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99 Corporations Get Together And Do Some Serious Greenwashing

Posted by keith on 3rd July 2008

Fat Cats

Corporations, basically, run the world: what they do influences billions of people, not just in terms of the environmental impact of their activities, but in making people think that the corporate way is the best way. It’s not quite that simple — corporations are an intrinsic part of the greater cultural behemoth that is known as Industrial Civilization; they are the engines that consume the resources and the humans that are too easily taken in by their lies — and the people who say “yes” to the corporations become part of that machine, and as responsible for the ills of the Earth as anyone else.

But, corporations are still the engines, and when they say, “Do it!” then it happens. When they say they are going to set greenhouse gas targets, then they will get what they want, on their own terms, because you trust them.


A coalition of 99 companies is asking political leaders to set targets for cutting greenhouse gas emissions and to establish a global carbon market.

Their blueprint for tackling climate change is being handed to Japanese Prime Minister Yasuo Fukuda ahead of next month’s G8 summit in Japan.

Companies involved include Alcoa, British Airways (BA), Deutsche Bank, EDF, Petrobras, Shell and Vattenfall.

They argue that cutting emissions must be made to carry economic advantages.

The business leaders hope their ideas will feed through the G8 into the series of UN climate meetings that are aiming to produce a successor to the Kyoto Protocol when its current targets expire in 2012.

(from http://news.bbc.co.uk/1/hi/sci/tech/7464517.stm)


Have you seen the list of companies, and their demands? Why not read it for yourself.

This is the crux of the policy:

The framework should respect the prerogative of national governments to employ the domestic policies best suited to their own national circumstances. It should encourage all clean technology options to be considered. It should be pragmatic and focus on the most cost-effective emissions abatement possibilities in the short run, particularly in energy efficiency and forest conservation. It should stimulate the international market for products and services that can help the economy adapt to those impacts of climate change that now cannot be avoided. It should be designed as a fair and flexible, international policy framework that can evolve and grow in the long run, stimulating ever wider and more meaningful participation by countries and industries.

It doesn’t take a genius to see the way that the real imperative to remove the sources of anthropogenic global warming and let the Earth return to a state by which it can heal itself has been thrown out in place of lily-livered demands to stimulate product demand and carry on business as usual in every way possible. Screw dealing with the cause of the problem; let’s make a whole new economy out of it!

The devil is in the detail, and the detail is very interesting…


- All major economies, including developing ones such as China and India, should be included in the post-Kyoto deal, with richer countries committing to deeper and earlier emissions reduction. (The nice, logical lead-in)

- Governments should aspire to halve global greenhouse gas emissions by 2050 (Less than even the IPCC are demanding, and it’s only an “aspiration”)

- Governments and businesses should urgently explore bottom-up approaches to reducing emissions (Meaning what, exactly?)

- A global carbon trading system should be established as soon as possible (This is the real target! Corporation love trading energy. This is a massive get out from action.)

- Emissions caps should be applied flexibly across industry, with some sectors allowed leeway to preserve competitiveness. (What! So what exactly is the global economy competing with? This is a massive get out as well.)


But it’s no surprise when you read the names of the corporations on the Steering Board:

Alain J. P. Belda, Chairman and Chief Executive Officer, Alcoa, USA (Metals)
Martin J. Sullivan, President and Chief Executive Officer, American International Group (AIG), USA (Finance)
Michael R. Splinter, President and Chief Executive Officer, Applied Materials, USA (Manufacturing)
Oleg V. Deripaska, Chairman, Supervisory Board, Basic Element Company, Russian Federation (Energy, Metals, Construction, Aviation)
Willie Walsh, Chief Executive Officer, British Airways Plc, United Kingdom (Aviation)
Josef Ackermann, Chief Executive Officer, Deutsche Bank AG, Germany (Finance)
James E. Rogers, Chairman, President and Chief Executive Officer, Duke Energy Corporation, USA (Energy Generation)
Pierre Gadonneix, Chairman and Chief Executive Officer, Electricité de France, France (Energy Generation)
Phirwa Jacob Maroga, Chief Executive, Eskom, South Africa (Energy Generation)
Vyatcheslav Sinyugin, Chief Executive Officer, JCS RusHydro, Russian Federation (Energy Generation)
José Sergio Gabrielli de Azevedo, President and Chief Executive Officer, Petroleo Brasileiro SA Petrobras, Brazil (Oil)
Jeroen Van der Veer, Chief Executive Officer, Royal Dutch Shell Plc, Netherlands (Oil)
Solomon D. Trujillo, Chief Executive Officer, Telstra Corporation, Australia (Telecommunications)
Peter Bakker, Chief Executive Officer, TNT NV, Netherlands (Global Distribution)
Tsunehisa Katsumata, President, Tokyo Electric Power Company (TEPCO), Japan (Energy Generation)
Lars G. Josefsson, President and Chief Executive Officer, Vattenfall AB, Sweden (Energy Generation)

All but two of these companies have a huge amount to gain from carbon trading, but most importantly, they are setting the agenda before anyone else gets a look in. As I said, the corporations always get what they want, and this will be no exception.

It’s a good thing we can see through it all, and are doing our best to bring down Industrial Civilization: aren’t we?

Posted in Government Policies, Company Policies, Corporate Hypocrisy, Uncategorized | No Comments »

The Tools Of Greenwashing: 3. Company Policies

Posted by keith on 17th June 2008

Company Policies

Here’s one for everyone who works for a company: that’ll be just about everyone who’s reading this, I guess (and, while possibly stating the obvious, the last year since leaving the corporate machine has been the best year of my life).

No doubt you will have heard about your company driving forwards with Corporate Social Responsibility, Environmental Policies, Green Certification and any other mixture of one or more “green” word along with a “serious” word to suggest how serious the company is. I want you to take a long, hard look at the policies that your company has produced, and see if you notice anything odd about them. Here’s my guess:

Not one of the policies will, in any way, try to undercut that company’s bottom line.

Ok, it seems pretty obvious that companies exist to make money — more than that, they exist to make a profit, and keep growing so that the shareholders or owners can get richer. In short, company “environmental” policies are not worth the paper they are written on, or the bytes they occupy, because the company is a business: it exists to consume resources at an ever increasing rate; whether those resources are coal, oil, fish, metal, land, trees, water, people…whatever the company uses to ensure its continued growth.

Here are a few examples:


ExxonMobil

It is our policy to conduct our business in a manner that is compatible with the balanced environmental and economic needs of the communities in which we operate. We are committed to continuous efforts to improve environmental performance throughout our operations worldwide.

(from http://www.exxonmobil.com/Corporate/community_ccr_envpolicy.aspx)

JP Morgan

This is a big policy, but you can get an idea from this…

Private equity investments

Our private equity divisions conduct an environmental review as part of their investment decision process for direct investments in companies in environmentally sensitive industries. The review process analyses our prospective portfolio companies’ compliance with applicable environmental laws, regulations and international norms. The environmental review process is an integral part of our private equity area’s thorough due diligence review of companies and their management.

Once an investment is made, through their membership on a portfolio company’s board of directors, our private equity divisions monitor their portfolio company’s operations with respect to environmental compliance issues.

(from http://www.jpmorgan.com/pages/jpmc/community/env/policy/risk)

EDF Energy

We think continual environmental improvement is as important as any other business objective. We’ve implemented ISO 14001 Environmental Management Systems in many of our power plants to help achieve this.

As we use coal and gas to produce electricity in this country, any changes we make will make a big difference to the UK’s carbon footprint. We know that millions depend on us to provide reliable, affordable energy. For this we need a diverse range of energy sources, including renewables and nuclear power. We also provide ways for our customers to play their part too. Using energy more efficiently is the surest way to reduce costs to our customers and to the planet.

(from http://www.edfenergy.com/about-us/energy-generation/environmental-policy/index.shtml)

And here’s a cracker, from Weyerhaeuser:

It is Weyerhaeuser’s core policy to be responsible stewards of the environment wherever we do business. We will practice sustainable forestry, set and meet goals to reduce pollution, conserve natural resources and energy, and continually improve our environmental performance.

All employees and leaders worldwide are accountable for managing and operating our businesses to:

- Comply with all applicable environmental laws.
- Follow company environmental standards.
- Meet other external requirements to which the company commits.

Business activities will be conducted to:

- Employ environmental management systems to achieve company expectations.
- Manage the environmental impacts of our business activities and products, including innovative and advanced technology solutions.
- Promote environmental laws, policies and regulations that are based on sound science and that incorporate incentive-based approaches to improve environmental performance.
- Adopt company standards to protect the environment.
- Manage forestlands for the sustainable production of wood while protecting water quality; fish and wildlife habitat; soil productivity; and cultural, historical and aesthetic values.
- Audit compliance with environmental laws, policies, regulations and company requirements.
- Resolve noncompliance conditions promptly, including curtailing operations when necessary to protect human health and the environment.
- Track and publicly report on our environmental performance.

(from http://www.weyerhaeuser.com/Sustainability/EnvironmentalPolicy)


What do you think? On the surface, they suggest the companies are committed to being good global stewards, but read again and it is clear that this is just business as usual:

- A company that commits to abide by environmental regulations is just saying that it doesn’t fancy breaking the law — even though it is the companies themselves that are responsible for shaping most of the laws through their lobbying work.

- A company that says they are “working towards” something can say this forever, and still look good.

- A company that talks about “sustainability” is actually referring to balancing economic and environmental requirements in their own terms. The only true definition of sustainability (leaving things in no worse a state than they were when you started) is not enshrined in any law or any company policy.

- A company that advises others on their environmental impact does not have to take responsibility for outcome of their advice: it is a way of passing the buck.

- A company that says that economic and environmental needs can be balanced is on suicide watch.

Feel free to add your own, and let me know what kinds of Policy Greenwashing your company is taking part in by contacting news@unsuitablog.com — so long as you ask then I won’t say where I got the information from.

Posted in Advice, Company Policies, Corporate Hypocrisy | No Comments »

BHP Billiton : Olympic Sponsors - Toxic Tyrants

Posted by keith on 14th March 2008

BHP Billiton Tonnes of toxic waste

The largest mining company in the world isn’t, by definition, ever going to be a cosy environmental partner; more of a partner who regularly stabs you in the face with a sharp instrument to remind you that they are, indeed, the daddy, and you are just a lowly human. BHP Billiton turned over $47.5 billion in 2007, and made a profit in excess of $13 billion - more than enough, you would think, to take a serious look at their activities and use their money (a la Stern) to replant, say, the entire Amazon Rainforest.

But no, as a company they really are the essence of corporate destructiveness: for example, having exposed thousands of indigenous tripal people in Papua New Guinea to thousands of tonnes of polluted “tailings” (mine waste, to you and me) they tried to cut and run, despite admitting that the output of the Ok Ted mine was an environmental disaster. Their destructive operations are spread around the world, and where BHP Billiton go, they leave a trail of toxic waste, along with diseased humans and degraded habitats in their wake.

Like all destructive companies, BHP Billiton are engaging in some striking greenwash: in fact they have just agreed a new Climate Change Policy, which is not surprising considering their operations emit nearly 52 million tonnes of carbon dioxide equivalent into the atmosphere every year (that’s about the same as Denmark - yes, the entire country!) It’s a pity they have entirely failed to commit to any reductions in greenhouse gases at all. Exactly what kind of Climate Change Policy is this? One that ensures the climate will change, I suppose.

And now, BHP Billiton are proudly sponsoring the Beijing Olympics. This is one olympic games that, as I have written, is threatening to become the most notorious in history, and with BHP Billiton as a key sponsor of the Olympic Organizing Committee, it will only get worse.

I wonder why a mining company would want to be part of a global event taking part in a country that uses more coal and concrete than any other nation on Earth. I wonder.

Posted in Company Policies, Corporate Hypocrisy | 1 Comment »

EDF Energy : Save Energy, But Not Too Much If You Don’t Mind

Posted by keith on 13th February 2008

EDF Save Our Business

When an energy company, especially one that also generates electricity, urges its customers to use less of its product then my heckles are immediately up. One or two energy companies - the small ones, mind - see being environmentally friendlier as good sense, not just from a business point of view; but it’s the big ones, Duke Energy, RWE Group, BG, EDF Energy, who really make me suspicious when they talk of “saving energy”.

To put things in a nutshell, some companies are being forced to reduce their greenhouse gas emissions as part of energy trading schemes the countries they operate in have signed up to. Trading greenhouse gases is not something I advocate - it just pushes the pollution somewhere else, and merely incorporates something that should be a global right - namely the right not to have your environment destroyed. The same companies also have to be seen to be doing the “right thing”, after all, who wants to be seen as a big polluter in a dying world?

But the trick is not to actually do anything useful, but instead merely to seem to be doing something useful. Like encouraging your customers to save energy. In the case of EDF Energy, the vast majority of their UK electricity comes from coal, despite what they imply on their web site. They have two 2GW coal-fired stations here and here. They also have a scheme which is apparently intended to encourage customers to reduce their emissions. Here’s how it works:

1) Use EDF Energy’s products for a year and record your energy usage through billing.
2) Whoops, first you have to be a Nectar Card holder. Nectar is a reward card, that allows participating companies to know everything about your buying habits.
3) When your year has finished, you stay with EDF Energy for another year and record your energy use through billing.
4) After that year, if you have reduced your energy consumption at all, even by just one unit, then you get lots of Nectar Points.
5) If you reduce your energy consumption by 50% then you get no more rewards than if you hardly reduce your consumption at all.

The benefit to the customer is…hmm! not really sure here. Oh, yes, 1000 Nectar Points. I tried to find out what you can get for 1000 Nectar Points, and really struggled - even The Da Vinci Code costs 1,700 points. I think you get £5 off at Sainsburys for all your hard work. Well done!

The benefit to EDF Energy is:

1) They have a guaranteed customer for 2 years, which is vital in a dynamic market.
2) They don’t lose on energy costs because the customer only has to reduce consumption by 1 unit
3) They get to sell information about you to 3rd parties. I’m not lying, this is in their terms and conditions:

“By registering and accepting these Rules, you are also agreeing to allow EDF Energy to use, disclose and share with other relevant companies (including LMUK) all information relating to you which is reasonably required for the purposes of registering you, managing and properly operating this Scheme” (from https://www.edfenergy.com/readreducereward/showTermsAndConditions.do)

So, do EDF really care about reducing greenhouse gases?

What do you think?

Posted in Company Policies, Promotions, Corporate Hypocrisy | No Comments »

Tesco : Cheap Chickens Are NOT A Survival Mechanism

Posted by keith on 11th February 2008

Battery Farming Tesco

I think by now everyone in the UK has heard of the £1.99 whole chicken being sold in Tesco, the largest supermarket chain in Europe. In fact I would be surprised if the news hasn’t spread elsewhere; such is the disgust being shown by many people who previously (had it not been for the likes of Jamie Oliver - see this article) would not have given a fig. In fact there are still many people who don’t give a fig that chickens are being bred in brutal conditions and sold as a bargain bin line; like this person who wrote to a London newspaper:

“I don’t give a fig about the welfare of chickens and I’m tired of well-heeled liberal bores in expensive areas of the South-East telling me what I should eat and how much I should pay for it.”

That is so obviously wrong on so many levels, but I would just like to ask the writer whether they are happy growing and killing their own food. If so, then you just carry on eating…somehow, though, I think the answer might be “No”.

There are others who do give a fig (there are lots of figs flying about), such as this person in the same paper:

“I’m on a tight budget, but I’d rather feed my kids vegetables than substandard, poor-quality chicken.”

Not quite a welfare evangelist, but sensible, all the same. Tesco, on the other hand, don’t have a leg to stand on. They say, in a press release:

“Tesco today announced it has doubled its order for premium chicken – which means there will be far more Free Range, Willow Farm, Finest and organic chicken available for shoppers.”

and then say:

“Tesco is also cutting the price of standard whole birds from £3.30 to £1.99 to ensure shoppers on a budget also benefit. This lower price will mean families can sit down to roast chicken and all the trimmings for less than £1.00 per person.”

Hang on! So what proportion of their chickens are “higher welfare”?

“This will bring the proportion of higher welfare chicken Tesco sells up to around 30 per cent of total chicken sales, an increase of 70 per cent compared to this time last year.”

Which means that 70% of their chicken is, to be quite frank, crappy welfare. They say as much themselves.

I’ll stick to nut roast if you don’t mind.

Posted in Company Policies, Corporate Hypocrisy | 1 Comment »

Shell’s Bizarre Definition Of Sustainability

Posted by keith on 9th January 2008

Athabasca Oil Sands Mining

Oh, where to start on the horrors of oil sands extraction, as both a local and a global destroyer of environments? 155,000 barrels of oil a day, according to Shell’s proud boast. A filthy fuel source that requires twice as much water to steam off the oil, as the oil itself. An industrial process that is guaranteed to leach and creep tarry residues into the soil, the rivers, the skins of animals, human and non-human alike. A momentous drive to make Canada the second largest producer of oil in the world, simply to ensure that north America can continue driving up carbon dioxide levels in sustaining a “lifestyle”.

This is all fact. Now for the fiction.

“For us, as a company, the scientific debate about climate change is over. The debate now is about what we can do about it. Businesses, like ours, should turn CO2 management into a business opportunity and lead the search for responsible ways to manage CO2, use energy more efficiently and provide the extra energy the world needs to grow. But that also requires concerted action by governments to create the long-term, market-based policies needed to make it worthwhile to invest in energy efficiency, CO2 mitigation and lower carbon fuels. With fossil fuel use and CO2 levels continuing to grow fast, there is no time to lose.”

This quote by Jeroen van der Veer, Shell’s global Chief Executive is bullshit of the highest order. Shell’s raison d’etre, as a corporation, is to make money, and it does that by selling oil. It convinces people that selling oil is necessary by using phrases like “provide the extra energy the world needs to grow”. Excuse me? Exactly how is filling the biosphere and the atmosphere with pollutants going to help the world “grow”?

Oh, I see! You mean, help the pockets and the bank balances of the already rich and powerful grow, for the mere inconvenience of extinguishing life on Earth.

I have left the most extraordinary quote until the end, though. This comes from Shell Canada’s web site. It says: “Environmentally, in 2004 the AOSP became the first oil sands operation to have its environmental management system certified under ISO 14001.” Well done, Shell. You have succeeded in making ISO 14001 the most irresponsible, hypocritical international standard in existance.

You can be sure of Shell.

Posted in Company Policies, Corporate Hypocrisy | 3 Comments »

Youngs Seafood : Food Mile Madness

Posted by keith on 19th December 2007

Youngs Scampi 

Youngs, a huge producer of seafood, are asking people to make fish their Christmas dinner. They want to look like a sustainable company too. Their policy on emissions goes like this:

“We are acutely aware of wider environmental concerns, most particularly the impact of emissions which contribute to global warming. We have therefore begun a detailed programme of initiatives designed to drive down the direct CO2 footprint of our business, as well as making this a priority throughout our supply chain, and with our business partners.”

So, The Unsuitablog congratulates them on managing to produce an item of food caught near to the UK, and getting to UK shops 17,000 miles later:

The whole story can be found at http://news.bbc.co.uk/1/hi/uk/7150834.stm. Thanks BBC!

How can Youngs say it is more environmentally friendly to eat up so many food miles? Pay people in Thailand crap wages to peel prawns by hand, that’s how. Of course you wouldn’t catch them asking people in the UK to do things by hand, would you ;-)

Posted in Company Policies, Corporate Hypocrisy | No Comments »