Posted by keith on May 23rd, 2009
Thanks to Simon for alerting me to this blatant piece of brainwashing, in the middle of the Chelsea Flower Show. Yes, it’s the Quilted Velvet Garden; loaded with such sychophantically lovely credentials that I could barely spend enough time looking at the page in order to copy and paste this nugget:
“The Quilted Velvet Garden, created by garden designer Tony Smith, brings to life Quilted Velvet’s message of a little bit of luxury every day.”
“The garden is based on a dream, taking the form of a long, arduous journey through the everyday world of work and domestic chores, eventually arriving at a place of comfort and luxury.”
So, basically, after a hard day then nothing is better than wiping your arse on soft toilet paper! What about spending some time with your family, or enjoying a bit of nature rather than supporting a company that clear fells its “own” forests, and others across Scandinavia, leaving a pitiful 5% “set aside” for nature.
Simon takes up the story:
I’ve come to expect a dizzying assault of corporate greenwashing from Chelsea but the prize this year must surely go to the Quilted Velvet garden. If manufacturers SCA had their way you’d be wetting yourself over their green credentials. In fact nothing could be further from the truth. Making toilet paper from virgin wood uses massive amounts of energy; the pulping process uses tons of chlorine and other toxic chemicals. Quilted paper is especially damaging to the environment but bizarrely this is one area of the market which is growing. Which is no doubt why SCA are sponsoring no less than three gardens at RHS shows this summer, so be prepared for even more of this crap.
So this weeks corporate slut award goes to designer Tony Smith. You’re on the list sunshine.
The garden was pretty naff too.
Cheers, Simon, couldn’t agree more.