The Unsuitablog

Exposing Ethical Hypocrites Everywhere!

Greenland Bottled Water: Sickening Irony

Posted by keith on December 24th, 2009

(http://www.time.com/time/video/player/0,32068,52260545001_1947480,00.html)

Alerted to this video by a correspondant, who commented:

In what might be the greatest example of dystopian irony ever imagined, entrepreneurs in Greenland are seeking to use water taken from chunks of melting glaciers and bottling it in plastic for sale. Never mind that single-use plastics are one of the reasons that CO2 levels continue to rise.

To which I would add, that the whole operation stinks of yet another creeping tendril from the industrial machine desperately grabbing whatever “resources” it can take in order to siphon off the last few dollars (or Krone) from a dying empire. This is with the full backing of the Greenlandic government. The quotation from the video that really makes my blood boil is this one:

“Nature’s own knife has sliced this historic product and sent it crashing into the ocean. Creating enormous icebergs that float elegantly into the open sea: a resource possessing fantastic potential.”

The website marketing these monstrous products refer to the water as having been “reborn after 180,000 years.” No matter that with this “rebirth” comes so many deaths. No matter that the Greenland Ice Cap has the potential to raise the world’s oceans by 7m.

No matter. That’s business.

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