Patient is a derogatory  anachronism.  Those who are in need of emergency care, surgical procedures or even an ordinary flu shot are now referred to by the politically correct term ” consumer”.

Like the old slight of hand artists who ran  shell games in the pre-Disney days of Times Square ,  misdirection is the game plan of  the marketing professions branding  health care.      

Comparison shopping for doctors and medical services is as easy accessing the  websites  devoted to finding a doctor who  discounts procedures.   But buyer beware, in medicine as in the mall, you get what you pay for.  Is it worth scheduling your C-section in  a bargain basement facility?  Should you start a  tonsillectomy fund before you start a college fund for your baby?  

Shouldn’t medical services be part of the non-profit sector rather than big business?                

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