The Unsuitablog

Disaster Capitalism is the name given to the process by which natural or purposefully contrived human disasters are exploited in order to impose a free-market system upon a population. The most extreme examples are those that have been contrived: these include the 1954 military coup in Guatamala, orchestrated by the CIA at the behest of the United Fruit Company (now Chiquita) to open up markets to the industrial West, and the afternath of the first (in Kuwait) and second (in Iraq) Gulf Wars, specifically to benefit US oil and construction companies. Natural disasters – and even that term is being questioned in relation to the Haiti earthquake of 2010 – have tended to result in a more subtle, but nonetheless significant change in conditions, such as the period following the Indian Ocean Tsunami in which the restoration and expansion of the tourist industry in Thailand seemed to be more important than the rebuilding of peoples’ lives!

I have been watching the developments in Haiti with an overriding sense of distrust, recording some of the more disturbing ones in a blog called Haiti Watch. The imposition of military rule seems to be inevitable, followed by free trade agreements and the installation of a US-friendly President. But it is not just the big guns (pun intended) that are taking advantage of the chaotic situation that, let’s not be coy here, has already left at least 200,000 people dead, hundreds of thousands more injured, and millions of people homeless. Wherever there is a market there shall be an opportunist; that’s how capitalism works, and I have seen a perfect example of this in a press release I received today from a fashion chain that, up to now, I had never heard of:

Contact: Megan Benson
megan@alexandani.com
212-385-1075

ALEX AND ANI SUPPORTS THE VICTIMS OF THE HAITI EARTHQUAKE
WITH LIMITED EDITION CORNELIAN EXPANDABLE WIRE BRACELET
-All Proceeds to benefit Doctors without Borders-

(New York, NY – January 2010) – In an effort to lend support to the victims of the Haiti earthquake, Alex and Ani, designer of couture and contemporary jewelry, has created the “Cornelian Bracelet” featuring its patented, expandable wire bangle™ with 100% of proceeds donated to Doctors without Borders.

The Alex and Ani Signature Expandable bracelet is an innovative wire bangle bracelet that adjusts and expands for a customized fit on any wrist. This exclusive piece features Russian or yellow gold finish plated over a brass etched wire and is adorned with a Cornelian stone. Wear Cornelian to increase energy, self motivate and take action. This stone is also a symbol of protection and peace.

This limited edition bracelet is available at www.alexandani.com and retails for $18 USD. Buy one for a friend, loved one, or yourself.

Alex and Ani was created by Carolyn Rafaelian. The line, which is made in the USA from recycled materials, is named after her two daughters. Their collections are sold at fine retailers such as Henri Bendel, Scoop, and e-commerce sites such as Shopbop and Saks.com. Alex and Ani’s pieces have been featured in publications such as Vogue, Lucky, In Style, Marie Claire and Glamour.

“Alex and Ani…Where Glamour and Consciousness Co-Exist.”

So, let’s get this right – rather than just donate a portion of their profits, or quietly stock a special item in their stores, they instead choose to send a press release out to everyone on their huge mailing list to show exactly how wonderful and full of conscience Alex and Ani is?

The correct term for this is “Opportunistic Marketing”; in the case of Alex and Ali, the “opportunity” is the death of 200,000 people so they can tell the world about their high couture range of jewelry.

If this is what “conscience” means then I need a new dictionary.

Disaster Capitalism is alive and well, and coming to a country near you.