The Unsuitablog

Something about the use of Kermit the Frog pulled me in to explore Ford’s concept ethanol high-powered luxury saloon (adjective overload, sorry) – the Lincoln MKR. That’s one problem with cars, there are so many different ways of describing them, you start run out of space – so, here’s an easy way of describing them: polluters. It’s a car, it pollutes, get over it.

How ever much Ford try to dress this monster saloon up as green in design (gee, it has recycled wood and chrome free leather up front, that’ll make it a “green” car then), green in fuel  (it uses 85% ethanol, which means your food is now going to be turned into fuel) or green in, well just green-ness, they will never escape the fundamental problem that building and selling cars is a totally unsustainable activity, and if they want to go green then they should go out of business. But here’s where the brainwashing starts: “GUILT FREE”.

Yahoo!

I couldn’t contain myself there, I’m just so excited that I can now buy a car which, despite the fact that it does a measly 27 miles per gallon, is just so brilliant that I need feel no guilt at all. If you drive a Lincoln, then you must really empathise with this quote, from Ford’s Executive Director of Design, in an article called “Guilt Free Luxury with the Lincoln MKR” :

“The Lincoln driver wants to spend money and enjoy it, but not at the expense of other people or the environment”

Yeah, right. The Lincoln driver who decided that a big luxurious car was the best way of caring for other people and the environment. But you still have my sympathy; after all, who told you luxury could be “guilt free” but the hypocritical idiots who sold you the car in the first place.