The Unsuitablog

I’m not a fan of freesheets at the best of times: these omnipresent pups of the big newspapers line the streets of major cities around the world, especially London, which sees in excess of 1.5 million copies distributed every day. The problem is so bad that various London councils have threatened to ban their distribution if the distributors don’t clean up their act. Not happy to cut their circulation, of course, they have asked people to recycle the papers; which is about as effective as asking a city broker to forego his Christmas bonus.

To bad that the ban hasn’t happened, then we would have been spared the gross excess of what I am pretty sure is the most irresponsible travel article published in modern times, maybe ever if you take into account the potential attractiveness of the journey being hyped.

AFRICA…IN A WEEKEND

Don’t forget it is the people of the UK who are seeing this article, and we’re not talking about North Africa, we’re talking about Cape Town, South Africa – a distance of nearly 25,000 miles there and back. According to “Climate Care” (I feel sure I’ll be blogging about them soon), the flight described, for each person will emit 2.8 tonnes of carbon dioxide, which is the average annual total emissions for a person in Latin America. Here’s the strapline:

“Cape Town may be a long way away, but if you’re short on time, don’t dismiss it. With overnight flights and zero jet lag, a four-day jaunt is the perfect introduction to South Africa’s most cosmopolitan city,” writes Alistair Foster.

It just shreaks of “rich guy doesn’t give a toss about the planet” doesn’t it? But of course the author has a Get Out Of Jail Free card, simply by writing “I know it’s not eco-friendly to go so far in such a short time, but it’s the only long-haul trip I’ll do all year.” Try telling that to the Puerto Rican who has just realised that his entire annual emissions have been equalled by your quick trip to a cosmopolitan place. And what about that “only long-haul trip”? Poor Mr Foster, only one long-haul trip! Ah well, you can have another next year, along with your (implied) 2 or 3 other return flights closer to home: maybe that’ll put you nearer the Mexican emissions average on flights alone.

I was assuming that the publisher of the London Lite, in which this grotesque article appeared, would have something to say; but all I got was “It’s a travel article”, from a reporter, and “We don’t have a published environmental policy” from the Legal office of Daily Mail Ltd, the parent company.  So, not quite hypocrisy, but wait…the suggested tour operator (the one that paid for the flights in question) is none other that Virgin Holidays. Yes, that Virgin, the one owned by our beloved Richard Branson, who is apparently quite the eco-hero in corporate circles…