There is a rule in civilized society that goes something like this: Whenever something is compulsory then it must have something wrong with it. We see it all the time, in the school system and it’s one-size-fits-all approach to child indoctrination; in the application of statutory rules that are essentially corporate policies; in the forced registration and noting of people and everything associated with them – compulsion is rampant within civilization because if it weren’t then people might do whatever they liked, and that would be a terrible blow to the economy and the power of the ruling minority.

Such is the micro-management taking place in every aspect of our lives, that it comes as little surprise when a new compulsion is introduced, and a great surprise when any genuine freedom is granted. One such new compulsion, or so it seems, that only briefly caused a ripple – and then possibly only because of a fear of increased access to pornography – was a new scheme introduced by Longfield Academy in Dartford, Kent. Essentially, every student (of state-sponsored indoctrination) will be given an iPad, which would be used to, in the school’s own words: “revolutionise learning in the new Academy and at home”. There is little about this idea that doesn’t make my skin creep, and the creeping becomes more intense as you delve deeper into the details.

The otherwise abhorrant Daily Mail was refreshingly candid in the headline to the story that broke in July, 2011: “School orders parents to buy their children a £600 iPad2”. It went on:

A school came under fire yesterday for forcing its parents to buy a £600 iPad2 for their children. Teachers at Longfield Academy, in Dartford, Kent, have succumbed to the current technology trend and are bulk-buying 1,400 of the touchscreen computer tablets made by Apple. From September the school will require all pupils to have one and are installing interactive whiteboards that link to the iPads.

Parents will have to splash out £16 a month, for three years, for the iPads – equivalent to £576. The total cost to parents at the school will be a staggering £806,400. The move by Longfield, a school for pupils aged 11 to 18, is the first of its kind in England, but hundreds of schools could follow suit as it has been revealed that some 500 are poised to adopt a similar scheme with digital education charity, e-learning Foundation.

Experts yesterday criticised Longfield for piling pressure on cash-strapped parents to pay for the ‘toy’. They questioned the school’s desire to use iPads as an educational tool – saying they were more suited to watching movies, surfing the internet and playing music.

And they warned that it will lead to an increase in the number of pupils viewing porn.

Education expert Sue Palmer, author of Toxic Childhood, said: ‘This school is jumping on the “cool” bandwagon. It’s after cheap headlines. It should instead be focusing on the quality of education it provides. The school is shamefully giving parents the impression that buying an expensive iPad is in their child’s long term interest. In reality parents are being asked to invest a small fortune in something that is little more than a toy and hugely associated with the viewing of porn.

Longfield’s decision to teach all pupils with an iPad is the first of its kind in the England.

To be honest the “porn” issue is a moot point – people will view porn whenever and however it is available, so long as it remains available, so the iPad is no worse than any other technology on this point. On every other point, though, it is clear that the scheme does nothing but feed the technological obsession of the school system while lining the pockets of Apple Computer. This latter point is made clear via the school’s own newsletter, all about the scheme, which explained:

On the 30th March two parents events were carried out where the vision for the scheme was outlined and the iPad project
manager from Apple demonstrated the educational applications of the device.

Going on to answer the revealing question, “Why are we going to use Apple only?” with a trite explanation pointing to “life expectancy” and “creative and collaborative work”, conveniently skipping over the idea that Open Source or even other commercial offerings have much the same capabilities. But that’s not the point. Apple appears to have benefitted perhaps accidentally from this decision but then been called in to ensure the technology becomes binding. Brand loyalty is what all corporations love best, and what better way to seal brand loyalty than to make your brand ubiquitous in a (to all intents and purposes) compulsory “learning” environment?

Apple love this lots, as you can see from their Youth Programs, offering among other things:

Youth Workshops
From composing a song in GarageBand to building a photo album to creating a compelling Keynote presentation, our Youth Workshops offer families with kids (ages 6 to 13) a chance to work together to hone their Mac skills and use iLife and iWork applications to complete exciting projects. We offer the free workshops at Apple Retail Stores worldwide.

Field Trip to the Apple Store
Take your students on a Field Trip to an Apple Retail Store for an unforgettable learning experience. On their Field Trip, students can create something amazing right on the spot. Or they can bring in a project they’ve already created and turn our store into a theater, sharing their achievements with parents, teachers, and friends. No matter which option you choose, everyone will have a great time.

and the exceptionally immersive:

Apple Camp
Lights. Camera. Camp. Nothing beats Apple Camp for a fun summer activity for your kids. This summer, kids ages 8-12 will learn the ins and outs of iMovie and how to make a film in about the time it takes to watch one. The free workshop, held at the Apple Retail Store, spans three days and leads up to an Apple Camp Film Festival where campers debut their masterpieces.

So by falling for the latest retail obsession, no doubt helped by the fact that it is run by the Leigh Academies Trust (motto “Act Enterprisingly. Work in Partnership. Achieve Excellence.”), Longfield Academy has allowed Apple to influence a significant part of the lives of the young people whose care it has been entrusted with. By further making the iPad a home/school deal then Apple gets to eke its way into the private lives of these same young people who without the iPads may have (horror of horrors!) decided to spend some time away from technology when they get home rather than being gripped with the ubiquity of computerisation.

I can’t finish off this noxious tale without linking to a video produced by (some of) the students of Longfield. What is really frightening is that they really think this is a good thing…

UNDERMINING OPPORTUNITY

Are you a student at Longfield Academy? Do you like being brainwashed by the technocracy and the so-called “education” system? Well, first I think it would be fair to refuse the iPad – just take it back, if you have it, or if you are today’s new intake (yes, term starts today, at the time of writing) then refuse it in the first place. Legally, no school can force you to accept the iPad; less still can they make you pay for it – they would be in breach of tax rules and subject to ferocious fines from HMRC if you were forced to pay.

And how about a nice bit of subvertising? Maybe you have an art project coming up, or perhaps something in media studies. How about taking the beloved Apple logo and turning into something a lot more truthful – perhaps a worm coming out of its rotten core, or some slave labour overseen by a grinning Apple?

Some good examples of subvertising here: http://thesietch.org/mysietch/keith/subvertising-gallery/, to adorn the toilet walls, or even the art room :-)

November 28, 2008: As the recession really started to bite in the Western world, something was stirring in the minds of people across the USA. Black Friday, that time of year when, traditionally, retail businesses move from being in the “red” to being in the “black”, had taken on a Pavlovian significance. Pre-programmed individuals, now operating as a herd, took to the streets in the early hours to elbow their way to the doors of big-box stores in every city. At the Green Acres Mall – whoever thought up that name deserves an award for creative expression – just outside New York City, the Walmart store was under siege; a siege of the company’s own making. Approaching 5am and the fuse had been lit by a notice taped to the front door, implying that shopping was now on a war footing: “Blitz Line Starts Here” it read. The New York Times takes up the story:

By 4:55, with no police officers in sight, the crowd of more than 2,000 had become a rabble, and could be held back no longer. Fists banged and shoulders pressed on the sliding-glass double doors, which bowed in with the weight of the assault. Six to 10 workers inside tried to push back, but it was hopeless.

Suddenly, witnesses and the police said, the doors shattered, and the shrieking mob surged through in a blind rush for holiday bargains. One worker, Jdimytai Damour, 34, was thrown back onto the black linoleum tiles and trampled in the stampede that streamed over and around him. Others who had stood alongside Mr. Damour trying to hold the doors were also hurled back and run over, witnesses said.

Some workers who saw what was happening fought their way through the surge to get to Mr. Damour, but he had been fatally injured, the police said. Emergency workers tried to revive Mr. Damour, a temporary worker hired for the holiday season, at the scene, but he was pronounced dead an hour later at Franklin Hospital Medical Center in Valley Stream.

Four other people, including a 28-year-old woman who was described as eight months pregnant, were treated at the hospital for minor injuries.

Detective Lt. Michael Fleming, who is in charge of the investigation for the Nassau police, said the store lacked adequate security. He called the scene “utter chaos” and said the “crowd was out of control.” As for those who had run over the victim, criminal charges were possible, the lieutenant said. “I’ve heard other people call this an accident, but it is not,” he said. “Certainly it was a foreseeable act.”

As I write, over one thousand people have been arrested in England for various offences related to the events, described as “riots” by the mainstream media, that took place between 6 and 10 August, 2011. Two men have been sentenced to four years imprisonment for “incitement to rioting” on Facebook. On first sight this might seem like a reasonable sentence, given that 5 people, to date, were killed at least in the vicinity of the events, if not directly as a result of them. But take a look at the outcome of the “incitement” carried out by these two men:

Jordan Blackshaw, 20, set up an “event” called Smash Down in Northwich Town for the night of 8 August on the social networking site but no one apart from the police, who were monitoring the page, turned up at the pre-arranged meeting point outside a McDonalds restaurant. Blackshaw was promptly arrested.

Perry Sutcliffe-Keenan, 22, of Latchford, Warrington, used his Facebook account in the early hours of 9 August to design a web page entitled The Warrington Riots. The court was told it caused a wave of panic in the town. When he woke up the following morning with a hangover, he removed the page and apologised, saying it had been a joke. His message was distributed to 400 Facebook contacts, but no rioting broke out as a result.

Six months after the trampling to death of Jdimytai Damour – a death that was directly attributable to the shopping frenzy whipped up by Walmart’s Black Friday campaigning and the consumer culture that Walmart are an integral part of – the company were fined $7000 for “inadequate crowd management”. No mention was made of the nature of the event that led to the death of Jdimytai Damour in the formal letter sent by the Occupational Safety and Health Administration (OSHA) to the CEO of Walmart and other major retailers, such as JC Penney and Target. Although Walmart fought the original citation, they needn’t have bothered because the consumer culture – the lifeblood of mass retail activity – got away scot-free.

The true cause of the Walmart death did not pass Peter S. Goodman by, though. In a New York Times article published the day after the stampede, he stated: “For decades, Americans have been effectively programmed to shop. China, Japan and other foreign powers have provided the wherewithal to purchase their goods by buying staggering quantities of American debt. Financial institutions have scattered credit card offers as if they were takeout menus and turned our houses into A.T.M.’s. Hollywood and Madison Avenue have excelled at persuading us that the holiday season is a time to spend lavishly or risk being found insufficiently appreciative of our loved ones.”

Fast forward to August 2011, and in a scathing indictment of the culture within which the English unrest took place, the comedian and broadcaster Russell Brand writes: “Amidst the bleakness of this social landscape, squinting all the while in the glare of a culture that radiates ultraviolet consumerism and infrared celebrity. That daily, hourly, incessantly enforces the egregious, deceitful message that you are what you wear, what you drive, what you watch and what you watch it on, in livid, neon pixels. The only light in their lives comes from these luminous corporate messages. No wonder they have their fucking hoods up.” Russell Brand seems to be one of the few lights in the corporate and politically generated swill masquerading as journalism.

So we look again at the four year sentences handed down to Jordan Blackshaw and Perry Sutcliffe-Keenan for “incitement” to riots that never occured, and wonder why, if the real cause of looting and the violence that often surrounds such incidents is the simple desire to attain the consumer goods that we are implored to seek out, the huge corporations that make money from our desires never have the finger pointed at their activities. And we have to conclude that without the consumer culture there would be no economic growth, and without economic growth there would be no more industrial civilization. That is a price that no politician, CEO, media-mogul or investment banker ever wants to pay.

And that is why the consumer culture will never be convicted.