The following groups say the danger of human-caused climate change is a … FACT:

U.S. Agency for International Development
United States Department of Agriculture
National Oceanic & Atmospheric Administration
National Institute of Standards and Technology
United States Department of Defense
United States Department of Energy
National Institutes of Health
United States Department of State
United States Department of Transportation
U.S. Geological Survey
U.S. Environmental Protection Agency
University Corporation for Atmospheric Research
National Center for Atmospheric Research
National Aeronautics & Space Administration
National Science Foundation
Smithsonian Institution
International Arctic Science Committee
Arctic Council
African Academy of Sciences
Australian Academy of Sciences
Royal Flemish Academy of Belgium for Sciences and the Arts
Academia Brasileira de Ciéncias
Cameroon Academy of Sciences
Royal Society of Canada
Caribbean Academy of Sciences
Chinese Academy of Sciences
Académie des Sciences, France
Ghana Academy of Arts and Sciences
Deutsche Akademie der Naturforscher Leopoldina of Germany
Indonesian Academy of Sciences
Royal Irish Academy
Accademia nazionale delle scienze of Italy
Indian National Science Academy
Science Council of Japan
Kenya National Academy of Sciences
Madagascar’s National Academy of Arts, Letters and Sciences
Academy of Sciences Malaysia
Academia Mexicana de Ciencias
Nigerian Academy of Sciences
Royal Society of New Zealand
Polish Academy of Sciences
Russian Academy of Sciences
l’Académie des Sciences et Techniques du Sénégal
Academy of Science of South Africa
Sudan Academy of Sciences
Royal Swedish Academy of Sciences
Tanzania Academy of Sciences
Turkish Academy of Sciences
Uganda National Academy of Sciences
The Royal Society of the United Kingdom
National Academy of Sciences, United States
Zambia Academy of Sciences
Zimbabwe Academy of Science
American Academy of Pediatrics
American Association for the Advancement of Science
American Association of Wildlife Veterinarians
American Astronomical Society
American Chemical Society
American College of Preventive Medicine
American Geophysical Union
American Institute of Physics
American Medical Association
American Meteorological Society
American Physical Society
American Public Health Association
American Quaternary Association
American Institute of Biological Sciences
American Society of Agronomy
American Society for Microbiology
American Society of Plant Biologists
American Statistical Association
Association of Ecosystem Research Centers
Botanical Society of America
Crop Science Society of America
Ecological Society of America
Federation of American Scientists
Geological Society of America
National Association of Geoscience Teachers
Natural Science Collections Alliance
Organization of Biological Field Stations
Society of American Foresters
Society for Industrial and Applied Mathematics
Society of Systematic Biologists
Soil Science Society of America
Australian Coral Reef Society
Australian Medical Association
Australian Meteorological and Oceanographic Society
Engineers Australia
Federation of Australian Scientific and Technological Societies
Geological Society of Australia
British Antarctic Survey
Institute of Biology, UK
Royal Meteorological Society, UK
Canadian Foundation for Climate and Atmospheric Sciences
Canadian Meteorological and Oceanographic Society
European Federation of Geologists
European Geosciences Union
European Physical Society
European Science Foundation
International Association for Great Lakes Research
International Union for Quaternary Research
International Union of Geodesy and Geophysics
Intergovernmental Panel on Climate Change
World Federation of Public Health Associations
World Health Organization
World Meteorological Organization

(but, apparently, they are all lying)

The following groups say the danger of human-caused climate change is a … FRAUD:

American Petroleum Institute
US Chamber of Commerce
National Association of Manufacturers
Competitive Enterprise Institute
Industrial Minerals Association
National Cattlemen’s Beef Association
Great Northern Project Development
Rosebud Mining
Massey Energy
Alpha Natural Resources
Southeastern Legal Foundation
Georgia Agribusiness Council
Georgia Motor Trucking Association
Corn Refiners Association
National Association of Home Builders
National Oilseed Processors Association
National Petrochemical and Refiners Association
Western States Petroleum Association

(but, apparently, they have no reason to lie).

We’re moving house soon, which means discovering untold secrets in the rarely visited corners of our current place of abode. After 16 years in the same place, much of that with an attitude that could possibly be described as “hoarder”, it’s no surprise that our domestic recycling bin is being kept filled up, as is our recently opened Sellers eBay account, the shelves of the local charity shops and the boot fair (I don’t know if these are unique to the UK) at which we will be selling off lots of stuff for little money next weekend.

The corollary to this is that we look back and wonder how on earth we accumulated so much stuff, quickly realising that merely recognising the problem is a step on from the typical “consumer” mindset. When this recognition turns into the understanding that we have a massive social problem, driven by the constant belief that to be a civilian you must contribute to economic growth, then you definitely start to diverge from the consumer highway. When you accept that this is the way civilisation is, and the only way to avoid being a destructive person is to reject the label “consumer” entirely, then you probably start to feel like a social pariah! “What do you mean you aren’t a consumer! What else is there to life?”

No surprise then, that in the early lead up to the UK General Election, the Conservatives made the pledge to encourage the collective citizen’s green blanket that is recycling by (wait for it) giving away shopping vouchers to the best recyclers!

Now don’t get me wrong, in some cases recycling is better than not recycling – but that’s where it ends. In order to be a “good recycler” you first have to have lots of stuff to recycle in the first place, meaning that you have to be a Good Consumer. That’s a lovely title, isn’t it?

Mike Webster of Waste Watch makes the point excellently:

“Although the scheme will encourage people to recycle more, it does not actually encourage them to produce less waste. You could even say that it is encouraging people to produce waste by paying them.”

Spot on, Mike, but that hasn’t stopped an entire industry growing up around the act of rewarding people for being good Recyclers / Consumers. Step up to the plate RecycleBank…

We’re sure that any person can make changes in life to lessen their impact on the planet. That’s why we go to every kind of neighborhood and involve people from all walks of life: recycling is the one thing we can all do.

RecycleBank is here to change behaviors and attitudes – not as enforcers, but encouragers. Whether you are taking baby steps, learning the path to greater awareness, or are a bona fide tree hugger, we respect your shade of green.

We believe we can help by making recycling understandable, easy and rewarding. We’re proud that we have created a level playing field where everyone can feel free to participate; appreciated for what they do and have the opportunity to live more sustainable lives. We enthusiastically support all forms of forward progress.

Now isn’t that just lovely? But look at the last sentence: “We enthusiastically support all forms of forward progress.” What does “progress” mean in the industrial world? It means anything that creates economic growth, and that’s where RecycleBank excels; as demonstrated by their Recycle-Redeem-Reward process:

RecycleBank partners with cities and haulers to reward households for recycling. Households earn RecycleBank Points that can be used to shop at over 1,500 local and national businesses.

RecycleBank records the amount you recycle…

Redeem the points in your account…

Get Rewards at over 2400 retailers.

Among the retailers who clearly have a heart of green are:

Dunkin’ Donuts
Kraft
Kmart
Footlocker
Texas Roadhouse
Sears
Evian

I think you get the picture.

And the company’s efforts are sponsored by Coca Cola, that bastion of all things sustainable and long-term.

Back in the UK, RecycleBank are just starting to make inroads, which is where the Conservative policy comes in, because it was the Marks and Spencer vouchers mentioned in the article that links to the UK page and the potential for hundreds, if not thousands of businesses (and forget the “local business” flannel, this is about global economics) to all stick their finger in the recycling pie and pull out a juicy plum in the form of lots more good and sadly deluded consumers, all thinking they are doing something good for the planet.

It almost makes me want to cry.

There is a story, and it is partly true, that the Ford Motor Company were responsible for the mass incursion of free market capitalism and the associated violent suppression of opposing voices, across South America in the 1960s and 1970s. Certainly the Chicago School of economic thought, led by Milton Friedman, were grateful for the funding provided to a number of their programs by Ford; but as with many of these things, it is not so much the isolated horrors that probing into the history of a great corporation will reveal, as the net effect of thousands of lesser actions, creating a toxic scum around the edge.

Most of these “lesser” actions are in the form of advertising and political funding, and right from the up, Henry Ford was no mug – understanding the importance of having both the public and the political system on his side. Personally I’m not that bothered who killed the electric car – it would have still needed something to run it; what is far more sinister is that such vast corporations can exist at all in a society that, apparently, allows people freedom of choice in how they live their lives.

Any way you like, to paraphrase Mr Ford, “So long as it’s our way.”

A mere trifle, but a perfect example of the corporate mind-meld, comes in the form of an email received a couple of days ago. I reproduce it in full, safe in the knowledge that my readers have the nous to see through the layer of greenwash:

Hello,

Going green is a tagline that everyone wants to be associated with. But Ford Motor Company is walking the walk.

A large part of all auto makers environmental credibility gets placed on how fuel efficient their cars and trucks are. But Ford is taking significant measures this year to spread their sustainability efforts beyond miles per gallon, and into operations and corporate practices.

Today ford announced their Dealer Sustainability Program, in partnership with the Rocky Mountain Institute, aimed at implementing cost-effective ways to improve the energy-efficiency of their facilities, resulting in a long-term reduction in individual dealership’s carbon footprint as well as overall operating costs.

This industry-leading effort kicks off today at the 2010 National Automobile Dealers Association Convention in Orlando.

Please see the full release below let us know if you have any questions or would like any additional information or a follow up briefing from Ford.

Thank you!

FORD ANNOUNCES DEALER SUSTAINABILITY PROGRAM

* Ford Motor Company is launching a voluntary sustainability initiative for Ford and Lincoln Mercury dealers to reduce their carbon footprint and improve the energy-efficiency of their dealerships

* Ford has partnered with Rocky Mountain Institute, a leading energy-efficiency organization to pilot new technologies and architectural design principles, at three dealerships in diverse climates

* The ‘Go Green’ dealer sustainability initiative is fully integrated into the company’s existing architecture to provide dealers with the ability to improve energy efficiency and lower operating costs

ORLANDO, Feb. 14, 2010 – Ford Motor Company’s commitment to contributing to a better world further expands today with the announcement of the ‘Go Green’ Dealership Sustainability Program. The program is being shared with the company’s U.S. Ford and Lincoln/Mercury dealers today at the 2010 National Automobile Dealers Association Convention.

The goal of the program is simple: Collaborate with dealers to implement cost-effective ways to improve the energy-efficiency of their facilities, resulting in a long-term reduction in individual dealership’s carbon footprint as well as overall operating costs. Participation in the ‘Go Green’ Dealership Sustainability Program is voluntary for dealers.

“In keeping with Ford’s commitment to the environment, this program is a great fit for our dealers because it provides a variety of energy-efficient improvement options regardless of the current age and design of the facility,” says Sue Cischke, group vice president, Sustainability, Environment and Safety Engineering. “This allows all dealers the opportunity to participate in improving the energy efficiency of their facility and gives them flexibility in making choices that are right for them and their dealership.”

Ford has partnered with Rocky Mountain Institute (RMI), an organization recognized as a leader in providing energy-efficiency solutions to businesses, communities and organizations around the world.

“We applaud Ford for their ongoing energy-efficiency efforts around the world,” said Amory B. Lovins, Co-Founder, Chairman and Chief Scientist, Rocky Mountain Institute. “This initiative will have a positive impact participating dealers decrease their consumption of energy. Implementing these cost-effective solutions will also improve dealer’s bottom line over the long-term.”

Getting Started

Dealers interested in participating in the ‘Go Green’ Dealership Sustainability Program will first receive a comprehensive energy assessment from sustainability experts at Ford. After the thorough assessment is completed, Ford and the dealer will collaborate on energy-saving options available and will tailor a program to meet the needs of the dealer. Solutions are wide-ranging and can be implemented for dealers with existing facilities as well as dealers who are constructing new facilities.

Dealers who participate in the program will be able to take advantage of several benefits, including guidance on available State and Federal tax credits and incentives, as well as access to technical expertise and resources to assist with selection of energy-efficient products and equipment.

Ford is finalizing details to initiate a pilot program with three dealers located in Florida, New York and Nevada.

“Through this initiative we are making available to dealers the same techniques, principles and expertise we use to reduce our energy use and contribute to a better world,” said Cischke.

___________________________________________
Eddie Fernandez I Ogilvy Public Relations Worldwide
T: 916.231.7733 / F: 916.418.1515
E: eddie.fernandez@ogilvypr.com
A: 1414 K Street, Ste 300, Sacramento, CA 95814

Hello, Eddie, did you forget to mention that Ford exists to sell cars and trucks that burn fossil fuels. Never mind, perhaps you would like to use the logo at the top in your next press release. It would be a lot more honest.

(This is a guest post by David McKay, environmental activist and writer)

The Greenwash presses have been running over time recently with the Copenhagen climate talks ever present in the news. Apart from the greenwash provided by the conference itself to its participants, companies have been keen to use the opportunity to claim that they, too, want to see a ‘good deal for the climate’. Apart from the very obvious nature of Hopenhagens attempt, as has been shown in previous posts on this blog, there have been some less obvious campaigns. One that caught my eye recently is ‘The Copenhagen Communiqué’, which has recently appeared as a stamp in the corner of many companies newspaper adverts and websites. Given that these companies included such luminaries as EDF energy, this stamp needed some investigation.

The Copenhagen Communiqué is a project of The Prince of Wales’s Corporate Leaders’ Group on Climate Change, a group of ‘business leaders’ the prince has got together who supposedly all care a lot about climate change, along with The University of Cambridge Programme for Sustainability Leadership. They’ve also issued a communiqué for both the Bali and Poznan conferences, so are quite an established group. For many established readers of the Unsuitablog, the concept of business leaders issuing advice on climate change might already raise a few eyebrows, especially as the many signatories include BAA, Shell, BP, Asda, Rio Tinto, Unilever, Adidas, Statoil, Nestle, Coca Cola… just about all the corporations with a vested interest in maintaining the status quo of consumerism and industrial civilisation all in one list. Here’s what they say:

This communiqué is being issued by the business leaders of over 500 global companies. It calls for an ambitious, robust and equitable global deal on climate change that responds credibly to the scale and urgency of the crises facing the world today.

Earlier this year, the world’s twenty largest economies (G20) came together and agreed an unprecedented, coordinated response to the global economic downturn. At the London Summit, the leaders of the G20 pledged to do “whatever is necessary” to restore confidence and growth to the economic system.

World leaders now need to demonstrate the same level of coordination and resolve to address climate change. Economic development will not be sustained in the longer term unless the climate is stabilised. It is critical that we exit this recession in a way that lays the foundation for low-carbon growth and avoids locking us into a high-carbon future.

Within the first few paragraphs the intention of the communiqué is already clear – that their primary goal is not to protect the victims of climate change, and the earth’s biosphere but to protect their prosperity and profits. Some might argue that as long as this helps stop climate change that this isn’t a problem, but will these corporations really support the action necessary to combat climate change, or just appear as such and take advantage?

…it will create the conditions for transformational change in our global economy and deliver the economic signals that companies need if they are to invest billions of dollars in low carbon products, services, technologies and infrastructure.

Note how these ‘leaders’ are simply asking the government to make it profitable for them to invest in these new technologies, not taking the initiative themselves. Only if the taxpayer can guarantee them profits will they do anything. But why do they care so much about these low-carbon technologies if the old dirty ones continue to be profitable?

Action at the sector level will help accelerate the large-scale deployment of clean technologies through robust funding solutions, technological transfer and capacity building. The least developed economies need additional assistance including increased and adequate financing, and expanded cooperation to help them adapt to and join the new low-carbon economy.

Here it becomes clearer. The corporations will create the new technologies if the government subsidises them, then they will sell them to the poorer nations in order for them to meet their targets, and those poorer nations will use money from western governments in order to purchase these technologies, money which no doubt they will end up paying back at a later date.

Measures to deliver a robust global greenhouse gas emissions market…

They also ask for carbon markets, which corporations could then use carbon markets as they have done with the European trading scheme, lobbying and persuading governments to issue too many permits, resulting in low carbon prices and effecting their operations very little.

Measures will be needed; to deliver a step-change in energy efficiency, to promote the rapid development, demonstration and wide deployment of low-carbon technologies and also to stimulate new markets for low-carbon goods and services. These measures will include ambitious performance and efficiency standards, bold public procurement commitments, and the development of incentives. Robust intellectual property protection as well as other enabling policies are key.

It is clear what these corporations are seeing in this text is not so much a bold statement on how to prevent dangerous climate change, but how to develop themselves new markets using taxpayer money and subsidies from government, and increase the dependence of poor nations upon them. However, this aim is neatly covered up with environmental rhetoric, with noble-sounding statements on limiting temperature increase to 2 degrees Celsius, helping poorer nations adapt and limiting deforestation elsewhere in the text. But these are being used to mask the real mission behind these companies – to make money from climate change.

You may have heard of the 10:10 Campaign, founded by “Age Of Stupid” director Franny Armstrong, and currently sweeping across the UK with its message of a 10% reduction in carbon emissions by the end of 2010. In essence, such an idea is a good thing: a 10% reduction in carbon dioxide every year will, if taken up by the world’s emitters, and continued until 2030 will lead to nearly a 90% cut overall. This is almost enough to stave off the threat of irreversible climate change.

There is one fundamental problem with this, and it isn’t that 10:10 is only in the UK (you can hardly blame the organisers for that); the problem is that 10:10 only runs until the end of 2010. To quote the web site:

What happens after 2010?
10:10 is a year-long campaign to get the ball rolling on the move away from fossil fuels. We hope that this will be the beginning of a journey that finishes in a world that is no longer threatened by runaway climate change. But for now the important thing is that we stop talking about what happens in the future, and start cutting the carbon.

The lack of a meaningful endgame and the inclusion of the weasel-word “hope” is a major sticking point, because the first 10% of any reduction is really easy. Just by changing the lightbulbs around your house from incandescant to energy saving, and turning your heating down 1 degree in the winter will achieve this. But isn’t easy good? Actually, no. Easy sends the message that we don’t have to really change the way we live, as reinforced by the point, again within 10:10’s FAQ:

Does signing up require a major change in your lifestyle?
No. 10:10 is about getting started on the transition to a low-carbon society, and unless you’ve already slashed your emissions, reaching 10% will be easy. It’s all about not wasting energy at home and cutting down on unnecessary journeys and it will save you money.

How does making a fairly trivial change set you on the path to a low-carbon society? What is missing is the process that takes people’s assumptions about the way they should live (i.e. as part of the globalised industrial consumer society) and moves them into a different state of mind (i.e. the globalised industrial consumer society is fundamentally unsustainable) with a different goal — local, non-industrial and self-reliant. 10:10 does none of this.

Oddly, they seem to recognise the potential for criticism, while simultaneously failing to address it:

Is this just another greenwash campaign?
To really make 10:10 happen we have to get everyone on board, from primary schools and residents’ associations to local authorities and big brands – perhaps even government departments, if they are brave enough to try. This is a project to start making genuine changes to British society, changes we need so that we can leave our children a future we can be proud of. That’s why 10:10 does not recognize any form of offsetting as counting towards the 10% target.

And with that announcement that sustainability is to be achieved while retaining the corporate and political status quo, a whole bag of nails is hammered into the coffin marked “10:10 RIP”.

To be fair, there are very few people anywhere in the mainstream environmental movement, of which Franny Armstrong is most definitely a part of, that see beyond the “one right way to live” delusion. It is all very well people like me harping on about the ills of Industrial Civilization, when the vast majority of people living in the civilised world are not aware that for most of human existance there was no such thing as civilization and that there are a multitude of different ways to live only limited by the imagination; but if people don’t accept this position there is little chance of genuine alternatives being sought. In short, I am probably on a hiding to nothing, should gather up all the like-minded people and go and live somewhere untainted by civilization.

On the other hand, at least I don’t accept the support of companies that make killing machines:

In a potentially controversial move, the campaign has accepted MBDA Missile Systems, a UK-based arms manufacturer, after it pledged to meet the campaign’s single aim – to cut its carbon emissions by 10% in 2010. But 10:10 has rejected Manchester Airport Group.

The campaign’s leaders said the decision to accept an arms manufacturer had caused considerable debate, but it could not exclude an organisation operating lawfully on the grounds of ethical objections to its product.

MBDA, which counts BAE Systems as a major shareholder, produces more than 3,000 missiles a year, including the Exocet. It has 10,000 workers employed across four European countries and sells to more than 90 armed forces worldwide.

Franny Armstrong, the campaign’s founder, said: “Of course arms manufacturers can reduce their emissions by 10%. What they do with the rest of their time is a different matter, on which we couldn’t possibly comment. 10:10 is about reducing emissions right across British society, and that means everyone. As long as arms manufacturers are a part of British society, it’s just as important for them to reduce their emissions as it is for the rest of us.”

[silence induced by disbelief]