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Archive for the 'Types Of Hypocrisy' Category

BT’s Stupid Little Phone Book Claim

Posted by keith on 15th March 2010

30,000 tonnes of phonebooks in the UK alone, and perhaps 100,000 tonnes more in the USA…every year! That’s an awful lot of paper; an awful lot of forest being ripped up; a huge amount of energy being used to pulp, print, distribute and (possibly) recycle the books. What a pointless waste, especially considering each of us probably use our regular phone book, what, once or twice a year?

Anyhow, this isn’t just a rant about phonebooks; it’s far more general than that – it’s about bullshit statements of “environmental” intent. I was looking through our phone book on the off-chance that it would tell me how to stop our phone number coming up on people’s displays – of course I couldn’t find any such useful information, given that it’s now virtually all adverts – and I stumbled across this statement on page 7 of our local edition, entitled “Environmental Policy”.

Here’s what it says:

As you would expect from BT, we strive to act in a responsible way at every stage in producing and distributing The Phone Book. This includes reviewing the type of paper and ink we use through to how the Book is printed and distributed.

The Phone Book is completely recyclable and can be used to produce more paper or shredded for use in animal bedding or loft insulation and much more. even the ink can be recycled to be used as dye for road surfaces!

I didn’t need to add my own explanation mark after that last stupid statement, they did it for me: as though they knew I would have the word “WHAT?” in my head, reading the absurd contradiction between being “green” and supplying dyes for road surfaces. And what about the classic “recyclable” claim? Yep, you know the one: it’s recyclable but we’re not going to tell you how much pristine forest was cut down to make it.

“Can be used”, “strive to act”, “reviewing” – BT love spewing out the weasel words so we think better of our beloved slab of paper. How apt, for such a weasely (apologies to proper weasels) company that they suggest using it for animal bedding. Is that before or after we use it to wipe our arses with?

Posted in Company Policies, Corporate Hypocrisy | 1 Comment »

RecycleBank Is Worse Than Doing Nothing

Posted by keith on 8th March 2010

We’re moving house soon, which means discovering untold secrets in the rarely visited corners of our current place of abode. After 16 years in the same place, much of that with an attitude that could possibly be described as “hoarder”, it’s no surprise that our domestic recycling bin is being kept filled up, as is our recently opened Sellers eBay account, the shelves of the local charity shops and the boot fair (I don’t know if these are unique to the UK) at which we will be selling off lots of stuff for little money next weekend.

The corollary to this is that we look back and wonder how on earth we accumulated so much stuff, quickly realising that merely recognising the problem is a step on from the typical “consumer” mindset. When this recognition turns into the understanding that we have a massive social problem, driven by the constant belief that to be a civilian you must contribute to economic growth, then you definitely start to diverge from the consumer highway. When you accept that this is the way civilisation is, and the only way to avoid being a destructive person is to reject the label “consumer” entirely, then you probably start to feel like a social pariah! “What do you mean you aren’t a consumer! What else is there to life?”

No surprise then, that in the early lead up to the UK General Election, the Conservatives made the pledge to encourage the collective citizen’s green blanket that is recycling by (wait for it) giving away shopping vouchers to the best recyclers!

Now don’t get me wrong, in some cases recycling is better than not recycling – but that’s where it ends. In order to be a “good recycler” you first have to have lots of stuff to recycle in the first place, meaning that you have to be a Good Consumer. That’s a lovely title, isn’t it?

Mike Webster of Waste Watch makes the point excellently:

“Although the scheme will encourage people to recycle more, it does not actually encourage them to produce less waste. You could even say that it is encouraging people to produce waste by paying them.”

Spot on, Mike, but that hasn’t stopped an entire industry growing up around the act of rewarding people for being good Recyclers / Consumers. Step up to the plate RecycleBank

We’re sure that any person can make changes in life to lessen their impact on the planet. That’s why we go to every kind of neighborhood and involve people from all walks of life: recycling is the one thing we can all do.

RecycleBank is here to change behaviors and attitudes – not as enforcers, but encouragers. Whether you are taking baby steps, learning the path to greater awareness, or are a bona fide tree hugger, we respect your shade of green.

We believe we can help by making recycling understandable, easy and rewarding. We’re proud that we have created a level playing field where everyone can feel free to participate; appreciated for what they do and have the opportunity to live more sustainable lives. We enthusiastically support all forms of forward progress.

Now isn’t that just lovely? But look at the last sentence: “We enthusiastically support all forms of forward progress.” What does “progress” mean in the industrial world? It means anything that creates economic growth, and that’s where RecycleBank excels; as demonstrated by their Recycle-Redeem-Reward process:

RecycleBank partners with cities and haulers to reward households for recycling. Households earn RecycleBank Points that can be used to shop at over 1,500 local and national businesses.

RecycleBank records the amount you recycle…

Redeem the points in your account…

Get Rewards at over 2400 retailers.

Among the retailers who clearly have a heart of green are:

Dunkin’ Donuts
Kraft
Kmart
Footlocker
Texas Roadhouse
Sears
Evian

I think you get the picture.

And the company’s efforts are sponsored by Coca Cola, that bastion of all things sustainable and long-term.

Back in the UK, RecycleBank are just starting to make inroads, which is where the Conservative policy comes in, because it was the Marks and Spencer vouchers mentioned in the article that links to the UK page and the potential for hundreds, if not thousands of businesses (and forget the “local business” flannel, this is about global economics) to all stick their finger in the recycling pie and pull out a juicy plum in the form of lots more good and sadly deluded consumers, all thinking they are doing something good for the planet.

It almost makes me want to cry.

Posted in Campaigns, Corporate Hypocrisy, Political Hypocrisy, Sponsorship | 2 Comments »

The Chagos Archipelago – Where “Conservation” Meets Colonialism

Posted by keith on 5th March 2010

No need for comment, straight repost with thanks to Fred.

Not Wanted : Indigenous People

How do you greenwash a large airforce base? A base that is responsible for bombing nearby countries, and which was built on an island you confiscated from residents who are now living in exile on the other side of the world?

Easy. You announce the creation of a giant nature reserve which will be off-limits to its former inhabitants. Not to the military, of course. That might create complications. But the people-free zone will cover the islands and oceans all around. Then, if you’re really clever, you get the world’s premier network of conservation scientists to endorse your plan.

That’s what happened last week.

The Foreign Office is currently “consulting” on the establishment of a marine protected area covering the Chagos archipelago, a large swathe of coral islands across the Indian Ocean that Britain neglected to hand back to the locals when it abandoned most of the rest of its empire east of Suez in the 1960s.

This is bad news for the Chagossians, who were removed from the islands by British naval vessels almost half a century ago, so that the US could establish a large air base on the largest of the islands, Diego Garcia. The Chagossians have always wanted to return, and two years ago they published detailed plans to go back to some of the more distant islands of the archipelago.

But successive British governments have said this can never be. Foreign secretary David Miliband appears intent on cementing this position by creating a protected area where Chagossians would not be allowed to live. Americans will be welcome, of course. The consultation document (pdf) notes coyly that “it may be necessary to consider the exclusion [from the protected area] of Diego Garcia and its territorial waters.”

Last week, the International Union for the Conservation of Nature (IUCN) endorsed the plan despite, as New Scientist magazine has revealed, angry dissent from its own legal advisers.

The conservation case for protecting the Chagos archipelago is undoubtedly strong. It is one of the most pristine coral reef systems in the world. Announcing his plan last November, Miliband said: “This is a remarkable opportunity for the UK to create one of the world’s largest marine protected areas and double the global coverage of the world’s oceans benefiting from full protection.”

More than 10,000 British greens have signed in support of the move to create “Britain’s [sic] Great Barrier Reef”. The campaign is backed by the Chagos Environment Network, a coalition that includes Kew Gardens, London Zoo, the RSPB, the Royal Society and the Marine Conservation Society.

The question is whether Britain has any legal or moral right to do this unilaterally.

What about the claims of the 4,000-plus Chagossian exiles – many of them live close to Gatwick airport in readiness for their return home? The glossy pamphlet (pdf) encouraging people to support the conservation plan is silent on their expulsion and desire to return.

Most international lawyers believe the expulsion was a breach of international law, and the exiles should be allowed to return forthwith. Robin Cook is the only British foreign secretary to have agreed with them. Under the conservation plan, the only way any of them could return would be as employees of the park.

What about the fact that Britain accepts that neighbouring Mauritius should have sovereignty over Chagos when the Brits and Americans no longer need it? Protests from the Mauritian government about the plan last week fell on deaf ears.

The Chagos Conservation Trust says: “Strong support for this initiative for conservation was expressed by both Chagossian leaders who spoke at [a] meeting on 9 April 2009 at The Royal Society. The creation of a protected area would clearly be without prejudice to the outcome of the pending legal case [in the European Court of Human Rights] in regard to Chagos Islanders and the arrangements for the protected area could be modified if necessary in the light of any change in circumstances.”

Indeed so. The law would have to be obeyed. But some environmental lawyers see the conservation plan as an attempt to greenwash the status quo.

There is a frightful row going on at the IUCN over the decision of its executive director Julia Marton-Lefevre last week to side with Britain over the creation of the marine protected area. Klaus Bosselmann, the chair of the IUCN’s ethics group, part of its Commission on Environmental Law, wrote that it “violates IUCN’s own commitments towards sustainability” because the plan would “invalidate… the right of the Chagos Islanders to return.”

Bosselmann, director of the New Zealand Centre for Environmental Law, told the Guardian that “concern for ecological integrity and human and indigenous rights have to be mutually reinforcing.” For IUCN to back the permanent exclusion of the Chagossians from the islands “is severely unethical and against everything the international conservation movement stands for.”

Marton-Lefevre denied this. She called for consultation with “all stakeholders”, including the Chagossians. And she said the IUCN’s position “in no way takes or endorses a position with regard to the sovereignty of the archipelago.”

At least we are talking about Chagos now. Back in 1994, when Britain published the first biodiversity action plan for its surviving specks of empire, it literally removed the zone, known as the British Indian Ocean Territory, from the map.

Now, rather than airbrushing out Chagos, the mandarins want to paint it green. Conservation seems to be the last hurrah of the British Empire.

(From http://www.guardian.co.uk/environment/2010/feb/18/chagos-nature-reserve-greenwash)

Posted in Government Policies, Political Hypocrisy | No Comments »

It’s Always Bloody Ozone

Posted by keith on 22nd February 2010

I don’t watch a lot of television – well, that’s probably no surprise – but if I am free on Sunday lunchtimes I do like to watch Countryfile on BBC One. There are all sorts of interesting items about all sorts of different things, and this week was no exception: focusing on Somerset, there were items about the use of willow, tree identification in Cheddar Gorge, and prehistoric tracks in peatlands. There was also a good, balanced item in the “John Craven Investigates” strand about generating your own energy – I particularly liked the woman with the ceramic stove who was just the right side of smug, knowing that at any time the power supply could give out!

This item starts at about 10′ 30″ on BBC iPlayer, by following the link:

http://www.bbc.co.uk/iplayer/episode/b00r3rzv/Countryfile_21_02_2010/ (Note: This will expire on February 27, 2010)

Early on, and you can see this at 11′ 30″, something I hear time and time again from both children and adults is said by a young girl in response to a question about why we should generate our own electricity:

“Because our ozone layer is slowly going, and we will be polluting it more if we don’t start thinking about it a bit more now.”

In all fairness she sounds pretty bright, so the only explanation for this gobbledigook is that she has been given this information by an ill-informed teacher who hasn’t learnt the subject properly. The school in question seems to have shoehorned the wind turbine into everything (“Today, children, we will be learning about ants by watching them climb up the pole of our lovely new wind turbine”), and it’s likely that every teacher, knowledgeable or not, has been told to talk about a number of environmental issues; in the process completely getting it wrong.

Do I have to say this? The ozone layer has nothing, in any meaningful sense, to do with climate change. Damage to the ozone layer is a related, but physically discrete topic from the effects of greenhouse gases on global temperatures. There are some chemicals that feature in both topics (CFCs and some of their global heating replacements), but I very much doubt the person teaching the poor girl – and thousands of teachers like him or her – is aware of this. They simply don’t know enough about the subject to teach it, so should not be doing so!

We will be moving to Scotland shortly, and one thing going for the school system is that you are not allowed to teach a subject in secondary school if you do not have a related degree-level qualification. This will not help primary children, but just a little knowledge in this case would go a long way. Next time, if you hear anyone talk about the ozone layer in relation to climate change or greenhouse gases, please put them right; then perhaps they will pass the information on themselves, and kill off once and for all that really annoying piece of misinformation.

Posted in Advice, Public Sector Hypocrisy | No Comments »

Crazy Green Claims Make PR Company Look Stupid

Posted by keith on 18th February 2010

It’s painful to watch this, but if you really want to see a giant green marketing Weeble take centre stage at a presentation by a racing team that, by its own admission, will “dabble in just about anything that has wheels”, then feel free. It gets really silly about 5 minutes in.

But first is the email exchange between myself and Megan Palmer who works for a PR company, promoting a product that – and it gets a bit complicated here – has a part to play in the thing that they actually mention, as opposed to the thing they don’t mention which is the product they are supposed to be promoting! You’ll see what I mean if you keep reading…

From: Megan Palmer
Sent: Friday, February 05, 2010 1:09 AM
To: Megan Palmer
Subject: FW: Rick Ware Racing Video Press Conference Tomorrow at 3pm EST To Announce Green Sponsor

Hi,

I wanted to introduce myself and invite you to participate in Rick Ware Racing’s Video Press Conference where they will announce our green client as their multi-year sponsor for NASCAR, right before Daytona 500 next week tomorrow during a live video press conference. I will be contacting you in the near future regarding this exciting green product.

The press conference is tomorrow at 3pm EST http://www.ustream.tv/channel/rick-ware-racing or follow them on twitter for more @rickwareracing

Hope you can tune in and I look forward to working with you soon!

Megan

Megan Palmer
Executive Account Manager
Public Relations & Events

megan@amgwagency.com

ph: 305.856.8004 x: 304
fax: 305.856.8650
bb pin: 30FDCD98

Follow me on Twitter: http://twitter.com/meganpalmeramg

900 SW 8th Street C-2
Miami, Fl 33130

From: “Keith Farnish”
Date: Fri, 5 Feb 2010 09:25:10 -0000
To: Megan Palme
Cc: Keith Farnish
Subject: Re: Rick Ware Racing Video Press Conference Tomorrow at 3pm EST To Announce Green Sponsor

WHAT! How can a “green” client be a sponsor of a motor racing team?!

Please respond as this is astonishing.

Keith

From: megan@amgwagency.com
Sent: Friday, February 05, 2010 11:28 AM
To: Keith Farnish
Subject: Re: Rick Ware Racing Video Press Conference Tomorrow at 3pm EST To Announce Green Sponsor

Good morning, maybe its better phrased as ‘eco friendly’. :) hope you can tune in.

Sent on the Now Network� from my Sprint® BlackBerry

On Fri, Feb 5, 2010 at 6:33 AM, Keith Farnish wrote:

That still doesn’t make sense, Megan. What part of motor racing is “eco friendly”?

Keith

From: Megan Palmer
Sent: Friday, February 05, 2010 11:54 AM
To: Keith Farnish
Subject: Re: Rick Ware Racing Video Press Conference Tomorrow at 3pm EST To Announce Green Sponsor

The product is “eco-friendly” but that’s only one component. It’s an automotive product, which is why they’re taking part in the motor racing sport. I can’t say too much more before the video conference. As I look further at your website maybe it’s not a fit for your type of “green” coverage. Sorry for wasting your time. :) Have a good weekend

My type of “green” coverage. As opposed to what? I assume Megan meant really gullible “green” coverage that dumbly reproduces anything that purports to be green in order to pack out its RSS feed.

[On a sidenote, one reason The Unsuitablog doesn’t have 10000 subscribers is precisely because it doesn’t dumbly reproduce every bit of cack sent to it in order to have 5 or 10 posts per day. I would like to think the people who read this actually care about the subject matter…]

So, much later on I watched a recorded version of the Rick Ware Press Conferenc because, for some strange reason, I didn’t feel like watching it live. It turns out that Megan’s client is (I assume) the makers of Fuel Doctor, the product represented by the Weeble. I popped over to their site and had a read.

Apparently, simply by plugging this little gizmo into the cigarette lighter port of a car, your mileage can improve by 25%. This is mightily impressive considering all it is is an electrical filter, much like the ones you can put between a power supply and an amplifier to (theoretically) improve the sound quality of a hi-fi. Which makes me rather concerned that hundreds of millions of people are driving around at any one time in highly complex pieces of machinery that are so badly made that a simple line filter can fundamentally alter the ability of an engine to process gasoline.

So it’s a good thing that it’s a complete load of bollocks.

The so-called “certified lab tests” show, in shattered English, between 0.055% and 0.5% fewer carbon dioxide emissions. Yes, this incredible “green” technology has the equivalent emissions improvements to cleaning a bit of dirt off the windscreen.

Now, I know the CO2 test is right, because it uses a standard piece of kit, used around the globe to a recognised level of accuracy. But in the test that produced 0.055% less carbon dioxide, the car used 16% less fuel! They have somehow contrived to create something that uses up to 25% less fuel, yet emits virtually the same amount of carbon dioxide. According to a link on their web site:

It should be noted that the majority of the Carbon (99%) coming out of an engine is in the form of CO2. This means that improvements in fuel economy result in reduced CO2 emissions.

How did they measure the fuel use? Well, nowhere does it actually say, except on one of the tests we see some rulers next to some measuring jugs containing alarmingly orange liquid. Anyway, as the man said, emissions should match fuel economy, and they don’t, so nothing on the Fuel Doctor site has any credence whatsoever.

And neither does sending out a press release claiming that something to do with a motor racing team is “green” :-)

Posted in Corporate Hypocrisy, Promotions, Techno Fixes | 2 Comments »

Logo Fun With Ford

Posted by keith on 15th February 2010

There is a story, and it is partly true, that the Ford Motor Company were responsible for the mass incursion of free market capitalism and the associated violent suppression of opposing voices, across South America in the 1960s and 1970s. Certainly the Chicago School of economic thought, led by Milton Friedman, were grateful for the funding provided to a number of their programs by Ford; but as with many of these things, it is not so much the isolated horrors that probing into the history of a great corporation will reveal, as the net effect of thousands of lesser actions, creating a toxic scum around the edge.

Most of these “lesser” actions are in the form of advertising and political funding, and right from the up, Henry Ford was no mug – understanding the importance of having both the public and the political system on his side. Personally I’m not that bothered who killed the electric car – it would have still needed something to run it; what is far more sinister is that such vast corporations can exist at all in a society that, apparently, allows people freedom of choice in how they live their lives.

Any way you like, to paraphrase Mr Ford, “So long as it’s our way.”

A mere trifle, but a perfect example of the corporate mind-meld, comes in the form of an email received a couple of days ago. I reproduce it in full, safe in the knowledge that my readers have the nous to see through the layer of greenwash:

Hello,

Going green is a tagline that everyone wants to be associated with. But Ford Motor Company is walking the walk.

A large part of all auto makers environmental credibility gets placed on how fuel efficient their cars and trucks are. But Ford is taking significant measures this year to spread their sustainability efforts beyond miles per gallon, and into operations and corporate practices.

Today ford announced their Dealer Sustainability Program, in partnership with the Rocky Mountain Institute, aimed at implementing cost-effective ways to improve the energy-efficiency of their facilities, resulting in a long-term reduction in individual dealership’s carbon footprint as well as overall operating costs.

This industry-leading effort kicks off today at the 2010 National Automobile Dealers Association Convention in Orlando.

Please see the full release below let us know if you have any questions or would like any additional information or a follow up briefing from Ford.

Thank you!

FORD ANNOUNCES DEALER SUSTAINABILITY PROGRAM

* Ford Motor Company is launching a voluntary sustainability initiative for Ford and Lincoln Mercury dealers to reduce their carbon footprint and improve the energy-efficiency of their dealerships

* Ford has partnered with Rocky Mountain Institute, a leading energy-efficiency organization to pilot new technologies and architectural design principles, at three dealerships in diverse climates

* The ‘Go Green’ dealer sustainability initiative is fully integrated into the company’s existing architecture to provide dealers with the ability to improve energy efficiency and lower operating costs

ORLANDO, Feb. 14, 2010 – Ford Motor Company’s commitment to contributing to a better world further expands today with the announcement of the ‘Go Green’ Dealership Sustainability Program. The program is being shared with the company’s U.S. Ford and Lincoln/Mercury dealers today at the 2010 National Automobile Dealers Association Convention.

The goal of the program is simple: Collaborate with dealers to implement cost-effective ways to improve the energy-efficiency of their facilities, resulting in a long-term reduction in individual dealership’s carbon footprint as well as overall operating costs. Participation in the ‘Go Green’ Dealership Sustainability Program is voluntary for dealers.

“In keeping with Ford’s commitment to the environment, this program is a great fit for our dealers because it provides a variety of energy-efficient improvement options regardless of the current age and design of the facility,” says Sue Cischke, group vice president, Sustainability, Environment and Safety Engineering. “This allows all dealers the opportunity to participate in improving the energy efficiency of their facility and gives them flexibility in making choices that are right for them and their dealership.”

Ford has partnered with Rocky Mountain Institute (RMI), an organization recognized as a leader in providing energy-efficiency solutions to businesses, communities and organizations around the world.

“We applaud Ford for their ongoing energy-efficiency efforts around the world,” said Amory B. Lovins, Co-Founder, Chairman and Chief Scientist, Rocky Mountain Institute. “This initiative will have a positive impact participating dealers decrease their consumption of energy. Implementing these cost-effective solutions will also improve dealer’s bottom line over the long-term.”

Getting Started

Dealers interested in participating in the ‘Go Green’ Dealership Sustainability Program will first receive a comprehensive energy assessment from sustainability experts at Ford. After the thorough assessment is completed, Ford and the dealer will collaborate on energy-saving options available and will tailor a program to meet the needs of the dealer. Solutions are wide-ranging and can be implemented for dealers with existing facilities as well as dealers who are constructing new facilities.

Dealers who participate in the program will be able to take advantage of several benefits, including guidance on available State and Federal tax credits and incentives, as well as access to technical expertise and resources to assist with selection of energy-efficient products and equipment.

Ford is finalizing details to initiate a pilot program with three dealers located in Florida, New York and Nevada.

“Through this initiative we are making available to dealers the same techniques, principles and expertise we use to reduce our energy use and contribute to a better world,” said Cischke.

___________________________________________
Eddie Fernandez I Ogilvy Public Relations Worldwide
T: 916.231.7733 / F: 916.418.1515
E: eddie.fernandez@ogilvypr.com
A: 1414 K Street, Ste 300, Sacramento, CA 95814

Hello, Eddie, did you forget to mention that Ford exists to sell cars and trucks that burn fossil fuels. Never mind, perhaps you would like to use the logo at the top in your next press release. It would be a lot more honest.

Posted in Campaigns, Corporate Hypocrisy, Subvertising | 1 Comment »

Tesco Goes “Green” – Continues To Sell Crap To The Masses

Posted by keith on 3rd February 2010

This is classic greenwash. Vintage greenwash, in fact.

Tesco, the British supermarket giant headed by Sir Terry Leahy (knighted for services to corporate power), has announced that one of their 2,360 stores is to become carbon neutral. I assume, obviously, that this carbon neutrality includes the things they sell in the store, rather than just the operational carbon, otherwise you could be excused for thinking that – heaven forbid – this is a PR stunt.

The story is taken up by Julia Finch in The Guardian, who opens with a cracking statistic…

Supermarket group Tesco, which pumps out some four million tonnes of carbon a year, today opened its first zero carbon store as part of its bid to be a carbon ­neutral company by 2050.

The shop, in Ramsey, Cambridgeshire, is timber-framed rather than steel, and uses skylights and sun pipes to cut lighting costs. It also has a combined heat and power plant powered by renewable bio-fuels, exporting extra electricity back to the national grid. In addition the refrigerators – one of the biggest blackspots for food retailers trumpeting their green credentials – have doors to save energy and harmful HFC refrigerant gases have been replaced.

Tesco chief executive Sir Terry Leahy said: “It shows that you can dramatically alter how much carbon you use and life can go on”.

The new store, he said, “cost 30% more to build, but it uses 50% less energy, and with oil at $70 a barrel it is a business case in itself”.

To coincide with the Ramsey opening, the supermarket chain said it intended to spend more than £100m with green technology companies, although Leahy was unsure of the level of supermarket’s current spend on this.

Tesco has been at the forefront of the grocers’ race to be green. The UK’s biggest supermarket has provided £25m of funding for the University of Manchester to set up a sustainable consumption institute, and has a 10-point community plan, with pledges to increase local sourcing and to consult local communities in an attempt to be viewed as a good neighbour.

Apart from the obvious dissonance between Tesco’s 2,360 stores that rip the heart out of communities wherever they are located – and, believe me, they are not located in order to develop a harmonic relationship with any community – there is the small matter of what Tesco sells.

In 2009, Tesco had a turnover – essentially a measure of how much stuff they sell – of £59.4 billion, an increase of 15.1% on the previous year. Of that vast amount, £41.5 billion is from UK sales, with the remaining £18 billion accounted for by supermarkets in Thailand (614 stores), China (50 “hypermarkets”), Ireland (117), South Korea (280), Japan (137), Turkey (100), Poland (313) and the USA (113).

As the “green” store is in the UK, we should focus on Tesco’s activities there: so we see £28.5 billion coming from food retailing – what is considered the Core Business – and the bulk of the remainder from non-food retail (clothes, electrical goods, homeware etc).

If you live in the UK, I want you to go into a Tesco store and pick ten items at random, both food and non-food, then try and find out where the items were manufactured, grown or otherwise produced. You’re going to have an interesting time with food because, like most food in supermarkets, the items contain a huge variety of different ingredients emanating from all across the globe: simplicity is not in the nature of mass food retailing. Fruit, vegetables and other single-source items will invariable be a mix of local (ish) and from much further away; but you can be assured that even “local” items will have been moved from one end of the country to the other a couple of times for warehousing and distribution before reaching the store.

Non-food items are made, basically, in China.

Tesco’s Carbon Disclosure (via http://www.cdproject.net) is interesting, to say the least, and it’s well worth repeating here:

8.1. Please indicate the category that describes the company, entities, or group for which Scope 1 and Scope 2 GHG emissions are reported.

Companies over which operational control is exercised.

8.2. Please state whether any parts of your business or sources of GHG emissions are excluded from your reporting boundary.

Production of goods, supplier transport, international freight, asset sites, waste recycling and disposal, employee commuting, customer transport, consumption and disposal of goods.

So while they are honest about their “direct” emissions, they completely ignore the thing that accounts for the bulk of Tesco’s emissions: the production and transportation of the things they sell.

The aforementioned four million tonnes of carbon dioxide is, large as it seems, only the tip of Terry’s toxic iceberg.

Why should this be a problem, given that the companies that make and transport the stuff should be disclosing and accounting for their emissions? Because Tesco is a huge company, and for the most part, if they did not exist to sell people overprocessed, long-haul, extraneous and unnecessary things that people would not buy were they not marketed by Tesco’s gigantic marketing machine, the emissions simply would not be produced. But, hey! They have a carbon neutral store, so that’s ok, isn’t it?

Tesco: every lie helps.

Posted in Company Policies, Corporate Hypocrisy, Offsetting, Promotions | No Comments »

The 6 Most Half Assed Attempts at Corporate Green Washing

Posted by keith on 1st February 2010

Just been sent a link to this cracking semi-serious article on Cracked.com by David at The Good Human. While I would probably balk at being called an insufferable prick (but I suppose it’s better than being called a Terrorist – see all these links) I go along with everything else here. Pity they don’t bother filtering out their comments…

For a person, “going green” is as simple as recycling more, wasting less and always, always, always behaving like an insufferable prick in social situations. But for a corporation, “going green” can be a much harder task that costs million of dollars, thousands of hours of manpower and often painful company-wide cutbacks.

Or, they can opt to do jack shit and just spend all of their money and effort convincing the public otherwise. This is what is referred to as “greenwashing,” and it works like this:

#6. Who Needs Water When You Have Coca-Cola?

Listen: India is a beautiful, ancient place with a rich and storied culture and we don’t mean to knock it, but it’s pretty damned overcrowded. They’re practically breathing other people right now, and as a result their resources are stretched taut. Water actually still means life over there–as opposed to the Western world where it’s just something that needs to be enhanced with electrolytes or thrown on the t-shirts of girls who hate their fathers.

So when Coca-Cola came to India and started sucking up thousands of gallons of the nation’s precious life-sustaining water each day to make their bottled acid-baths, it kind of rubbed a few (billion) people the wrong way. So to balance out this horrible misappropriation of resources, Coke tried to prove they were environmentally conscious by setting up a donation scheme to help save polar bears… which, of course, aren’t native to India.

Then at a San Francisco business conference, Coke also pledged to go water neutral. Well, actually they said they “aspire to put back” what they “take out.” Aspire. You can aspire to anything; take a poll of a first grade classroom and you’ll get 18 kids aspiring to be astronauts, four aspiring to be policemen, two aspiring to be president and one special child aspiring to be a motorcycle.

Wait, it gets better! Part of the their plan is that if they take all of the water out of one village’s wells, they can become “neutral” by putting the water back… into a different village. You know, like how instead of paying back your loan to your bank, they’ll allow you to just give the money to some random person instead. As long as you’re paying somebody, right?

[Five more of these hideous greenwashes here]

Posted in Corporate Hypocrisy, Exposure, Subvertising | 2 Comments »

Alex and Ani Can’t Resist The Lure Of Disaster Capitalism

Posted by keith on 28th January 2010

Disaster Capitalism is the name given to the process by which natural or purposefully contrived human disasters are exploited in order to impose a free-market system upon a population. The most extreme examples are those that have been contrived: these include the 1954 military coup in Guatamala, orchestrated by the CIA at the behest of the United Fruit Company (now Chiquita) to open up markets to the industrial West, and the afternath of the first (in Kuwait) and second (in Iraq) Gulf Wars, specifically to benefit US oil and construction companies. Natural disasters – and even that term is being questioned in relation to the Haiti earthquake of 2010 – have tended to result in a more subtle, but nonetheless significant change in conditions, such as the period following the Indian Ocean Tsunami in which the restoration and expansion of the tourist industry in Thailand seemed to be more important than the rebuilding of peoples’ lives!

I have been watching the developments in Haiti with an overriding sense of distrust, recording some of the more disturbing ones in a blog called Haiti Watch. The imposition of military rule seems to be inevitable, followed by free trade agreements and the installation of a US-friendly President. But it is not just the big guns (pun intended) that are taking advantage of the chaotic situation that, let’s not be coy here, has already left at least 200,000 people dead, hundreds of thousands more injured, and millions of people homeless. Wherever there is a market there shall be an opportunist; that’s how capitalism works, and I have seen a perfect example of this in a press release I received today from a fashion chain that, up to now, I had never heard of:

Contact: Megan Benson
megan@alexandani.com
212-385-1075

ALEX AND ANI SUPPORTS THE VICTIMS OF THE HAITI EARTHQUAKE
WITH LIMITED EDITION CORNELIAN EXPANDABLE WIRE BRACELET
-All Proceeds to benefit Doctors without Borders-

(New York, NY – January 2010) – In an effort to lend support to the victims of the Haiti earthquake, Alex and Ani, designer of couture and contemporary jewelry, has created the “Cornelian Bracelet” featuring its patented, expandable wire bangle™ with 100% of proceeds donated to Doctors without Borders.

The Alex and Ani Signature Expandable bracelet is an innovative wire bangle bracelet that adjusts and expands for a customized fit on any wrist. This exclusive piece features Russian or yellow gold finish plated over a brass etched wire and is adorned with a Cornelian stone. Wear Cornelian to increase energy, self motivate and take action. This stone is also a symbol of protection and peace.

This limited edition bracelet is available at www.alexandani.com and retails for $18 USD. Buy one for a friend, loved one, or yourself.

Alex and Ani was created by Carolyn Rafaelian. The line, which is made in the USA from recycled materials, is named after her two daughters. Their collections are sold at fine retailers such as Henri Bendel, Scoop, and e-commerce sites such as Shopbop and Saks.com. Alex and Ani’s pieces have been featured in publications such as Vogue, Lucky, In Style, Marie Claire and Glamour.

“Alex and Ani…Where Glamour and Consciousness Co-Exist.”

So, let’s get this right – rather than just donate a portion of their profits, or quietly stock a special item in their stores, they instead choose to send a press release out to everyone on their huge mailing list to show exactly how wonderful and full of conscience Alex and Ani is?

The correct term for this is “Opportunistic Marketing”; in the case of Alex and Ali, the “opportunity” is the death of 200,000 people so they can tell the world about their high couture range of jewelry.

If this is what “conscience” means then I need a new dictionary.

Disaster Capitalism is alive and well, and coming to a country near you.

Posted in Corporate Hypocrisy, Human Rights | No Comments »

Potential Murderers Of Amazonian Tribe Win Survival International Greenwashing Award

Posted by keith on 21st January 2010

Impinging upon an uncontacted tribe is, by any stretch of the imagination, culturally the most destructive thing it is possible to do: the tribe not only lose their landbase – the source of everything they need to live – but they become subject to foreign diseases to which they have no immunity, and their cultural identity becomes diluted, almost certain to be swallowed up by industrial civilization’s “growth at any cost” mentality. In short, if civilization impinges upon an uncontacted tribe, the tribe dies.

Survival International never let up in their efforts to prevent this kind of thing happening. Their “Greenwashing Award” may be symbolic, but it is a vital way to publicise the awful things that corporations and governments do in order to make money; just money, as though it is more important than life…

A Brazilian company bulldozing an uncontacted tribe’s land in Paraguay has won Survival’s ‘Greenwashing Award 2010’.

The company, Yaguarete Porá S.A., has won the award for ‘dressing up the wholesale destruction of a huge area of the Indians’ forest as a noble gesture for conservation’, says Survival’s director Stephen Corry.

Yaguarete owns 78,549 hectares of forest that is part of the Ayoreo-Totobiegosode tribe’s ancestral territory. After satellite photos were published around the world revealing that it has destroyed thousands of hectares of the tribe’s forest, the company issued a press release announcing it intends to create a ‘nature reserve’ on its land.

But plans submitted by Yaguarete to Paraguay’s Environment Ministry reveal that the amount of ‘continuous forest’ in the reserve will be just 16,784 hectares out of the 78,549 hectares total, and the company in fact plans to convert around two thirds of the land to cattle ranching.

Some of the Totobiegosode have already been contacted and vehemently condemned the plans for the ‘reserve’, pointing out that it violates their rights under both Paraguayan and international law. The contacted Totobiegosode have been claiming legal title to this land since 1993, but most of it is still in private hands.

The Totobiegosode are the only uncontacted Indians in the world having their territory destroyed for beef production.

Survival director, Stephen Corry, said today, ‘This is textbook ‘greenwashing’: bulldoze the forest and then ‘preserve’ a bit of it for PR purposes. The public won’t fall for it. Yaguarete should stop playing games and pull out of the Totobiegosode’s territory once and for all.’

Survival’s Greenwashing Award is presented to Yaguarete Porá S.A. for dressing up the wholesale destruction of a huge area of the Ayoreo-Totobiegosode’s forest as a noble gesture for conservation.

The following video shows what is likely to happen to the Totobiegosode people, using the terrible example of the Akuntsu:

Posted in Company Policies, Corporate Hypocrisy, Human Rights, Offsetting | No Comments »