that displaced millions of people from their homes?

As I said, there are many other banks who don’t have any ethical policies, and certainly don’t stick to those they have in any meaningful way; but if you are the Co-operative Bank, who for decades have traded on the mantle of “Ethical Banking” then you had damn well better stick to your principles, or be tarred with the brush of Ethical Hypocrites.

Posted in Company Policies, Corporate Hypocrisy | No Comments »

Southwest Airlines Squeeze All Meaning Out Of “Green”

Posted by keith on 22nd October 2009

It was with squeals of delight and amazement that I received this gem of a press release from David at TheGoodHuman.com. Southwest Airlines, a 500 plane, budget airline in the south western states of the USA, has managed to use the word “green” in a spectacularly inappropriate way. See what you think:

DALLAS, Oct. 21 /PRNewswire-FirstCall/ — Southwest Airlines (NYSE: LUV) today announced at its annual Media Day a “green plane,” an innovative idea that marries efficiency, environmentally responsible products, Customer comfort, and reduced waste and weight. This plane, a Boeing 737-700, will serve as a test environment for new environmentally responsible materials and Customer comfort products.

It is a flying testament to the airline’s philosophy that environmental decisions make good business sense. All of the initiatives being tested on this Green Plane, when combined, will equate to a weight savings of almost five pounds per seat, thus saving fuel and reducing emissions, along with adding recyclable elements to the cabin interior and reducing waste.

“Southwest is committed to continuing to lead the industry in emissions reductions through fuel efficiency. Efficiency in fuel consumption benefits our Company as well as the environment, and this has been part of our business model since the beginning,” said Gary Kelly, Southwest’s Chairman, President, and CEO. “As we look to the future, we know climate change remains of vital importance to our industry, our Company, and our Customers, so Southwest works hard every day in every area to be a responsible steward of the environment.”

Southwest has designated one aircraft to serve as a test for eco-friendly products, which include:

— InterfaceFLOR Carpet – this carpet reduces labor and material costs
because it is installed in sections, thus eliminating the need for total
replacement of areas such as aisles, where Southwest currently uses one
single piece of carpet. The 100 percent recyclable carpet is returned to
the manufacturer at the end of its service life and completely
re-manufactured into new carpet; the process is completely carbon
neutral.

— Seat covers – two new products that will be tested on the aircraft
seats, offering more than twice the durability than the current leather
seats as well as a weight savings of almost two pounds per seat.

— On one side of the aisle, e-Leather is an eco-friendly, lightweight
and scuff resistant man-made alternative to traditional leather. It
is made from recycled materials that have been discarded by the
leather industry. It is then upgraded utilizing eco-friendly
technology, resulting in composition leather, a man-made material.

— On the other side of the aisle, IZIT Leather, a new breed of premium
leather alternative, is an evolutionary step beyond calf skin that
offers a lightweight product that is both economical and durable,
but with the genuine appearance and touch of luxurious leather.

— Life Vest Pouch – more environmentally friendly because it offers a
weight savings of one pound per passenger, replacing the current metal
container with lighter durable canvas. The smaller pouch also creates
more room under the seat for carryon items and offers productivity
improvements due to design change.

— Foam Fill – A lighter weight fill from Garnier PURtec in the back of the
seats that reduces weight while providing increased Customer comfort.

— Passenger Seat Rub Strips – switching from plastic to aluminum will help
with durability, which reduces waste, as well as being recyclable.

“Southwest is proud to lead the aviation industry in environmental stewardship and honored to be working with these eco-friendly vendors and our partners at Boeing,” Kelly says. “We are excited to test their forward-thinking products and expect these green products to not only help the environment, but also create a fuel and materials cost saving for Southwest.”

In addition to the green plane, Southwest also announced the Nov. 1 kickoff of its more robust onboard recycling program, which is a co-mingled system that will allow the airline to capture more recyclable material and divert it from the waste stream. This 18-month process involved team work from all areas of the Company to implement the program on the ground at its Provisioning Bases and re-working of waste collection procedures in the cabin.

“The initiative by the Southwest Airlines Green Team, Facilities Maintenance, Inflight Department, and Provisioning Department was a truly heroic effort; when you serve nearly 68 cities there are often 68 different ways to implement a program,” Kelly says. “We appreciate the hard work of our recycling vendor, Republic Services, and we are excited to take a very effective recycling program and make it even better.”

Environmental Stewardship is a responsibility Southwest takes seriously, and efficient operations are the hallmark of our Company and the foundation of our environmental commitment. Over the decades, Southwest has been at the forefront of such efficiencies as paperless tickets, quick turnarounds, installation of winglets, and, more recently; the installation of fleet-wide advanced avionics. This focus on efficiency not only makes good business sense, it is the right thing to do. For more information on how Southwest Airlines cares for the environment, visit www.southwest.com/cares.

I included the entire press release so that you have time to grasp the monumental gulf between the cool new materials they are using, and the sheer amount of energy required to transport hundreds of people in a large metal airframe with fuel-packed wings against the force of gravity and at high lateral speed. I am torn between whether Southwest actually believe their own press releases and their “cares” information (that’s where they got the hilarious phrase “Environmental Stewardship is a responsibility Southwest takes seriously, and efficient operations are the hallmark of our Company and the foundation of our environmental commitment”), and whether they are acutely aware of how crap airlines are in environmental terms and are just desperate to suck up a few gullible souls with their “green” message.

The thing that turned me from the former to the latter opinion (i.e. they are Greenwashing Hypocrites) was this:

Southwest Rapid Rewards

Notice the inducement to take no less than sixteen flights (eight round trips) in a two year period; yes, it’s another flight. Which seems to slightly jar with the claim that they take their environmental responsibilities seriously. Let’s get this straight (and I am getting fed up saying this): there is nothing sustainable about burning fossil fuels to keep things in the air. Hence my attacks on organisations like Climate Counts, which promote themselves as being of benefit to the natural environment, but instead end up making people think — and they do, I’ve heard it from ordinary peoples’ mouths — that inherently destructive things can be green.

Seriously people, learn.

Posted in Company Policies, Corporate Hypocrisy | 4 Comments »