Chevron Spoof Posters: Just The Start
Posted by keith on November 2nd, 2010
On the coattails of their Chevron spoof (see here for the full story) the Yes Men have opened up the original graphics from their web sites for public subvertising.
Angry and frustrated that oil companies like Chevron think they can ignore their environmental and human rights abuses while cleaning up their image with high-cost ad campaigns? We agree! Enter our contest now and help hold Chevron accountable by making sure the company doesn’t get away with its greenwash.
If you’re game, study “Chevron’s real “We Agree” campaign and their TV and print ads. Figure out the funniest mashups, image swaps, collages, rewrites, or remixes of their print, web, and/or TV productions. And make sure to post whatever you do to your Facebook, and twitpic them with the hashtag #weagree. If you can, wheatpaste your posters around town, and twitpic photos of them with the same hashtag (#weagree). The best ad gets a big prize, the best picture of an in-situ Chevron ad gets another, and I’m sure we’ll be coming up with some other categories.
While you can enter the contest, and use the graphics for postering, don’t forget that this is just a seed of an idea that can spread across the entire mass media, and address all forms of ethical hypocrisy. The aim should be to drown out the greenwash with spoofing such that it becomes impossible for the corporate media and, of course, the general public, the tell which is a genuine bit of corporate greenwashing, and which is the truth. The corporate media won’t risk publishing the truth, so greenwashing will die.
That’s just the start: yes this is a big battle, but the war on the system is just beginning…