On Monday 5th December, 2011, Bill McKibben, author and figurehead-leader of 350.org wrote the following in the Daily Kos:

You think OWS is radical? You think 350.org was radical for helping organize mass civil disobedience in DC in August against the Keystone Pipeline? We’re not radical. Radicals work for oil companies. The CEO of Exxon gets up every morning and goes to work changing the chemical composition of the atmosphere. No one has ever done anything as radical as that, not in all of human history.

Bill McKibben is wrong, in almost every way possible…almost. The following phrase is entirely correct:

We’re [350.org] not radical.

Correct, 350.org are a mainstream, symbolic protest group. Some of the supporters may be radical, but not the organisation.

The following phrase is correct, but not exclusively, and not at all in the way Bill claims:

Radicals work for oil companies.

The reason this phrase is correct is because genuine radicals exist in every walk of life, whether in oil companies, government, retail, social care, community work…anywhere there are people then there are potential radicals. Bill McKibben would like this not to be true, because Bill McKibben until very recently thought that he was a radical. In an interview with The Ecologist in July 2009, he said the following:

Do I think that Copenhagen will produce an agreement that gets us back to 350 anytime soon? No. It’s too radical a target for the political world at the moment. But getting it out there will move that process further in the direction of science. We are well behind the curve now and catching up is going to be extremely difficult. With 350 at least we know where the curve is. It’s arguably the most important number in the world. It sets a boundary condition for our civilisation to work.

Over the last 2 or 3 years, Bill McKibben has defined his work around the number 350, a number he considers to be too radical for the “political world” (whatever that is) and presumably for the oil companies that he has now accused of being radical. This is cock-eyed to say the least, but more than this it is deeply offensive to the people who consider themselves to be genuine radicals for two reasons. First, to compare the oil industry in semantic terms to the people who work on the very edges of society, taking huge risks and carrying out things in the name of a living planet that few (civilized) people would even dream of doing, is abhorrant. Organisations such as WWF, Live Earth and CAN International, which are counted among 350.org’s partners, are far closer to the corporate-industrial mindset, then they are to the genuine radical activists who are trying to undermine the industrial system that is killing the planet.

Second, Bill is attempting to redefine what the word “radical” means in the context of environmental action and consciousness. You cannot distance a word from its context: if I take a shit then that’s simply what I am doing; if I accuse someone of being a total shit then it’s another word entirely. The context in which Bill McKibben is speaking is that of combating civilized (“anthropogenic” is incorrect) climate change, and the word “radical” has close connotations – positive and negative, depending on your viewpoint – with the people who are taking a stand way beyond that of the mainstream paradigm that 350.org and their ilk occupy. Like the corporate hijacking of the word “green”, any attempt to hijack the word “radical” from those that pride themselves in its meaning is unacceptable and counterproductive.

Or maybe it’s not counterproductive, as far as Bill McKibben is concerned. Maybe he has started to realise that 350 is the wrong number, and that no amount of symbolic, pandering to politics “action” will make the blindest bit of difference to the state of the global ecology except perhaps make things a lot worse because we are so busy signing petitions and sitting on government building steps we have forgotten to think differently. Maybe he understands that the real radicals are right, and he is afraid to admit he is wrong.

There is going to be a strike in Britain on Wednesday. The UK Government are condemning it. This is starting to appear all over Facebook:

When the government decide we can have a day off for the royal wedding it doesn’t damage the economy, but when the workers decide to strike for a day it costs the UK economy half a billion….

Is there something funny going on?

Quite.

It seems there is no depth to which the corporate world’s own favourite NGO, WWF, will not sink. An article in this week’s Guardian was happy to give WWF some free publicity, implying that the group actually give a stuff about the wildlife they were apparently set up to protect (or simply to ensure there is enough to shoot, as some sources suggest). The Palm Oil industry is growing month on month as new swathes of rainforest and other critical habitat are razed to the ground. According to Rainforest Action Network:

Approximately 85 percent of palm oil is grown in the tropical countries of Indonesia, Malaysia and Papua New Guinea (PNG) on industrial plantations[3] that have severe impacts on the environment, forest peoples and the climate.

The Indonesian government has announced plans to convert approximately 18 million more hectares of rainforests, an area the size of Missouri, into palm oil plantations by 2020

This is just on current growth in demand, but just you wait what happens when conventional oil supplies start drying up and biofuel demand starts shooting through the roof. No more rainforests.

So, what do WWF think of the palm oil situation?

“Palm oil itself is not the issue,” [Adam] Harrison [of WWF] noted. “The problem is how and where palm oil is produced.”

Oh, I see. What he is saying is that we can have as much palm oil as we like so long as it’s produced in the right way. Let’s put that into context by quoting from the article some more:

The WWF’s Palm Oil Buyers’ Scorecard, published on Tuesday, rates 132 mainly European companies, 29 of which received full marks, including 15 from UK such as Cadbury, Boots and Waitrose. No company achieved that level in the last scorecard report in 2009. At the bottom of the 2011 list are big retailers like Aldi, Lidl and Edeka from Germany, who refused to answer any questions about their palm oil policies.

“In the UK in particular we see progress,” said Adam Harrison, palm oil expert at WWF UK. “Due to several campaigns highlighting the damage caused by the rapid spread of palm plantations, companies see they are under pressure and respond.”

But he added: “Although there has been some progress on sustainable palm oil, new commitments are simply not translating fast enough into increased use of certified sustainable palm oil.” The report gives Unilever, the world’s biggest buyer of palm oil, 8 out of a possible 9.

Some companies bad, some companies good, apparently. Unilever are are the world’s largest processors of palm oil, so that should instantly put them near the front of the queue for criticism, after all if the companies didn’t put palm oil into their products then it wouldn’t be used, as was the case as little as 10 years ago when “vegetable oil” meant all sorts of different oils that invariably didn’t contribute to the removal of vast areas of rainforest. So how do WWF justify giving a company like Unilever such a brilliant score?

The Palm Oil Buyers’ Scorecard 2011 measures the performance of more than 130
major retailers and consumer goods manufacturers against four areas which WWF
believes show whether or not these companies are acting responsibly in terms of palm
oil use and sourcing:

• Being an active member of the RSPO;
• Making a public commitment to RSPO-certified sustainable palm oil;
• Disclosing how much palm oil they use;
• Showing how much of the palm oil they use is CSPO or is supporting sustainable production.

Let’s break that down a bit:

Being an active member of the RSPO;

The RSPO were founded by a band of palm oil growers, processing giants and WWF. According to WWF’s definition of “sustainable palm oil” the RSPO is the only organisation that has any credence; just like with “sustainable” timber WWF ignores, and positively campaigns against, any certifier other than FSC. WWF’s investment arm is raking in billions of dollars (I have been told this could be in the range of $60 billion for just one standards-based scheme in the Amazon) from the various schemes it oversees and then takes a cut from. The RSPO is just another such scheme: if WWF can convince everyone that this burgeoning market can be made “sustainable” then the potential from their founder member status for making money is enormous.

Making a public commitment to RSPO-certified sustainable palm oil;

The public commitment, along with the branding on products as strongly suggested by WWF, provides further credibility for this pork barrel scheme. No other certification counts, even if the palm oil was produced in an area that always contained oil palm.

Disclosing how much palm oil they use;

This serves to show the extent to which RSPO is cornering the palm oil market. Not just that, the relationship between RSPO members and WWF is a circular one; according to RSPO:

By joining the RSPO, organizations publicly communicate their commitment to sustainable palm oil production and use as well as to raise their reputation as a pro-active, solution-oriented and socially responsible organization. Ordinary Members have the right to vote at the General Assembly and can be elected to represent the relevant sector in the Executive Board by the category in question. They can have access to all materials produced by RSPO for its members, through the RSPO website and newsletter. Ordinary Members have a say in the development of criteria for sustainable palm oil production. They also have the opportunity to network with other companies in the palm oil value chain that share their values. By demonstrating their efforts towards sustainable palm oil, they can thereby improve their access to markets and investment sources.

Become a member, especially a large-scale member, and you can even change the meaning of the word “sustainable”. More importantly, you have access to all that filthy lucre. WWF, of course, get a cut of that filthy lucre.

Showing how much of the palm oil they use is CSPO or is supporting sustainable production.

CSPO means Certified Sustainable Palm Oil (a.k.a. RSPO Certified Palm Oil). Simply put, the more RSPO palm oil you use, the better your score. No matter that the members of the RSPO can manipulate the certification to suit the industry and it is in WWF’s interest to keep the biggest members on the table to ensure the RSPO monopoly is retained. As reported by Rebecca Zhou:

WWF’s Global Forest and Trade Manager Lydia Gaskell says that companies wanting to be certified are given action plans and targets according to ‘the size of the company and how sustainable they are.’

“To take a company off certification for failing to meet standards and criteria is at the very least, impractical,” said Gaskell. “There would be no need for the RSPO if everyone was meeting those principles and standards from day one.”

What really shouts out, though, is the text from WWF’s own report, which demonstrates in black and white how much value they really give to a sustainable future as compared to one in which industry holds sway over everything. They do not not recommend stopping the industrial use of palm oil; instead they look forward to a thriving palm oil future. I recommend a strong stomach if you are to read the following slice of corporate-friendly PR (the emphasis of doublespeak and greenwash is mine) – after which I feel only 5 more words are necessary:

Oil palm yields more oil per hectare of land than any other crop in the world. That is one of the reasons why palm oil makes up more or less a third of the 151 million tonnes of vegetable oil produced worldwide. Its wide availability and low price combined with certain unique characteristics means that it is used in many packaged food and personal care products that line supermarket shelves. Ice cream, margarine, biscuits, cakes, breakfast cereals, soup stock cubes, snacks, ready meals, instant noodles, shampoos, soaps, lipsticks, candles and washing-up liquids—all of these items often contain palm oil that was produced in tropical countries such as Indonesia and Malaysia.

And palm oil is here to stay. Demand is expected to reach 77 million tonnes in 2050 to help feed the world’s growing population and the increased affluence of emerging economies like China and India. And its use may possibly grow even more if demand increases for palm oil as a biofuel.

The thriving palm oil industry also contributes significantly to the well-being of producer countries like Indonesia, Malaysia and Papua New Guinea, and increasingly in the palm oil frontiers of Africa and Latin America. In these countries and regions, the palm oil sector can create employment that helps to lift rural people out of poverty.

Established brands such as ASDA , Carrefour, IKEA, Morrisons, Sainsbury’s and Tesco, that are relatively large users of palm oil (using tens of thousands of tonnes each year) have progressed very well. Medium-sized users such as Co-op Switzerland, Co-operative Group UK, ICA, Marks & Spencer, Migros, Royal Ahold and Waitrose, have also performed well in their size class. Among the small palm oil volume retailers, Axfood, The Body Shop and the Boots Group are ahead of the curve.

There is a second group of retailers that are at the start of their journey and that WWF expects to do better in future Scorecards. These include Casino, Coles Supermarkets, Delhaize Group, E.Leclerc, Kesko Food, Metcash Trading, REWE
Group, the SOK Group and Woolworths.

Unfortunately there is still a large number of companies that are not yet performing as well as they should, and certainly not as well as the Scorecard’s leading companies show is possible.

Disappointingly, 12 out of the 44 retailers scored have still not joined the RSPO, a very basic first step in taking responsibility for the palm oil they use.

…and benefiting WWF’s financial performance.

There is part of me wanting this to be a spoof, but most of me knows it’s real. I’m talking about the latest hair-brained scheme to tempt the mindless tourist into spending cash, in this case in the state of Jordan.

Hi Keith,

Building a sustainable, energy efficient luxury resort and theme park is an engineering challenge in and of itself: both are traditionally water- and energy-intensive. But in Jordan, where only 10 inches of rain fall per year and energy and water security is always tenuous, achieving as much self-sufficiency as possible is a necessity.

That’s why -as you may have heard-the $1.5 billion dollar Star Trek-themed Red Sea Astrarium in Jordan is being built with on-site renewable energy production facilities, integrated grey water and solid waste management systems, and numerous other cutting edge efficiency measures.

The reduction of the potable water use of the resort buildings alone will save 57.6 million gallons per year (as compared to business as usual). That’s enough water to serve the annual drinking needs of 303,000 people.

If you’re interested, I’d like to connect you with the engineers from Arup that developed the design, for a peek behind the curtain and a frank discussion about the nuts and bolts of the project.

Arup’s plans will:
– reduce water and energy usage by up to 20%,
– reduce resort cooling demand by up to 19%, and
– allow the Astrarium to produce 15 to 20% of its energy from on-site using renewables.

Any interest?

Best,
Courtney
chamilton@groupsjr.com

You can learn more about the Red Sea Astrarium here: http://www.arup.com/Projects/Red_Sea_Astrarium.aspx

Clearly Courtney is just a hired drone who takes no interest in her copy otherwise, in the name of all that is holy, she would have realised what an unwittingly hilarious piece of greenwashing PR bilge this is. You only need to try and digest the phrase “Building a sustainable, energy efficient luxury resort and theme park” to realise that. The obvious response is: “So why build the fucking thing in the first place?!”

But I am more polite than that:

This is a joke, yes? A “sustainable” luxury report and theme park that is completely superfluous and about as relevant to the Jordanian culture as building a copy of the Great Wall of China in New York – that’s hilarious. Well done.

Keith

No response, and how rude is that? There are three forces at work here – not in preventing a response, you understand, I’m not paranoid – in making such a concept possible in the first place:

1) A nation or corporation that promises to pay a nation, so desperate for money that they will stoop to such incredible depths to make a project like this happen. According to the Business Anti-Corruption Portal:

“Despite the absence of any significant natural resources, Jordan has succeeded in attracting foreign investments through economic reforms and has demonstrated solid economic growth rates, while the government has gradually been implementing policies to improve competition and to foster transparency. The need for such policies have gained strength under the circumstances that Jordan has witnessed and which are strongly related to the public uprisings that have swept the Arabic region since early 2011. Public dissatisfaction with government policies and the rule of law has mobilised the King and the government to initiate reforms to improve the political, economic and social climate of the country.”

Which obviously includes attracting as many tourists as possible regardless of the cultural, social and environmental implications of implementing a straight-down-the-middle capitalist attitude. The announcement of the project was made in May 2011:

Rubicon Group Holding (RGH), a diversified global entertainment organization producing innovative digital animated content and location-based attractions, will design and produce The Red Sea Astrarium (TRSA), a 184-acre themed entertainment resort located in Aqaba, Jordan, which, through a license from CBS Consumer Products, will prominently feature an amazing attraction inspired by the 2009 international hit motion picture, Star Trek. The “Star Trek” attraction is being creatively developed by Paramount Recreation.

That announcement was made today by Randa S. Ayoubi, CEO of Rubicon Group Holding, at the Jordanian-American Business Forum, under the patronage of His Majesty King Abdullah II of the Hashemite Kingdom of Jordan, in a special signing ceremony attended by business leaders from Jordan and the United States.

2) An engineering company determined to prove its “green” credentials, despite being a major provider of oil and gas infrastructure, aviation services, mining infrastructure and massive commercial developments. Arup are all this and far more; and as such gloss over their activities with a thick layer of greenwash, everywhere you look. The Astrarium is no exception:

The Red Sea Astrarium (Astrarium) represents an opportunity to demonstrate Jordan’s commitment to innovation and sustainable development. Resort developments, particularly those that target a global audience, increasingly reflect the global interest in sustainable development. The Astrarium will be at the forefront of sustainable resort development by implementing Arup’s infrastructure recommendations.

The Astrarium is a planned 184 acre entertainment resort and virtual reality theme park showcasing the rich cultural history and future of Jordan and the Middle East. Situated on a soaring plateau close to the Port City of Aqaba, the park includes four hotels, an entertainment district, a man-made saltwater lagoon, and two waterfront areas, one anchored by a ‘Star Trek’ themed attraction.

Brought in to provide infrastructure planning and design of the development’s energy, water, wastewater, solid waste, mobility and logistical management systems, the Astrarium presented a number of challenges to the Arup team. Located 200 metres above sea level in the mountains bordering the Red Sea, the site has no natural source of potable water thanks to the region’s arid climate while the development itself will have a substantial energy demand due to the array of attractions and amenities.

Words and thoughts consistently fail me with every sentence of this remarkable piece of rhetorical bullshit. One thing it does wrap up nicely is that there is NO SUCH THING AS SUSTAINABLE DEVELOPMENT.

3) A PR company so willing to bend over and take whatever any corporation cares to shove in their direction that they will deliver, en masse, complete lies in order to make a fast buck.

Anyone wishing to undermine any of these three forces has my complete blessing; if you have any success let me know, I would love to see this all come toppling down.

There are a couple of quotations which I would like to share with you. Read them carefully; they will possibly make you angry, or perhaps you will be nodding furiously in agreement with one if not both of them. They are important quotations. This is the first:

One will find hundreds, sometimes thousands, assembled in an orderly fashion, listening to selected speakers calling for an end to this or that aspect of lethal state activity, carrying signs “demanding” the same thing…and – typically – the whole thing is quietly disbanded with exhortations to the assembled to “keep working” on the matter and to please sign a petition.

Throughout the whole charade it will be noticed that the state is represented by a uniformed police presence keeping a discreet distance and not interfering with the activities. And why should they? The organizers will have gone through “proper channels” to obtain permits. Surrounding the larger mass of demonstrators can be seen others…their function is to ensure the demonstrators remain “responsible,” not deviating from the state-sanctioned plan of protest.

(Ward Churchill, “Pacifism as Pathology”)

This quotation is important because it reflects very strongly on how the Occupy (Wall Street) Movement is functioning. It clearly expresses the nature of non-violent protest and occupation, which in the Westernised, symbolic mindset has been reduced to the smoking ruin of “doing what the authorities permit”. Only in Italy has the Occupy protest become significantly more than a symbolic talking shop and, of course, any semblance of violence, whether that “violence” is aimed at a shop window or an armed police guard, is absolutely, unequivocally condemned by the true representatives of the Occupy Movement.

While the vast majority of those who turned up that day remained peaceful — indeed, hostile to those battling the police — only the most violent reached the march’s planned destination. They seem to have dashed there to pre-empt the rest of the march, engaging the police in about two hours of fighting in front of the basilica. The rest, blocked by the fighting, quickly dissipated, their banners crestfallen; many detoured to the enormous field that marks the remains of the ancient Circus Maximus.

The idea that a “protester” against the capitalist system of financial elitist might could be actively hostile to someone who is battling the very forces who represent the system they are apparently protesting against is mind-boggling, not to mention illogical. But it perfectly bears out Ward Churchill’s observations of the nature of organised protest in the industrial West. Looking at the Occupy Wall Street web site reveals an article entitled “From Tahrir Square to Times Square: Protests Erupt in Over 1,500 Cities Worldwide” which focuses almost entirely on New York and conveniently skips any mention of Rome – yet the headline used the word “erupt”. Clearly any eruption has to be properly sanctioned by those calling the shots. The comments below the article are replete with complaints about the media coverage of the protests, as if coverage is what matters rather than actually achieving anything concrete (“Hey guys, we got in The Times. High fives!”). One comment is particularly revealing:

We’re pulling together world-wide. 40,000 people on the street in Germany this weekend – not enough, but a first step in the right direction. Don’t believe the news coverage about Rome (Italy): there were just under 100 troublemakers, but 200,000 peaceful protesters!!!

This speaks the language of symbolic environmental “leaders” like Bill McKibben, who count success in terms of numbers rather than results. According to the logic of the mainstream activist groups what matters is not that one person managed to disrupt a corrupt system, but that thousands of people marched in support of that one person.

I suspect that the same groups and “leaders” would be horrified if someone were to slice through the primary fibre optic cables connecting CNN or Fox News to the outside world if it interrupted coverage of the same protest; even if it meant the cessation of a constant barrage of state and corporate controlled news into the homes of the civilized millions.

That the Occupy protests provide a potential useful crucible for real action that may help remove the very systems the movement rails against (though not too much of it, please, because how would those “jobs” we all desire (are made to desire) be created?) is not in dispute; though from my experience, such gatherings are no more crucibles of real change than any other gathering of people who have an opportunity to talk. In fact, the very act of occupying without disrupting is likely to plant the idea into the heads of very many people that occupation without disruption is sufficient.

It is not. Here is the second quotation:

Revolutionary movements do not spread by contamination but by resonance. Something that is constituted here resonates with the shock wave emitted by something constituted over there. A body that resonates does so according to its own mode. An insurrection is not like a plague or a forest fire – a linear process which spreads from place to place after an initial spark. It rather takes the shape of a music, whose focal points, though dispersed in time and space, succeed in imposing the rhythm of their own vibrations, always taking on more density. To the point that any return to normal is no longer desirable or even imaginable.

When we speak of Empire we name the mechanisms of power that preventively and surgically stifle any revolutionary becoming in a situation. In this sense, Empire is not an enemy that confronts us head-on. It is a rhythm that imposes itself, a way of dispensing and dispersing reality. Less an order of the world than its sad, heavy and militaristic liquidation.

The goal of any insurrection is to become irreversible. It becomes irreversible when you’ve defeated both authority and the need for authority, property and the taste for appropriation, hegemony and the desire for hegemony. That is why the insurrectionary process carries within itself the form of its victory, or that of its defeat. Destruction has never been enough to make things irreversible. What matters is how it’s done.

(The Invisible Committee, “The Coming Insurrection”)

This quotation is important because it is. Read it again, then go and make your own occupation – in whatever form it may take – count.

To: Professor Mike Gonzalez, Glasgow University

Hi Mike

I’ve just read your article “Eva Morales Defence of Mother Earth Rings Hollow in Bolivia” (http://www.guardian.co.uk/commentisfree/cifamerica/2011/oct/03/evo-morales-indigenous-people-protest) and am a little concerned. I assume (hope) you weren’t responsible for the headline as that only reflects a personal opinion, even though the headline implies this as fact. You are no doubt more qualified than me to comment on the political situation in Bolivia, but to suggest that the actions of an over-zealous police force reflects on Morales’ worldview when earlier in the article you show it was subordinates of Morales who ordered and defended the actions of the police is confused, if not dangerous.

There is a huge amount of economic interest in Bolivia, as you correctly state, and to ignore the enormously powerful forces of corporatism and state-sponsored agitation (as has been rife in South America over the past 45 years) in favour of an attack on Morales principles is disingenuous to say the least. A common tactic in past regime changes has been to undermine the head of state through the buying out of lesser politicians, and creating a feeling of unrest on the street by the spreading of rumours, the control of the military and subsequent violence to suppress dissent, and other tactics more subtle yet just as effective. I, and others like me, suspect this is happening at this very moment.

Mainstream NGOs are, of course, blind to such activities as they will always pursue the populist agenda, i.e. that which supports the viewpoints expounded by the bulk of their supporters – after all, where would they get funding from if they were campaigning counter to the viewpoints of their funders? Of course the frontline prevention of unethical activities has to take place, but to report on this and ignore the background of supremely powerful influences bent on regime change (and how better to make it happen than to tar the regime with the brush of “inhumanity” – how ironic given the previous paragraph) is not acceptable. The real kicker here is that none of the mainstream NGOs have signed up to the ground breaking People’s Agreement of Cochabamba, or the Universal Declaration of the Rights of Mother Earth which Morales himself has pushed for since 2009. This is a telling sign, if not absolute evidence, of the mainstream bias of the media bodies and NGOs reporting on the current situation in Bolivia.

I would urge you to read the article at http://wrongkindofgreen.org/2011/09/30/who-really-leads-on-the-environment-bolivia-verses-the-movement-the-facts-speak-for-themselves/, and perhaps ask that your article be amended to reflect the wider background of corporate and state influence in South America.

Kind regards

Keith Farnish

(More information at http://wrongkindofgreen.org/2011/09/30/peak-hypocrisy-u-s-organizations-exploit-bolivia-crisis/)

Now that the Unsuitablog is taking a more occasional view of ethical hypocrisy (short for, “I really don’t have the time for all this!”) it takes a very special email or advert to make it to the blog. Most of them end up in my junk folder, but some of them sneak into my inbox, which usually means I haven’t heard from the agency or company in question before. So imagine my delight when something from Greenloons popped up the other day, and made me angry all over, just like the early days when I wasn’t so innured from hypocrisy. It deserves to be published in its entirety:

FOR IMMEDIATE RELEASE

Eco Trailblazer Greenloons Guides Families to International Rainforests with Emphasis on Educational / Sustainable Vacations

Top Five Recommendations Span Globe for Certified Green Eco Adventures

Vienna, VA, Sept. 7 – Eco trailblazer Greenloons http://www.greenloons.com/ guides families to international rainforests that are inclusive of sustainable vacation opportunities. Its top five recommendations spanning the globe offer green eco adventures that are certified by leading third party sources.

Irene Lane, Greenloons founder, believes it’s never to early to introduce children to the “lungs of the planet”, the world’s rainforests covering less than two percent of the earth’s total surface area but are home to 50 percent of its plants and animals.

“Because rainforests are disappearing at a rate of more than 56,000 square miles each year, it’s crucial for kids to learn about how important these environments are to their everyday lives,” Lane said. “Through extensive research, we are able to offer unique family travel experiences where young and old can connect at a deeper level in a sustainable manner with the places they are visiting.”

Greenloons top rainforest destinations for families include Costa Rica, Peru, Madagascar, Borneo and Australia.

Costa Rica – Rainforest Adventure focuses on Corcovado National Park on the Osa Peninsula that protects such endangered species (showcased by a local guide) as jaguar, puma, crocodile, tapir, poison dart frog, scarlet macaw and harpy eagle. Local beaches are major nesting sites for several varieties of sea turtles. Roundtrip ground transfers are by private taxi from Puerto Jimenez served by daily flights from Costa Rica’s Tobias Bolaños International airport in San Jose. Packages are 5 days/4 nights starting at $690 per person with year-round open scheduling.

Peru – Exploring the Amazon Rainforest showcases the world’s largest tropical rainforest with the world’s second longest river, the Amazon. A motorized canoe down the Peruvian Amazon in the Tambopata National Reserve can reveal, among other wildlife, giant otters. The Tambopata Research Center has exclusive access to untouched Amazonian forests; a local naturalist introduces ongoing projects that include visiting the world’s largest macaw clay lick. Five day/4 night trips for $999 per person depart year-round with flexible, open scheduling.

Madagascar – Madagascar Experience encompasses an eco-system so isolated and unusual that scientists call it “the eighth continent.” The rainforests of the Atsinanana encompass six national parks that protect the large Indri lemur, tenrec, fanaloka and aye-aye. The ancient town of Antsirable transitions guests around volcanic lakes from upland rainforests to the semi-arid landscape of Isalo. The 10 day/9 night packages start at $1599 with monthly scheduled departures year-round.

Borneo – Borneo Family Adventure includes village home stays at Kinabatangan Jungle Camp and rainforest camping in tropical Sabah, part of the rainforests of Asia stretching from India and Burma in the west to Malaysia and the islands of Java and Borneo in the east. In addition to spotting macaques, proboscis monkeys, crocodiles and perhaps wild orangutans, guests visit Labuk Bay Proboscis Monkey Sanctuary and meet orphaned orangutans. Elevenday/10 night trips start at $1375 for adults with departures in January, April, July, August, October and December.

Australia – Fraser Island & Reef Experience opens up the underwater world of the Great Barrier Reef and Fraser Island World Heritage Site, the only place in the world where along Yidney Rainforest trails and growing on sand dunes at high elevations are towering pines, rainforest trees with giant girths, rare and ancient giant ferns, eucalypt forests, lemon-scented swamp vegetation and dwarfed heathland shrubs covered in a profusion of flowers. On the water side in addition to snorkeling guests may see shipwrecks, sharks, dolphins and manta rays at Indian Head. Six day/5 night trips are offered year-round. Call Greenloons for pricing (703.752.6270).

About Greenloons:

Greenloons (http://www.greenloons.com/) guides families to travel experiences managed by certified third-party suppliers engaged in eco- and sustainable tourism. Lane founded Greenloons in 2010 for the global community of nature enthusiasts and wildlife conservationists interested in accessing detailed and reliable information about responsible, sustainable and certified ecotourism travel vacations both in the US and abroad.

Greenloons is a first-of-its-kind online resource aimed at answering the growing need for accredited eco-tours and sustainable holiday travel in the tourism industry. Greenloons.com provides ecotourism education, news, comparable certified ecotour and volunteer conservation program listings, tour reviews and booking services, plus a forum for the community to share its personal vacation stories and tips for establishing ecotourism in any corner of the world.

# # #

For photos and/or more information on how Greenloons is making a difference please contact:

Sara Widness / 802-234-6704 / sara@widnesspr.com
Dave Wiggins / 303-554-8821 / dave@travelnewssource.com
Website and Portfolio of Past Releases: http://www.travelnewssource.com/
Follow Widness & Wiggins PR on Twitter: http://twitter.com/#!/BoulderDave

Greenloons Company Contact:
Irene Lane / 703.752.6270 / irene@greenloons.com / http://www.greenloons.com/

Now, forgive me if I’m being stupid, but I had a lovely trip to the isle of Skye recently, which consisted of a 1 hour bus journey followed by about 7 hours on a couple of trains and a 30 minute ferry. I walked to the camp site. The environment in which I was camping, with a few others, and learning some useful bushcraft skills to boot, was beautiful. The journey was equally stunning. The total distance travelled: about 250 miles, which I thought was about far enough. Recently I wrote an article on The Earth Blog called, “Finding My Limit” which emphasised the importance of searching out and making the most of that which is close to you.

Such inconsequential places, and such seemingly trivial reasons to go there. Just a few words, a bite to eat, a passing smile, a friendship reignited, a love on fire. We ignore these local places because the civilized world insists that our boundaries are distant, we can achieve anything, we have no limits. The Diaspora of our mechanised, electrical, money-soaked commercial excesses has, indeed, reached round so far it hits itself on the back, and screeches past to take another lap of the little blue-green dot we live on. In universal terms Earth is a dot. In human terms it is all we can ever intimately know as a species, and as I look out of my window I can see – what? – a few hundred metres; a couple of miles if I get up high.

Why go further when what really make our days go round are those apparently inconsequential dealings with the things that are so close to us? Yet we choose to ignore them because there is a bigger world out there. I refuse to accept that and choose the places I can walk to, run through and, if I really want to open my mind up, cycle there and back. That is my limit; all I can really know, and love, and nurture.

Ecotourism is a contradiction. “Tourism” is about travel for travel’s sake – the culturally imposed “need” to explore at leisure simply because something is there. “Eco” implies ecology and the tight network within which all life is entwined. The two simply cannot go together, except in the minds of a capitalist, bent on making us believe you can have it all.

Let’s look at the quotation from Irene Lane again:

“Because rainforests are disappearing at a rate of more than 56,000 square miles each year, it’s crucial for kids to learn about how important these environments are to their everyday lives,” Lane said. “Through extensive research, we are able to offer unique family travel experiences where young and old can connect at a deeper level in a sustainable manner with the places they are visiting.”

The mass of contradictions in this statement is mind-boggling. Irene is talking about places thousands of miles away, yet she talks about the need to “connect…in a sustainable manner”. Is she implying that we can only make deep connections with places that are in exotic locations – for that is what the sales pitch seems to be implying? And does she really expect us to believe that a composting toilet and a faux-native tour justify the burning of hundreds of gallons of aviation fuel and diesel. And what about the “Because rainforests are disappearing at a rate of more than 56,000 square miles each year”? This sounds like a “see it before it’s gone” appeal.

Am I being too cynical?

Well, let’s look at a quotation from their website to check my cynicism out:

“We know that it is impossible to have a 100% carbon-offset vacation – we are humans after all!”

This is in the context of explaining how carbon offsets are used to make the travel distances no problem at all, apart from the few percent left over because “we are humans after all!” Sorry? No one forced you to travel those thousands of miles across oceans and continents. No one but civilized humans would do that. And that’s the real kicker: Irene Lane is conflating the destructive habits of civilized humanity to the whole of the human race. We do not push crap into the atmosphere because we are human; we push crap into the atmosphere because we are civilized humans, brainwashed by people like Irene Lane into thinking that it’s ok to go to Borneo, Madagascar, Australia and even Antarctica for our “eco” vacations.

The saddest irony of all is loons, an order of birds chosen to represent a migratory person that lives lightly on the land, require a pristine, food-rich marine environment to survive. The same environments that the Deepwater Horizon oil leak devastated in July 2011, and the Exxon Valdez crash coated in a thick blanket of oil in March 1989. Now what was that oil being drilled for and transported I wonder?

There is a rule in civilized society that goes something like this: Whenever something is compulsory then it must have something wrong with it. We see it all the time, in the school system and it’s one-size-fits-all approach to child indoctrination; in the application of statutory rules that are essentially corporate policies; in the forced registration and noting of people and everything associated with them – compulsion is rampant within civilization because if it weren’t then people might do whatever they liked, and that would be a terrible blow to the economy and the power of the ruling minority.

Such is the micro-management taking place in every aspect of our lives, that it comes as little surprise when a new compulsion is introduced, and a great surprise when any genuine freedom is granted. One such new compulsion, or so it seems, that only briefly caused a ripple – and then possibly only because of a fear of increased access to pornography – was a new scheme introduced by Longfield Academy in Dartford, Kent. Essentially, every student (of state-sponsored indoctrination) will be given an iPad, which would be used to, in the school’s own words: “revolutionise learning in the new Academy and at home”. There is little about this idea that doesn’t make my skin creep, and the creeping becomes more intense as you delve deeper into the details.

The otherwise abhorrant Daily Mail was refreshingly candid in the headline to the story that broke in July, 2011: “School orders parents to buy their children a £600 iPad2”. It went on:

A school came under fire yesterday for forcing its parents to buy a £600 iPad2 for their children. Teachers at Longfield Academy, in Dartford, Kent, have succumbed to the current technology trend and are bulk-buying 1,400 of the touchscreen computer tablets made by Apple. From September the school will require all pupils to have one and are installing interactive whiteboards that link to the iPads.

Parents will have to splash out £16 a month, for three years, for the iPads – equivalent to £576. The total cost to parents at the school will be a staggering £806,400. The move by Longfield, a school for pupils aged 11 to 18, is the first of its kind in England, but hundreds of schools could follow suit as it has been revealed that some 500 are poised to adopt a similar scheme with digital education charity, e-learning Foundation.

Experts yesterday criticised Longfield for piling pressure on cash-strapped parents to pay for the ‘toy’. They questioned the school’s desire to use iPads as an educational tool – saying they were more suited to watching movies, surfing the internet and playing music.

And they warned that it will lead to an increase in the number of pupils viewing porn.

Education expert Sue Palmer, author of Toxic Childhood, said: ‘This school is jumping on the “cool” bandwagon. It’s after cheap headlines. It should instead be focusing on the quality of education it provides. The school is shamefully giving parents the impression that buying an expensive iPad is in their child’s long term interest. In reality parents are being asked to invest a small fortune in something that is little more than a toy and hugely associated with the viewing of porn.

Longfield’s decision to teach all pupils with an iPad is the first of its kind in the England.

To be honest the “porn” issue is a moot point – people will view porn whenever and however it is available, so long as it remains available, so the iPad is no worse than any other technology on this point. On every other point, though, it is clear that the scheme does nothing but feed the technological obsession of the school system while lining the pockets of Apple Computer. This latter point is made clear via the school’s own newsletter, all about the scheme, which explained:

On the 30th March two parents events were carried out where the vision for the scheme was outlined and the iPad project
manager from Apple demonstrated the educational applications of the device.

Going on to answer the revealing question, “Why are we going to use Apple only?” with a trite explanation pointing to “life expectancy” and “creative and collaborative work”, conveniently skipping over the idea that Open Source or even other commercial offerings have much the same capabilities. But that’s not the point. Apple appears to have benefitted perhaps accidentally from this decision but then been called in to ensure the technology becomes binding. Brand loyalty is what all corporations love best, and what better way to seal brand loyalty than to make your brand ubiquitous in a (to all intents and purposes) compulsory “learning” environment?

Apple love this lots, as you can see from their Youth Programs, offering among other things:

Youth Workshops
From composing a song in GarageBand to building a photo album to creating a compelling Keynote presentation, our Youth Workshops offer families with kids (ages 6 to 13) a chance to work together to hone their Mac skills and use iLife and iWork applications to complete exciting projects. We offer the free workshops at Apple Retail Stores worldwide.

Field Trip to the Apple Store
Take your students on a Field Trip to an Apple Retail Store for an unforgettable learning experience. On their Field Trip, students can create something amazing right on the spot. Or they can bring in a project they’ve already created and turn our store into a theater, sharing their achievements with parents, teachers, and friends. No matter which option you choose, everyone will have a great time.

and the exceptionally immersive:

Apple Camp
Lights. Camera. Camp. Nothing beats Apple Camp for a fun summer activity for your kids. This summer, kids ages 8-12 will learn the ins and outs of iMovie and how to make a film in about the time it takes to watch one. The free workshop, held at the Apple Retail Store, spans three days and leads up to an Apple Camp Film Festival where campers debut their masterpieces.

So by falling for the latest retail obsession, no doubt helped by the fact that it is run by the Leigh Academies Trust (motto “Act Enterprisingly. Work in Partnership. Achieve Excellence.”), Longfield Academy has allowed Apple to influence a significant part of the lives of the young people whose care it has been entrusted with. By further making the iPad a home/school deal then Apple gets to eke its way into the private lives of these same young people who without the iPads may have (horror of horrors!) decided to spend some time away from technology when they get home rather than being gripped with the ubiquity of computerisation.

I can’t finish off this noxious tale without linking to a video produced by (some of) the students of Longfield. What is really frightening is that they really think this is a good thing…

UNDERMINING OPPORTUNITY

Are you a student at Longfield Academy? Do you like being brainwashed by the technocracy and the so-called “education” system? Well, first I think it would be fair to refuse the iPad – just take it back, if you have it, or if you are today’s new intake (yes, term starts today, at the time of writing) then refuse it in the first place. Legally, no school can force you to accept the iPad; less still can they make you pay for it – they would be in breach of tax rules and subject to ferocious fines from HMRC if you were forced to pay.

And how about a nice bit of subvertising? Maybe you have an art project coming up, or perhaps something in media studies. How about taking the beloved Apple logo and turning into something a lot more truthful – perhaps a worm coming out of its rotten core, or some slave labour overseen by a grinning Apple?

Some good examples of subvertising here: http://thesietch.org/mysietch/keith/subvertising-gallery/, to adorn the toilet walls, or even the art room :-)

The Olympic Charter reads as follows:

Fundamental Principles of Olympism

6. Belonging to the Olympic Movement requires compliance with the Olympic Charter and recognition by the IOC.

Notice the highlighted points, particularly those mentioning Universal Fundamental Ethical Principles and Human Dignity – they are key to the next set of information, which you might find runs rather contrary to the Fundamental Principles of Olympism. The more you know about the activities of the corporations mentioned, the more appalled you are sure to be.

Coca-Cola is proud to be a Presenting Partner of the London 2012 Olympic Torch Relay, and looks forward to helping to spread the magic of the Olympic Games well beyond London, inspiring communities across the UK to participate in the biggest celebration of world sport.

Coca-Cola’s partnership with the Olympic Flame began in Barcelona in 1992, and London 2012 will mark the eighth time the company has served as a Presenting Partner. Coca-Cola will draw on its unrivalled heritage of involving people in the excitement of the Olympic Torch Relay to bring the Olympic Games to doorsteps across the UK. Find out more at www.cokezone.co.uk/olympicgames

(http://www.london2012.com/games/olympic-torch-relay/presenting-partners/)

The London 2012 Organising Committee today announced Rio Tinto as their 40th domestic sponsor for next year’s Olympic and Paralympic Games.

Rio Tinto will provide the gold, silver and copper to produce 4,700 medals for the London 2012 Games. The company, a leading international mining group headquartered in London, will become the Official Mining and Metals Provider to London 2012 and the 24th domestic Tier 3 sponsor.

London 2012 will be the second Games at which Rio Tinto has supplied the metals, having previously done so for the Salt Lake City Winter Olympic Games in 2002.

LOCOG Commercial Director Chris Townsend commented, ‘The medals are one of the great traditions and enduring images of any Olympic or Paralympic Games, so Rio Tinto will play a significant role in the successful delivery of London 2012. We welcome them to the London 2012 family and we look forward to working with them to ensure that our medals will be both spectacular and sustainable.’

(http://www.london2012.com/news/2011/04/london-2012-secures-rio-tinto-as-sponsor.php)

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has appointed Heineken UK, Britain’s leading brewer, as Official Lager Supplier of London 2012 in a Tier Three sponsorship deal.

As part of the deal, the company’s flagship premium beer, Heineken, will be the branded lager served at the Olympic and Paralympic Games, and Heineken UK will have exclusive pouring rights for its portfolio of beer and cider brands at all London 2012 venues where alcohol is served.

As an official supplier of the London 2012 Games, Heineken will also be able to utilise exclusive hospitality and marketing opportunities associated with the event. It will also enjoy sponsorship and venue supply rights associated with the British Olympic Association, Team GB, the British Paralympic Association and ParalympicsGB.

Chris Townsend, LOCOG Commercial Director, said: ‘Like many major events, the provision of food and drink is a part of the overall experience and this year sees our plans in this regard move up a gear. We are especially pleased to be working with Heineken, as we have a shared goal of encouraging adult visitors to our venues where alcohol is served to celebrate responsibly. We welcome Heineken to the London 2012 family and look forward to working with them between now and the summer of 2012.’

(http://www.london2012.com/news/2011/02/london-2012-signs-heineken-as-latest-sponsor.php)

The International Olympic Committee (IOC) has announced that Procter and Gamble (P&G) will join The Olympic Partners (TOP) Programme.

P&G will be an official Olympic worldwide partner in the ‘personal care and household products’ category until 2020, including the London 2012 Olympic Games. As part of the agreement, P&G will also partner the IOC and the National Olympic Committees around the world.

IOC President Jacques Rogge said: ‘Procter & Gamble is a first-class company, and we are absolutely delighted to announce that we will be partnering with it until 2020. P&G’s global reach and consumer insight will be a real boost in our efforts to communicate the Olympic values to a worldwide audience, and its financial support over the next decade will benefit the entire Olympic Movement, including the athletes themselves.’

(http://www.london2012.com/news/2010/07/11th-olympic-worldwide-partner-announced.php)

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) is pleased to confirm ArcelorMittal as a Tier Two sponsor of London 2012 and Official Steel Supporter of the Games. The deal follows confirmation that ArcelorMittal will fund the construction of a 115m-high visitor attraction in the Olympic Park in time for the Games. The attraction will be designed by artist Anish Kapoor and structural engineer Cecil Balmond and named ‘The Orbit’ during the Games.

As part of the deal, LOCOG will benefit from the sale of tickets to visit the viewing platform of the tower, as well as being able to provide hospitality in the tower at Games-time. The tower is expected to be completed by May 2012 and will be an iconic presence on the skyline as well as providing visitors with spectacular views across the Olympic Park.

LOCOG Chair Seb Coe commented: ‘The Olympic Games and Paralympic Games are already transforming east London and the addition of the Tower at Games-time will provide an added dimension to the Park. We are thrilled to have ArcelorMittal on board as a sponsor and I have great pleasure in welcoming them to the London 2012 family.’

(http://www.london2012.com/news/2010/05/london-2012-confirms-arcelormittal-as-tier-two-supporter.php)

The London 2012 Organising Committee (LOCOG) today announced BMW as the official Automotive Partner of the London 2012 Games. BMW becomes the seventh Tier One partner and 24th domestic partner overall.

The company will supply around 4,000 vehicles to transport the ‘Games family’ during the Olympic and Paralympic Games – including athletes, technical officials, the media and International Sports Federations.

BMW is also a ‘Sustainability Partner’ and has committed to provide a low emissions fleet. It will showcase electric vehicles and also provide bicycles to help athletes and LOCOG staff get around at Games time. The measures will help deliver LOCOG’s objectives of a ‘low carbon and ‘healthy living Games.

LOCOG Chair Sebastian Coe said: ‘Operationally, an automotive deal is vital for any Organising Committee and so I’m thrilled BMW is on board. They share our vision to stage a sustainable Games in 2012 and will be a valued partner.

‘On a commercial level, signing another Tier One Partner in this challenging environment is a fantastic achievement but it goes to show the inspirational power of the Olympic Games and Paralympic Games.’

(http://www.london2012.com/news/2009/11/bmw-signs-as-newest-london-2012-tier-one-partner.php)

GE [General Electric], a worldwide partner of the Olympic Games, has today announced plans to donate £4.8 million ($8 million) worth of medical equipment, including foetal monitors, incubators and MR scanner, to Homerton University Hospital in Hackney, East London.

Hackney is one of the five Host Boroughs of the London 2012 Games. The hospital is the nearest to the Olympic Park.

The pledge will enhance the hospital’s care of premature and sick babies. It will help reduce infant mortality rates across the borough and make a significant contribution to the Government’s policy agenda on maternal and infant care.

Paul Deighton, Chief Executive of the London Organising Committee of the Olympic and Paralympic Games (LOCOG), said: ‘We applaud GE’s donation – which is a great example of a tangible legacy left by a corporate sponsor beyond the 2012 Games.

‘This is what Olympic legacy is all about – giving the people of East London access to world class facilities on their door step – in this case healthcare – which will help improve lives for generations to come.’

As a worldwide partner of the Olympic Games, including London 2012, GE will provide GE infrastructure solutions for Olympic venues including power, lighting, water treatment, transportation and security. It will also supply hospitals with ultrasound and MRI equipment to help doctors treat athletes.

The donation is part of a GE Healthcare programme ‘healthymagination’, using innovative technology to improve healthcare around the world.

(http://www.london2012.com/news/2009/06/ge-donates-4-8m-pounds-to-host-borough-hospital.php)

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) today announced The Nielsen Company as its official Market Research Services provider.

Working in collaboration with the LOCOG marketing team, The Nielsen Company will undertake all of LOCOG’s market research services requirements, including developing a market research strategy, undertaking tracking studies and organising online panels and surveys.

LOCOG chair Seb Coe welcomed the appointment: ‘This is more fantastic news for the project, as we’ve signed yet another market-leading company to the commercial programme. The Nielsen Company will assist us in the decision-making process by testing our ideas in the marketplace. One of our challenges – and opportunities – is connecting with young people. Nielsen will help us to do this and will, I’m sure, prove to be a huge asset to our marketing push, which is moving up a gear in 2009.’

‘Nielsen is pleased to partner with LOCOG in support of London 2012,’ said Susan Whiting, vice-chair of The Nielsen Company. ‘The Olympic and Paralympic values are shared by Nielsen’s employees, and we look forward to providing critical consumer and media insights that will deliver an Olympic experience that London and the UK can be proud of.’

(http://www.london2012.com/news/2009/06/london-2012-appoints-market-research-services-provider.php)

London 2012 Sustainability Partner EDF Energy has launched an annual ‘Green Britain Day’, aiming to show the world how Britain can lead the world in the race against climate change.

Inspired by the Games, people are being invited to join Team Green Britain and use the day, 10 July, as the start of a journey to be more sustainable.

Advice can be found on the Team Green Britain website on ways to be more sustainable across five themes: home and garden, food, lifestyle, travel and money.

Olympic and Paralympic champions including cyclist Victoria Pendleton and Paralympic swimmer Eleanor Simmonds are among those who have joined the team.

Over 450 schools have signed up to be part of activities, as part of EDF’s online ‘POD’ educational resource; 1,000 more have downloaded materials to help them ‘do something green for the team’ on the day. There will also be 20 community events running across the UK.

The project is running in association with the Eden Project, who are holding a concert featuring Paul Weller and Florence and the Machine to round off the day.

Sebastian Coe, London 2012 Organising Committee Chair, said: ‘London 2012 is all about using the power of the Games to inspire change and it’s fantastic to see EDF Energy, the first sustainability partner of London 2012, taking this on in their activation. The Green Britain Day campaign is a great way for people to come together and make a difference.

‘Sustainability underpins our planning for the Olympic Games and Paralympic Games. It will be a key part of our legacy and Team Green Britain will, I hope, grow as we head towards 2012 and live on after the Games have gone.’

(http://www.london2012.com/news/2009/06/edf-energy-launches-team-green-britain.php)

Tier Two Supporter Cadbury [Kraft] has extended its existing deal with London 2012 so that they will supply all confectionary and packaged ice cream sold at official London 2012 outlets at Games time.

As part of the extension sugar-free gum Trident becomes the fifth Tier Three brand to sign to London 2012.

London 2012 Chief Executive Paul Deighton said: ‘This deal is a great opportunity for Cadbury to extend its partnership with the London 2012 Olympic Games and Paralympic Games, and for us to continue to develop our commercial programme and raise more private finance to host and stage the Games.

‘Cadbury has a long tradition of sports sponsorship, both in this country, and of supporting major international events, and are proving a strong addition to our team of world class commercial partners.’

(http://www.london2012.com/news/2009/03/cadbury-extends-partnership.php)

Atkins is the latest Tier Three provider for the London 2012 Games, as the partnership programme continues apace.

Atkins is the official Engineering Design Services provider for the 2012 Games. Their services include help with building services design, acoustics, fire and accessibility advice for temporary Games venues in London and across the UK. These include Horse Guards Parade, Greenwich Park and Footballing venues St James’ Park, Hampden Park and the Millennium Stadium.

Atkins has been part of the design team for the Olympic Park site since late 2005, working with partners to help with aspects of clearing and cleaning the site, road and bridges and ecological support.

London 2012 Chair Sebastian Coe said: ‘We are now at the half-way point between winning the bid and staging the Games, and the appointment of Atkins is a real sign that the project is developing at a rapid pace and that we are well on track.

‘Atkins is a world class player in this field, with a fantastic record of working on major projects. They know the project inside out and will be a valuable partner on the road to 2012.’

(http://www.london2012.com/news/2009/01/atkins-announced-as-latest-tier-three-provider.php)

BP has been announced as the sixth Tier One Partner of the London 2012 Olympic and Paralympic Games.

As the official Oil and Gas Partner and a Sustainability Partner, BP will provide the fuelling facilities for Games-related transport. It will also provide Liquefied Petroleum Gas (LPG) for catering, vehicle washing facilities and technical support services, including a system for tracking and reporting carbon emissions.

Following a strong tradition of supporting the arts, BP will promote and support the Cultural Olympiad with exhibtions and outreach programmes around the UK.

LOCOG Chair Sebastian Coe said: ‘From the moment the Olympic flag is handed to London, the eyes of the world will be on the UK. So I am delighted that we have the best of British companies joining us on our journey to 2012 to deliver a truly memorable Olympic and Paralympic Games.’

The number of Tier One Partners signed so early is unprecendented. They will help fund the cost of staging the Games as well as helping to spread the message of the Games, to inspire change.

(http://www.london2012.com/news/2008/07/bp-announced-as-latest-tier-one-partner.php)

British Airways has been announced as the newest Tier One partner for the 2012 Games, in the airline category.

A firm supporter of the London 2012 bid, the airline will now have marketing rights to the London 2012 Games and provide flights to athletes for the Beijing Games this summer and the Vancouver 2010 Winter Games.

As part of the deal announced at Heathrow’s Terminal 5, British Airways will also provide support for volunteer training and a travel bursary scheme for aspiring athletes.

Willie Walsh, British Airways chief executive, said: ‘British Airways is a natural partner for London 2012 and we are proud to become part of the team that makes the London 2012 Olympic and Paralympic Games a success.

‘As one of Britain’s most high profile and iconic brands, it is right that we should sponsor the Games in our home city. We supported London’s bid in 2005 and we will be proud to welcome the world to London when the global spotlight falls on the UK in 2012.’

(http://www.london2012.com/news/2008/02/british-airways-announced-as-tier-one-partner.php)

Leading energy company EDF was today announced as London 2012’s next Tier One domestic sponsor and a sustainability partner.

As Europe’s lowest carbon-emitting energy company, EDF will help make sure the 2012 Games are sustainable and will encourage people and businesses to reduce their carbon footprint through a ‘Green Lane’ campaign.

The company now have exclusive marketing rights for the utility services sector, including use of the new London 2012 logo, plus exclusive access and category marketing rights to Team GB and Paralympic GB for Beijing 2008 and Vancouver 2010.

The announcement was made at an event at 2012 venue Greenwich Park, where a ‘Green Lane’ was created to show how homes can be made to be environmentally friendly.

EDF has a strong connection with the Games and its UK subsidiary was the first company to sign up as a partner during the bid for 2012.

Pierre Gadonneix, Chairman and Chief Executive Officer of EDF, said: “I am delighted that EDF will be an official partner of London 2012.

“With these Olympic and Paralympic Games, we want to deliver the vision of inspiring future generations and leaving a lasting legacy, in sport and in society.”

Sebastian Coe, Chair of the London 2012 Organising Committee said: “Sustainability is at the heart of London 2012 and we’re looking forward to working with EDF to make London 2012 truly sustainable Games, delivering a lasting legacy benefiting sport, the environment and the local and global community.”

(http://www.london2012.com/news/2007/07/edf-announced-as-london-2012-sustainability-partner.php)

Commercialism in sport! Who’d have thought?

In an unlikely alliance, Lush Cosmetics joins the Indigenous Environmental Network against the Canadian tar sands. The Lush campaign targets the tar sands, yet the CEO of Lush fails to target his own family’s dynasty built on the continued exploration of oil, gas and mining.

The reason Lush CEO Mark Wolverton would support such a hypocritical campaign is nothing new. It’s fantastic branding. It makes people feel good when they buy a bar of soap. It raises awareness – without threatening the industry (or his family’s fortune) in any meaningful way. It builds brand loyalty. And I will be the first one to say – Lush executes such branding/marketing brilliantly.

Read the full story, including a host of bad news for Lush fans over here…