I’m feeling weary and need to recharge for a while: it’s not much fun being bombarded with hypocritical rubbish every day (and I do get it every day), and The Unsuitablog only gets to see the tip of the iceberg, as it were. Trust me, working to undermine the greenwash industry and all of its powerful players takes it out of you

While I’m away, staying a few hundred miles away in a windswept and beautiful part of England (in case anyone was interested), I would like every Unsuitablog reader to take the time to read my book “Time’s Up! An Uncivilized Solution To A Global Crisis“. One of the most critical aspects of creating positive change is getting people to connect with the real world, thus realising your place as one component in the web of life - one component that is fundamentally important to you, and which is utterly dependent on almost all other forms of life, large and small. In the next week, I’m going to be connecting with the sea, the sky and the land: finding some solitude, and also letting my children enjoy the deep connections with nature that we all must understand in order to make our way successfully, and sustainably, through life. Our inability to connect, as Civilized Humans, is the reason we are pulling the plus on our life-support system.

The Unsuitablog exists in order to remove some of the noise and lies that prevent people from connecting with the real world.

Time’s Up! makes it clear that this undermining process is key to giving humanity a chance of survival - but there is a lot more to it than just accepting we need to change; people have to want to change: I believe that the book can make this possible.

There are quite a few ways you can get hold of Time’s Up!:

1) You can buy it. Lots of people prefer to read a book rather than a screen, so if you want to buy it then you will be able to find it at almost any online bookstore (although, at the moment, it is only being printed in the UK). Here are a few places I know it is usually in stock:

Green Books
Waterstones
Amazon.co.uk

2) You can ask your library to stock it. This is really important to me, because I think that libraries are some of the last bastions of free thinking in the mind-control industrial system: if your library does not hold it, then please ask them to.

3) You can read it on Google Books for free. I have just opened it up so you can read the entire book through this medium, which uses the original proofs directly from the publisher; not a word is different. As I have always said: if you believe in something that strongly, strong enough to commit to the page, strong enough to commit a huge chunk of your being to, then why then make people pay for it?

More information about the book can be found at www.timesupbook.com.

And please pass this information on to everyone you think may be responsive to change: we owe it to ourselves to give humanity a chance.

Take a look at the category I’ve put this under: it’s not “Good News” but simply “Unsuitablog News”. It might not seem like a big thing, but to most environmental organisations and campaigns a year of operation would be heralded as an achievement — well, if you count writing lots of words in the Blogosphere an achievement then I can give myself a big pat on the back, but to be brutally honest I can only honestly say The Unsuitablog has achieved something if there is an absolute improvement in the condition of the planet’s natural systems directly resulting from it’s activity.

How many campaigns can say that?

(Ans: Probably none)

To quote a recent Bulletin produced by Green Seniors:

It can be very frustrating at times knowing whether the work you do is having an impact. Try as we might, there are very few ways to know for sure whether Green Seniors is influencing people to make a change in their lives. Typing in “Green Seniors” in Google is one way, but people are unlikely to mention us as their inspiration (as nice as that would be), and even less likely to post the fact online. So we plug on, taking comfort from the kind e-mails, mentions in magazines and newsletters (another 2 or 3 this month), and the general way that the environment message is at least getting across – if not actually having a big positive impact as yet.

So why do I bother working my socks off at this, if at the end of a year I’m going to beat myself up about it?

Simply because, like Green Seniors, it’s an important — if very small — part of the combined effort required to change humanity’s priorities from economy to ecology; from commerce to connection; from suicide to survival. Greenwashing exists, primarily, to make people think something that is fundamentally destructive is actually benign: greenwashing is denial of reality; it is out and out lying in order that the system can continue its pursuit of mindless destruction. If you greenwash then you are playing by the rules of the Culture of Maximum Harm.

If The Unsuitablog even has a small chance of — to quote an earlier article — “making greenwashing as socially unacceptable as taking hard drugs in front of your grandmother”, then it will continue in its attempts to screw up the toxic messages of the corporate, political and even the well meaning, unwitting hypocrites.

For as long as it takes for things to change.

The results of a fascinating survey have just been released by the PR company Chatsworth Communications, which show clearly that Britain’s journalists, bloggers and other “opinion formers” are not being fooled by the tide of greenwash slopping over the nation’s shores. The press release states:

The results reveal an increasing cynicism as to whether UK business will ever aim for anything more than ‘greenwash’ without clear leadership and legislation from the government on environmental issues.

Nick Murray-Leslie, Chatsworth, comments: “The general public is much more aware of both the issue and the role big business has to play. As a result they are increasingly scrutinising businesses’ sustainability programmes. It should be every company’s priority to make sure they communicate honestly and effectively.

“Supermarkets continue to come under particular scrutiny because of their prominence in our day to day life. Our findings shown that the brands with the most well-publicised sustainability campaigns are also thought of as green washers, so the correlation between investment in publicity and a positive perception by the public does not necessarily always apply.”

This is really enlightening news — the message of The Unsuitablog and the many other sources of information that are helping expose greenwash is most certainly getting through. It also shows that perhaps the public aren’t so taken in by faux-green messages because the stark environmental warnings of the last few years are also getting through.

Some of the comments made with reference to certain companies most certainly echo this site’s sentiments; three of those below have already been featured here:

Let’s keep the ball rolling, and keep greenwashing out of society.

It’s always interesting to see what happens when the target of an Unsuitablog article reads that article. I know they do, and I have had a few interesting responses from companies in particular, as well as a couple from political offices. I made the decision from the outset that nothing would be exempt from this site if there was a good reason for including it: there are lots of reasons ranging from simply exposing a hypocritical company to making an organisation question their motives.

On the occasion of publishing this item I was prepared for a backlash. Some of the most stubborn personalities exist within environmental groups, and unlike businesses who take criticism as part of the job (no CEO genuinely believes they are doing business for the good of the planet), NGOs and the like really think the way they operate is for the best: or rather, the people who run the NGOs think they know what is best. I know several committed current and former NGO members who really are doing the right thing, but from all my dealings over the last umpteen years with these groups (I have taken part in more actions than I can remember), it is clear they are in the minority.

Stubbornness can be directed in a positive way, as can anger: in fact, anger and stubbornness are vital elements in ridding the world of a system that constantly seeks to brainwash and coerce individuals into thinking that the way of life it promotes is the only life you can have. When anger becomes disproportionate, and manifests itself in petty threats, though, then you realise that the perpetrator is feeling both threatened and out of control. Here are two examples:

http://thesietch.org/mysietch/keith/2008/03/07/plane-stupid-plane-pointless/#comment-304

http://thesietch.org/mysietch/keith/2008/03/07/plane-stupid-plane-pointless/#comment-309

I’m big enough to look after myself, but am not going to waste time taking up the offers: I have far more important things to do than try and convince an angry person that they are targeting their passion in the wrong direction; when they have calmed down then that will be the right time. But better than that, I believe that the person in question is genuine, and just needs to understand that their symbolic actions are fruitless - the system will not change, people have to reject the system entirely and work towards something better. How that happens is manifold, but it must happen.

Expect a few fireworks from the people who think “Green” is just another marketing term…