The Unsuitablog

The results of a fascinating survey have just been released by the PR company Chatsworth Communications, which show clearly that Britain’s journalists, bloggers and other “opinion formers” are not being fooled by the tide of greenwash slopping over the nation’s shores. The press release states:

The results reveal an increasing cynicism as to whether UK business will ever aim for anything more than ‘greenwash’ without clear leadership and legislation from the government on environmental issues.

Nick Murray-Leslie, Chatsworth, comments: “The general public is much more aware of both the issue and the role big business has to play. As a result they are increasingly scrutinising businesses’ sustainability programmes. It should be every company’s priority to make sure they communicate honestly and effectively.

“Supermarkets continue to come under particular scrutiny because of their prominence in our day to day life. Our findings shown that the brands with the most well-publicised sustainability campaigns are also thought of as green washers, so the correlation between investment in publicity and a positive perception by the public does not necessarily always apply.”

This is really enlightening news — the message of The Unsuitablog and the many other sources of information that are helping expose greenwash is most certainly getting through. It also shows that perhaps the public aren’t so taken in by faux-green messages because the stark environmental warnings of the last few years are also getting through.

Some of the comments made with reference to certain companies most certainly echo this site’s sentiments; three of those below have already been featured here:

Let’s keep the ball rolling, and keep greenwashing out of society.