It hurts me to write this as I have been a member of the Woodland Trust for many years. They don’t just buy and protect native woodland in the UK and sensitively plant up large areas of former farm or grazing land, but they are also at the forefront of research into the effects of climate change on woodland — the study known as phenology.

Yes, they have taken the corporate shilling a few times, particularly around Christmas when they involve companies like Tesco and WHSmith in collecting cards for recycling, but in the main they have been — as Austin Powers would say — sound as a pound.

Until I got this through the post:

Obviously it was time to call them up…

…ok, to give them their due, unlike WWF there was no rush to grab the money — the Woodland Trust are clearly being a bit careful, and the list of corporate partners doesn’t read like a Who’s Who of corporate villains; but it is still not a great list.

Barclays are one of the largest banks in the world, who purport to comply to the already weak Equator Principles, yet still have a record of past and present bad lending, causing massive environmental damage.

WHSmith missed chance after chance over the last decade to improve their environmental reputation, for instance failing to stock any recycled materials — I have personal experience of how stubborn they can be.

Parcel Force have moved their local delivery network into a set of major hubs in order to save money, leading to a massive rise in road travel miles. They have all but abandoned their rail-based distribution system in favour of lorries.

Timotei, or rather Unilever, are one of the largest food and toiletry manufacturing corporations in the world. They have a catalogue of bad practices hanging over their heads, not least being a major user of palm oil, (thought you might spot that one, Woodland Trust) and the production of one of the most blatantly racist products on Earth; Fair and Lovely.

Here’s a loud and clear message to all you “environmental” NGOs who are thinking of taking on corporate sponsorship: in the first place, don’t! Corporations exist to make money above anything else, so the net effect of taking the corporate shilling is a net reduction in environmental and social conditions. Secondly, don’t give them a free greenwashing ticket — you are trying to do good, they are not. Finally, it will come back and bit you, so think very carefully before you take money from anyone or anything — you could find yourself on The Unsuitablog, and who knows where after that.

Just be careful.

So, as I suspected all along; according to an article in todays Independent, the public don’t support “green” taxes.

More than seven in 10 voters insist that they would not be willing to pay higher taxes in order to fund projects to combat climate change, according to a new poll.  

Wow! What a revelation: people don’t want to pay money to save the planet. For some bizarre reason the mainstream environmental movement still think that money and the planet mix, and that if they can only persuade governemnts to impose taxes to change behaviour then everything will get better. For instance:

It’s tax time - time to fight global warming and save yourself some green at the same time.

Federal, state, and local governments offer a range of tax incentives, grants, and loans that will help you save energy, fight global warming, reduce your energy bills, and let you keep more green in your wallet after Tax Day comes around.

That’s our old friends The Sierra Club, talking up the “green dollar”.

Increasing taxes on fossil fuels is an essential weapon in the Government’s armoury for tackling climate change. And if Alistair Darling used these extra taxes to cut those on people and jobs, it would be extremely popular too. It’s time the Treasury played its full part in delivering a low-carbon economy.

Friends of the Earth this time.

It’s a funny subject, because governments are loathe to impose punative taxation on environmentally damaging activities — well, that would mean taxing everything, really — which would seem to suggest that “green” taxes are actually a good thing for the environment. Sure, a 100% increase in fuel duty might make people think twice about buying fuel, but it would also be a guaranteed vote loser. In an age of apparent environmental awareness, why should that be?

The simple fact is that the whole of civilization is geared towards making money.

Who wouldn’t complain if someone tried to take it away from you — for environmental reasons or not. The environmental mainstream are terminally stuck in a mindset that says it is possible to make things better by working within the system — imposing “green” taxes, making business “greener”, buying “green” products — the very system that is nothing without economic growth.

Fools!

Back to the Independent article:

The results of the poll by Opinium, a leading research company, indicate that maintaining popular support for green policies may be a difficult act to pull off, and attempts in the future to curb car use and publicly fund investment in renewable resources will prove deeply unpopular.

That’s not news — that’s just the way things are in this consumption culture.

I sometimes get the feeling I’m shooting fish in a barrel, writing this blog — not that I would ever shoot a fish — with the targets getting easier and easier to pick off. This is never so true as with the “environmental” charities that huddle up, all cosily, with business in the vain attempt to get them to play nicely.

They really don’t get it — business doesn’t want to “play nicely”, business wants to do business, and will not do business if it doesn’t make a profit. In order to make a profit the business must get more more out of a process than it puts in; and if you are a manufacturer or a producer of raw materials then that extra either comes from cheap labour or the extraction of something you didn’t have before — like oil or timber. If you are a retailer or an investment bank, the profit you gain is dependent on selling something for a greater value than you bought it — you are dependent on the manufacturer or producer of raw materials having something you can resell at a profit, so they must reduce their costs as much as possible. In order for these costs to be reduced they must cut corners, so they treat workers badly; pollute the land, water and atmosphere; use their commercial muscle to ensure they don’t have legislation to comply with…and so on. If you are an advertiser or PR company, your job is to make all these companies look good.

In short, business is unsustainable, at all levels.

If you are the Nature Conservancy, one of the largest and most respected environmental charities in the world, then it would make sense not to work with profit making businesses, especially not the most damaging of them…you know, companies like Alcoa, BP and Cargill — really, really bad companies.

Actually, if you are the Nature Conservancy, you say the following:

The Nature Conservancy works with the business community to find common ground between conservation and industry. We accept their financial and land donations, engage in cause-related marketing, foster direct conservation action, and participate in event sponsorship.

As you can see, they really think there is common ground between business and conservation, and will happily provide branding for any company that pretends they are doing good things. They are good enough to provide a list of these companies — here are some really nasty ones:

Alcoa — massive polluter and consumer of energy
American Electric Power – coal burning (73%) electricity producer
Bank of America — will invest in anything, regardless of impact
BP – oil giant and greenwasher supreme
Cargill – food giant, GMO user on massive scale
Caterpillar – provides military equipment to repressive regimes

And many more, including Monsanto, Proctor & Gamble and Georgia-Pacific. All of the nasty companies The Nature Conservancy have partnered with continue to be nasty — but look great, because of their links with TNC.

In fact the history of the Nature Conservancy shows that they were only able to grow as they did in the 1960s because of a cash injection from Ford Motors, which allowed them to employ an IBM executive as their first President. Now please humour me and read this web page about their cosy relationship with General Motors, and tell me if I am being paranoid:

http://www.nature.org/joinanddonate/corporatepartnerships/partnership/generalmotors.html

I think I need to lie down…

I was having a bit of a browse yesterday looking for useful environmental groups that might help out with a project I am doing and stumbled across the World Environmental Organization. They don’t do things by halves, these guys, clearly the domain name www.world.org didn’t come cheap, and to proudly proclaim yourself as the World Environmental Organization, i.e. an organization that represents the environment of the world, must mean you have a truly global presence.

WEO don’t exactly say a lot about themselves: they seem to have just the one office, which is in Washington DC, and a board of directors that includes Jeff Gold as Chair. Jeff made lots of money from selling internet domains, particularly go.com and q.com, and he currently holds solar.org which is “A project of the World Environmental Organization”, and is also a showcase for GE Energy products. Now I don’t need to tell you what GE have done for the planet, I’ll let Corporate Watch do it for me. I wouldn’t let GE, or any of the other energy behemoths anywhere near my work.

What really pisses me off, though, is the list of sponsors which WEO shows on its site:

Like WWF, which I featured a while back, it seems that for a small stipend, and despite any history that company may have, they can be associated with an “environmental” organization (the World Environmental Organization, no less) and thus an extra layer of slippery green oil can be applied to their filthy, polluting bodies for the cost of a big corporate lunch.

And if having a list of highly dubious sponsors wasn’t enough, WEO (or rather, Jeff Gold) has gone on to trademark everything on the site: the logo, the domain and even the name; despite World Environmental Organization being a widely discussed global concept that could potentially be vital for overseeing the activities of the greenwashers that blight this planet.

As it is, WEO is a small, very worthy, East Coast USA based setup that really should learn to be a little more modest, and careful with the people it decides to do business with.

Disturbing, but not at all surprising, considering what I have been uncovering in the last few months…yes Earth Day 2008 is nearly upon us and right on time the “green” groups and “green” campaigners are cashing in on the potential bonanza. Proof, if proof be needed, that it’s money and not good intentions that runs the industrial world.

Take a look at this, from the Earth Day Canada web site:

Earth Day Canada Hats.

Bucket hats in natural colour, 100% cotton garment-washed, embroidered with the Earth Day Canada logo. Also available in natural with navy trim.

Baseball hats in natural or navy colour. One size fits all. Embroidered with the Earth Day Canada logo.

1 - 11 hats   $15.50 ea
12 - 24 hats $14.25 ea
25+ hats      $12.95 ea

Obviously they are organic, Fair Trade, and all that — no? They also sell a lovely Garden Tote Bag, a steal at $36, or if you can’t afford that then just show your support by buying a gold plated (where did this gold come from?) lapel pin for only $4.

You can have lots of fun looking around for more examples like this, some from charities and some from blatantly commercial companies, although I’m having more and more difficulty telling them apart lately.

One thing that particularly bugged me was an e-mail from a publisher pushing a book who wrote:

From: <giwilks@aol.com>
To: <keith@xxxx.com>
Sent: Wednesday, April 02, 2008 5:43 PM
Subject: This Earth Day go green while saving the green

Green is in and protecting the environment and its natural resources has become a universal effort.  For many consumers, “going green” will not only help save Mother Earth it will help save money, too.  Greg Karp, author of Living Rich by Spending Smart: How to Get More of What You Really Want (ISBN: 978-0-13-235009-9, $17.99, February 2008) and a syndicated personal finance columnist, offers tips for consumers that will help protect the green spaces and the green in their wallets.

Well, way to go, Greg Karp; give your promoter a big pat on the back for green exploitation at its worst. I responded, of course:

This is so superficial. I don’t need to spend $18 to get a pile of money-making, pseudo-green tips: I could give you a thousand of these tips and still be no closer to a better way of life. We are not consumers, we are people: modern society has given us labels and all the time we accept those labels we are prisoners of that culture.

Strangely, I didn’t get a response. If you want to do something this Earth Day, then go ahead — but make sure it doesn’t involve screwing money out of people, otherwise you stand a good chance of being called a hypocrite.
 

(STOP PRESS: I’ve just received a kind invitation to advertise an Earth Day event taking place at Universal Studios, that well known bastion of green thinking mind-melding media behemoth. I have a funny feeling I will getting a lot more of these self-promoting bandwagon messages over the next 2 weeks.)

“…said representatives of the campaign group, Plane Stupid.” The words fell out of the mouth of Jeremy Paxman, the UK’s most acerbic newsreader, like a river of foul-tasting spittle. I know how he feels.

With aircraft emissions rising exponentially, promising to undo any carbon reduction measures that governments put in place because they fawn in the face of business might and the “right” of people in the industrial West to fly, you would think that a key enemy of the environmental movement would be the entire flying culture. But we see Sierra Club sending their supporters around the world by plane, government ministers and their advisers flying by their thousands to “environmental” conferences, and (I have it on good authority) leaders of mainstream environmental organisations taking holidays across the world by jet because…well, I can’t think of an acceptable excuse - can you?

Then we have Plane Stupid: the brainchild of a number Climate Camp protestors along with Greenpeace staffers, who have been in the press recently for unfurling a couple of banners on top of the Houses of Parliament, and who are now organising a “flash mob” for the grand opening of Heathrow Terminal 5 (see above, sort of ).

“Be at T5 International Arrivals at 11am to put on (or strip to reveal) your brightly coloured ‘STOP AIRPORT EXPANSION’ t-shirt: a visible presence of public opposition to the madness of airport expansion. Wander round, have a coffee, leave when you like.” (from http://t5flashmob.files.wordpress.com/2008/02/flashmobflyer2.pdf)

You may well ask me: “What’s wrong with that?” Nothing, actually, if there was any chance of any of this activity making any difference whatsoever. As I have written on The Earth Blog:

“It becomes increasingly clear – the more you look at them - that most of the campaigns fought by large environmental groups not only sit squarely in the comfort zone of that group’s supporters and leaders, but also conveniently sit in the comfort zones of the very companies and governments the campaigns are targeted at.”

Where, in any of Plane Stupid’s materials, in anything they say in the media (after all, media attention is what they crave) is a direct call for the public to stop flying NOW because if they don’t stop then the airports will keep expanding, the planes will keep flying and the Earth will keep heating? Where is the advice to keep on at your friends and relatives to stop their senseless airbound journeys? Why are the media who promote air travel not being attacked for being tools of industry?

I’ll tell you why.

It’s because organisations like Plane Stupid / Greenpeace, Friends Of The Earth, Sierra Club, WWF are scared of alienating their audience, their friends in the media and, most of all, their own people who still can’t bear to admit that they are as much a part of the machine as big business. I know people who have been sacked from and ostracised by these organisations for daring to suggest that protests, petitions, banners and marches don’t work. They don’t, and neither do Flash Mobs.

And the sad thing is, the organisations know it - but still won’t admit that they have wasted decades trying to do things the nice way.

The Unsuitablog having a go at Greenpeace? That can’t be right, can it?

Yes it can. Since its formation in 1971, Greenpeace have been right at the heart of the modern environmental campaigning movement: amongst their many victories have been putting the protection of whales on a global footing…

Well, that’s all I can think of. I admit to having considerable empathy with the fearless anti-logging campaigners in South America, and the work of some of their more underground activists who rarely get much credit in the PR-ridden world that has become “Nu-Green Campaigning”, but I have more than a little antagonism for the people running the campaigns in the rich countries which contain most of Greenpeace’s member base.

The list of crimes is too many to go into detail here: needless to say, numerous battles have been lost due to their recent practice of kow-towing to the consumer culture. In a nutshell, there is no-one in a position of power at Greenpeace who is prepared to say, “This civilisation sucks, we should be bringing it down.” Let’s face it - the world is run by wealthy individuals in government and especially in business who are driving us down the road to self-annihilation.

What do Greenpeace do in the UK? Spend most of their time pushing for people to have solar panels and wind-turbines in their towns. Everything will be fine if we just take our energy from renewables, and ignore those nasty people who keep selling us stuff; brainwashing us into thinking this is the life; making laws to control us according to the wishes of corporations; pretending they can be trusted to save the planet when they just want to squeeze every last drop of resource out of it.

Here’s the spiel from the UK web site:

“EfficienCity is a virtual town, but pioneering, real world communities around the UK are using similar systems. As a result, they’re enjoying lower greenhouse gas emissions, a more secure energy supply, cheaper electricity and heating bills and a whole new attitude towards energy.”

“While our government promotes the fallacy that we need coal and nuclear to keep the lights on, innovative councils, businesses and individuals are taking the leap into a cleaner, greener future with decentralised energy.”

Cheaper electricity! Innovative councils and businesses! Talk about being in hock to the market economy. For goodness sake, Greenpeace, do you really not have a clue why this planet is being killed?

Helping the financial, social and physical wellbeing of older people in the UK is something that Help The Aged do pretty well. Some could accuse them of being a little blinkered in the way they work, but most charities are like that - they choose a campaign and that’s what they focus on.

Strange then that I should receive an e-mail announcing a prize draw:

Win a brand new Nokia mobile phone
 
Do you have an unwanted mobile phone sitting at home? Recycle your old phone with us during January and February and you can enter a free draw to win a brand new Nokia fashion phone.

Recycle your old phone now

I didn’t know Help The Aged had a recycling campaign on, but it appears they do. Actually the recycling seems to be an afterthought: the reason they are encouraging it is to raise funds, not reduce the amount of toxins going into the waste stream. It would have been nice to mention that, but they then go on to tell you how much more you could help if your donation was bigger.

The real winner for me, though, was the promise of a New Nokia Fashion Phone for the winner of the “recycling” prize. Recycle and then win something new. Is that how it works then? Recycling as a way of clearing things out so you can buy something else. It does seem to be.

Yet again Friends Of The Earth are asking their members (I don’t know why they keep sending me these, I’m not a member) to carry out world-changing actions on their behalf. I say this with a hint of sarcasm, because both you and I know that Friends Of The Earth have not achieved anything significant in their history and, in fact, may well have slowed down the pace of environmental action. It is well known that wherever there are established “environmental” organisations, individuals tend to delegate responsibility for action to these organisations. They give money, they write letters, they sign petitions - and they assume that the organisation will get the job done. This places a lot of pressure on the organisation to make the changes happen, but then again, why purport to be a membership organisation if you aren’t prepared to act for your members.

Unions call for strikes because they know that withdrawing labour is an effective means of forcing change. When was the last time Friends Of The Earth orchestrated a mass withdrawal of cooperation from their members: refusing to pay electricity bills unless the electric companies switched to all renewables (one of their big campaigns) would be a start, yet you will never see this happen because it may upset the status quo.

To show you what FoE mean by “action”, here is part of the e-mail I received this morning:

“What is your MPs new year’s resolution?…Let’s make sure it’s taking action on climate change.”

“After massive progress, 2008 is the year the Climate Change Bill becomes law. We’ve come a long way but we still need to ensure MPs will vote for the changes we need to make it tough enough.”

“Whether or not you’ve already contacted your MP, there’s a new and urgent action we’d like you to take. Please email your MP - to ask them to sign a new parliamentary petition demonstrating their commitment to a strong Bill.”

Let’s break this down.

1) “Taking action on climate change”. What is this action exactly? I have a quote from Tony Juniper saying that a 30% reductions in carbon emissions is sufficient to halt climate change. Whether this is by 2050, 2030 or even 2020, it is totally inadequate, so even if FoE achieve their aims, climate change will continue.

2) “After massive progress”. What progress? Greenhouse gas emissions are up, and still climbing, even in the UK where this campaign is based. Claiming progress requires tangible evidence - unless you can demonstrate that your actions have altered the level of emissions, or whatever you want to achieve, then you cannot claim you have made progress.

3) “Sign a new parliamentary petition”. Oh great! Another petition. Another hopeful document that will go the same way as all the rest. Don’t they get it? Symbolic actions change nothing - they make things worse by keeping up the pretence that something is happening when nothing really is.

Please, don’t trust your future to Friends Of The Earth, or any other symbolic organisation. Make the changes yourself : try these for a start.

So much for the Brits, WWF-USA takes the idea of corporate love-ins to a whole new level. Go to the link yourself.

GASP at the polluters who want to look green.

SWOON at the food companies who sweep things under the carpet.

Be in SHOCK AND AWE at the financiers who run the world, and pretend to save it. On the WWF corporate partners web page lies a catalogue of the biggest names in greenwash.

Let’s look…

CARGILL : The largest grain producer and exporter on Earth. Genetically modified crops…check! Deforestation…check! Large scale agribusiness…check!

COCA-COLA : Enemy of poor rural Indians and extractor of millions of gallons of much needed water every day.

ALCOA : Aluminium giant. Producer of millions of tonnes of carbon dioxide every year, and polluter of lakes and rivers throughout the world.

TOYOTA and NISSAN NORTH AMERICA : Purveyor of SUVs and 4×4s to the masses. Get ‘em while they’re belching!

TATE AND LYLE : Destroyer of native habitats worldwide. They “own” around a quarter of Mauritius.

WALT DISNEY COMPANY : Brainwashing masters. Lose your childhood to a corporate myth.

And they were just the easy ones that I didn’t have to research. If WWF are really so outrageously dumb to think that any of these companies deserves to look good and, in effect, wipe out all memory of their terrible activities, then they can go ahead, but DON’T DARE THEY SAY THEY ARE AN ENVIRONMENTAL ORGANIZATION!