There is part of me wanting this to be a spoof, but most of me knows it’s real. I’m talking about the latest hair-brained scheme to tempt the mindless tourist into spending cash, in this case in the state of Jordan.

Hi Keith,

Building a sustainable, energy efficient luxury resort and theme park is an engineering challenge in and of itself: both are traditionally water- and energy-intensive. But in Jordan, where only 10 inches of rain fall per year and energy and water security is always tenuous, achieving as much self-sufficiency as possible is a necessity.

That’s why -as you may have heard-the $1.5 billion dollar Star Trek-themed Red Sea Astrarium in Jordan is being built with on-site renewable energy production facilities, integrated grey water and solid waste management systems, and numerous other cutting edge efficiency measures.

The reduction of the potable water use of the resort buildings alone will save 57.6 million gallons per year (as compared to business as usual). That’s enough water to serve the annual drinking needs of 303,000 people.

If you’re interested, I’d like to connect you with the engineers from Arup that developed the design, for a peek behind the curtain and a frank discussion about the nuts and bolts of the project.

Arup’s plans will:
– reduce water and energy usage by up to 20%,
– reduce resort cooling demand by up to 19%, and
– allow the Astrarium to produce 15 to 20% of its energy from on-site using renewables.

Any interest?

Best,
Courtney
chamilton@groupsjr.com

You can learn more about the Red Sea Astrarium here: http://www.arup.com/Projects/Red_Sea_Astrarium.aspx

Clearly Courtney is just a hired drone who takes no interest in her copy otherwise, in the name of all that is holy, she would have realised what an unwittingly hilarious piece of greenwashing PR bilge this is. You only need to try and digest the phrase “Building a sustainable, energy efficient luxury resort and theme park” to realise that. The obvious response is: “So why build the fucking thing in the first place?!”

But I am more polite than that:

This is a joke, yes? A “sustainable” luxury report and theme park that is completely superfluous and about as relevant to the Jordanian culture as building a copy of the Great Wall of China in New York – that’s hilarious. Well done.

Keith

No response, and how rude is that? There are three forces at work here – not in preventing a response, you understand, I’m not paranoid – in making such a concept possible in the first place:

1) A nation or corporation that promises to pay a nation, so desperate for money that they will stoop to such incredible depths to make a project like this happen. According to the Business Anti-Corruption Portal:

“Despite the absence of any significant natural resources, Jordan has succeeded in attracting foreign investments through economic reforms and has demonstrated solid economic growth rates, while the government has gradually been implementing policies to improve competition and to foster transparency. The need for such policies have gained strength under the circumstances that Jordan has witnessed and which are strongly related to the public uprisings that have swept the Arabic region since early 2011. Public dissatisfaction with government policies and the rule of law has mobilised the King and the government to initiate reforms to improve the political, economic and social climate of the country.”

Which obviously includes attracting as many tourists as possible regardless of the cultural, social and environmental implications of implementing a straight-down-the-middle capitalist attitude. The announcement of the project was made in May 2011:

Rubicon Group Holding (RGH), a diversified global entertainment organization producing innovative digital animated content and location-based attractions, will design and produce The Red Sea Astrarium (TRSA), a 184-acre themed entertainment resort located in Aqaba, Jordan, which, through a license from CBS Consumer Products, will prominently feature an amazing attraction inspired by the 2009 international hit motion picture, Star Trek. The “Star Trek” attraction is being creatively developed by Paramount Recreation.

That announcement was made today by Randa S. Ayoubi, CEO of Rubicon Group Holding, at the Jordanian-American Business Forum, under the patronage of His Majesty King Abdullah II of the Hashemite Kingdom of Jordan, in a special signing ceremony attended by business leaders from Jordan and the United States.

2) An engineering company determined to prove its “green” credentials, despite being a major provider of oil and gas infrastructure, aviation services, mining infrastructure and massive commercial developments. Arup are all this and far more; and as such gloss over their activities with a thick layer of greenwash, everywhere you look. The Astrarium is no exception:

The Red Sea Astrarium (Astrarium) represents an opportunity to demonstrate Jordan’s commitment to innovation and sustainable development. Resort developments, particularly those that target a global audience, increasingly reflect the global interest in sustainable development. The Astrarium will be at the forefront of sustainable resort development by implementing Arup’s infrastructure recommendations.

The Astrarium is a planned 184 acre entertainment resort and virtual reality theme park showcasing the rich cultural history and future of Jordan and the Middle East. Situated on a soaring plateau close to the Port City of Aqaba, the park includes four hotels, an entertainment district, a man-made saltwater lagoon, and two waterfront areas, one anchored by a ‘Star Trek’ themed attraction.

Brought in to provide infrastructure planning and design of the development’s energy, water, wastewater, solid waste, mobility and logistical management systems, the Astrarium presented a number of challenges to the Arup team. Located 200 metres above sea level in the mountains bordering the Red Sea, the site has no natural source of potable water thanks to the region’s arid climate while the development itself will have a substantial energy demand due to the array of attractions and amenities.

Words and thoughts consistently fail me with every sentence of this remarkable piece of rhetorical bullshit. One thing it does wrap up nicely is that there is NO SUCH THING AS SUSTAINABLE DEVELOPMENT.

3) A PR company so willing to bend over and take whatever any corporation cares to shove in their direction that they will deliver, en masse, complete lies in order to make a fast buck.

Anyone wishing to undermine any of these three forces has my complete blessing; if you have any success let me know, I would love to see this all come toppling down.

There are a couple of quotations which I would like to share with you. Read them carefully; they will possibly make you angry, or perhaps you will be nodding furiously in agreement with one if not both of them. They are important quotations. This is the first:

One will find hundreds, sometimes thousands, assembled in an orderly fashion, listening to selected speakers calling for an end to this or that aspect of lethal state activity, carrying signs “demanding” the same thing…and – typically – the whole thing is quietly disbanded with exhortations to the assembled to “keep working” on the matter and to please sign a petition.

Throughout the whole charade it will be noticed that the state is represented by a uniformed police presence keeping a discreet distance and not interfering with the activities. And why should they? The organizers will have gone through “proper channels” to obtain permits. Surrounding the larger mass of demonstrators can be seen others…their function is to ensure the demonstrators remain “responsible,” not deviating from the state-sanctioned plan of protest.

(Ward Churchill, “Pacifism as Pathology”)

This quotation is important because it reflects very strongly on how the Occupy (Wall Street) Movement is functioning. It clearly expresses the nature of non-violent protest and occupation, which in the Westernised, symbolic mindset has been reduced to the smoking ruin of “doing what the authorities permit”. Only in Italy has the Occupy protest become significantly more than a symbolic talking shop and, of course, any semblance of violence, whether that “violence” is aimed at a shop window or an armed police guard, is absolutely, unequivocally condemned by the true representatives of the Occupy Movement.

While the vast majority of those who turned up that day remained peaceful — indeed, hostile to those battling the police — only the most violent reached the march’s planned destination. They seem to have dashed there to pre-empt the rest of the march, engaging the police in about two hours of fighting in front of the basilica. The rest, blocked by the fighting, quickly dissipated, their banners crestfallen; many detoured to the enormous field that marks the remains of the ancient Circus Maximus.

The idea that a “protester” against the capitalist system of financial elitist might could be actively hostile to someone who is battling the very forces who represent the system they are apparently protesting against is mind-boggling, not to mention illogical. But it perfectly bears out Ward Churchill’s observations of the nature of organised protest in the industrial West. Looking at the Occupy Wall Street web site reveals an article entitled “From Tahrir Square to Times Square: Protests Erupt in Over 1,500 Cities Worldwide” which focuses almost entirely on New York and conveniently skips any mention of Rome – yet the headline used the word “erupt”. Clearly any eruption has to be properly sanctioned by those calling the shots. The comments below the article are replete with complaints about the media coverage of the protests, as if coverage is what matters rather than actually achieving anything concrete (“Hey guys, we got in The Times. High fives!”). One comment is particularly revealing:

We’re pulling together world-wide. 40,000 people on the street in Germany this weekend – not enough, but a first step in the right direction. Don’t believe the news coverage about Rome (Italy): there were just under 100 troublemakers, but 200,000 peaceful protesters!!!

This speaks the language of symbolic environmental “leaders” like Bill McKibben, who count success in terms of numbers rather than results. According to the logic of the mainstream activist groups what matters is not that one person managed to disrupt a corrupt system, but that thousands of people marched in support of that one person.

I suspect that the same groups and “leaders” would be horrified if someone were to slice through the primary fibre optic cables connecting CNN or Fox News to the outside world if it interrupted coverage of the same protest; even if it meant the cessation of a constant barrage of state and corporate controlled news into the homes of the civilized millions.

That the Occupy protests provide a potential useful crucible for real action that may help remove the very systems the movement rails against (though not too much of it, please, because how would those “jobs” we all desire (are made to desire) be created?) is not in dispute; though from my experience, such gatherings are no more crucibles of real change than any other gathering of people who have an opportunity to talk. In fact, the very act of occupying without disrupting is likely to plant the idea into the heads of very many people that occupation without disruption is sufficient.

It is not. Here is the second quotation:

Revolutionary movements do not spread by contamination but by resonance. Something that is constituted here resonates with the shock wave emitted by something constituted over there. A body that resonates does so according to its own mode. An insurrection is not like a plague or a forest fire – a linear process which spreads from place to place after an initial spark. It rather takes the shape of a music, whose focal points, though dispersed in time and space, succeed in imposing the rhythm of their own vibrations, always taking on more density. To the point that any return to normal is no longer desirable or even imaginable.

When we speak of Empire we name the mechanisms of power that preventively and surgically stifle any revolutionary becoming in a situation. In this sense, Empire is not an enemy that confronts us head-on. It is a rhythm that imposes itself, a way of dispensing and dispersing reality. Less an order of the world than its sad, heavy and militaristic liquidation.

The goal of any insurrection is to become irreversible. It becomes irreversible when you’ve defeated both authority and the need for authority, property and the taste for appropriation, hegemony and the desire for hegemony. That is why the insurrectionary process carries within itself the form of its victory, or that of its defeat. Destruction has never been enough to make things irreversible. What matters is how it’s done.

(The Invisible Committee, “The Coming Insurrection”)

This quotation is important because it is. Read it again, then go and make your own occupation – in whatever form it may take – count.

To: Professor Mike Gonzalez, Glasgow University

Hi Mike

I’ve just read your article “Eva Morales Defence of Mother Earth Rings Hollow in Bolivia” (http://www.guardian.co.uk/commentisfree/cifamerica/2011/oct/03/evo-morales-indigenous-people-protest) and am a little concerned. I assume (hope) you weren’t responsible for the headline as that only reflects a personal opinion, even though the headline implies this as fact. You are no doubt more qualified than me to comment on the political situation in Bolivia, but to suggest that the actions of an over-zealous police force reflects on Morales’ worldview when earlier in the article you show it was subordinates of Morales who ordered and defended the actions of the police is confused, if not dangerous.

There is a huge amount of economic interest in Bolivia, as you correctly state, and to ignore the enormously powerful forces of corporatism and state-sponsored agitation (as has been rife in South America over the past 45 years) in favour of an attack on Morales principles is disingenuous to say the least. A common tactic in past regime changes has been to undermine the head of state through the buying out of lesser politicians, and creating a feeling of unrest on the street by the spreading of rumours, the control of the military and subsequent violence to suppress dissent, and other tactics more subtle yet just as effective. I, and others like me, suspect this is happening at this very moment.

Mainstream NGOs are, of course, blind to such activities as they will always pursue the populist agenda, i.e. that which supports the viewpoints expounded by the bulk of their supporters – after all, where would they get funding from if they were campaigning counter to the viewpoints of their funders? Of course the frontline prevention of unethical activities has to take place, but to report on this and ignore the background of supremely powerful influences bent on regime change (and how better to make it happen than to tar the regime with the brush of “inhumanity” – how ironic given the previous paragraph) is not acceptable. The real kicker here is that none of the mainstream NGOs have signed up to the ground breaking People’s Agreement of Cochabamba, or the Universal Declaration of the Rights of Mother Earth which Morales himself has pushed for since 2009. This is a telling sign, if not absolute evidence, of the mainstream bias of the media bodies and NGOs reporting on the current situation in Bolivia.

I would urge you to read the article at http://wrongkindofgreen.org/2011/09/30/who-really-leads-on-the-environment-bolivia-verses-the-movement-the-facts-speak-for-themselves/, and perhaps ask that your article be amended to reflect the wider background of corporate and state influence in South America.

Kind regards

Keith Farnish

(More information at http://wrongkindofgreen.org/2011/09/30/peak-hypocrisy-u-s-organizations-exploit-bolivia-crisis/)