The Unsuitablog

Here’s one for everyone who works for a company: that’ll be just about everyone who’s reading this, I guess (and, while possibly stating the obvious, the last year since leaving the corporate machine has been the best year of my life).

No doubt you will have heard about your company driving forwards with Corporate Social Responsibility, Environmental Policies, Green Certification and any other mixture of one or more “green” word along with a “serious” word to suggest how serious the company is. I want you to take a long, hard look at the policies that your company has produced, and see if you notice anything odd about them. Here’s my guess:

Not one of the policies will, in any way, try to undercut that company’s bottom line.

Ok, it seems pretty obvious that companies exist to make money — more than that, they exist to make a profit, and keep growing so that the shareholders or owners can get richer. In short, company “environmental” policies are not worth the paper they are written on, or the bytes they occupy, because the company is a business: it exists to consume resources at an ever increasing rate; whether those resources are coal, oil, fish, metal, land, trees, water, people…whatever the company uses to ensure its continued growth.

Here are a few examples:

ExxonMobil

It is our policy to conduct our business in a manner that is compatible with the balanced environmental and economic needs of the communities in which we operate. We are committed to continuous efforts to improve environmental performance throughout our operations worldwide.

(from http://www.exxonmobil.com/Corporate/community_ccr_envpolicy.aspx)

JP Morgan

This is a big policy, but you can get an idea from this…

Private equity investments

Our private equity divisions conduct an environmental review as part of their investment decision process for direct investments in companies in environmentally sensitive industries. The review process analyses our prospective portfolio companies’ compliance with applicable environmental laws, regulations and international norms. The environmental review process is an integral part of our private equity area’s thorough due diligence review of companies and their management.

Once an investment is made, through their membership on a portfolio company’s board of directors, our private equity divisions monitor their portfolio company’s operations with respect to environmental compliance issues.

(from http://www.jpmorgan.com/pages/jpmc/community/env/policy/risk)

EDF Energy

We think continual environmental improvement is as important as any other business objective. We’ve implemented ISO 14001 Environmental Management Systems in many of our power plants to help achieve this.

As we use coal and gas to produce electricity in this country, any changes we make will make a big difference to the UK’s carbon footprint. We know that millions depend on us to provide reliable, affordable energy. For this we need a diverse range of energy sources, including renewables and nuclear power. We also provide ways for our customers to play their part too. Using energy more efficiently is the surest way to reduce costs to our customers and to the planet.

(from http://www.edfenergy.com/about-us/energy-generation/environmental-policy/index.shtml)

And here’s a cracker, from Weyerhaeuser:

It is Weyerhaeuser’s core policy to be responsible stewards of the environment wherever we do business. We will practice sustainable forestry, set and meet goals to reduce pollution, conserve natural resources and energy, and continually improve our environmental performance.

All employees and leaders worldwide are accountable for managing and operating our businesses to:

– Comply with all applicable environmental laws.
– Follow company environmental standards.
– Meet other external requirements to which the company commits.

Business activities will be conducted to:

– Employ environmental management systems to achieve company expectations.
– Manage the environmental impacts of our business activities and products, including innovative and advanced technology solutions.
– Promote environmental laws, policies and regulations that are based on sound science and that incorporate incentive-based approaches to improve environmental performance.
– Adopt company standards to protect the environment.
– Manage forestlands for the sustainable production of wood while protecting water quality; fish and wildlife habitat; soil productivity; and cultural, historical and aesthetic values.
– Audit compliance with environmental laws, policies, regulations and company requirements.
– Resolve noncompliance conditions promptly, including curtailing operations when necessary to protect human health and the environment.
– Track and publicly report on our environmental performance.

(from http://www.weyerhaeuser.com/Sustainability/EnvironmentalPolicy)

What do you think? On the surface, they suggest the companies are committed to being good global stewards, but read again and it is clear that this is just business as usual:

– A company that commits to abide by environmental regulations is just saying that it doesn’t fancy breaking the law — even though it is the companies themselves that are responsible for shaping most of the laws through their lobbying work.

– A company that says they are “working towards” something can say this forever, and still look good.

– A company that talks about “sustainability” is actually referring to balancing economic and environmental requirements in their own terms. The only true definition of sustainability (leaving things in no worse a state than they were when you started) is not enshrined in any law or any company policy.

– A company that advises others on their environmental impact does not have to take responsibility for outcome of their advice: it is a way of passing the buck.

– A company that says that economic and environmental needs can be balanced is on suicide watch.

Feel free to add your own, and let me know what kinds of Policy Greenwashing your company is taking part in by contacting news@unsuitablog.com — so long as you ask then I won’t say where I got the information from.