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Sony Open Planet Ideas Exposed

Posted by keith on 7th September 2010

“Just imagine if today’s technology could be re-purposed in radical ways to help solve our planet’s environmental problems? Well, a new project called Open Planet Ideas has been designed to enable you to do just that.”

Ok, thought experiment, so I’m doing just that and you can join in too. What you will probably end up realising is that very little of today’s technology could ever be re-purposed to solve environmental problems; unless you can think of a way to use a billion television sets for the benefit of the natural world, or a hundred million Playstations. Yes, this is a venture by Sony; that well-known philanthropic organisation that will stop at nothing to make our world a better place, so long as it is crammed with its consumer goods.

Sony Europe and WWF to crowdsource eco technology applications with “Open Planet Ideas”

a.. Sony Europe launches Open Planet Ideas in conjunction with WWF.
b.. Open Planet Ideas is an online platform which challenges members of the public to imagine how current Sony technologies could be repurposed to tackle environmental problems.
c.. Projects may be collaborative, with online participants sharing inspiration.
d.. Those who collaborate on the winning idea will have the opportunity to work with Sony engineers and WWF specialists to bring it to life.
e.. For more information see www.openplanetideas.com.


Just imagine if today’s technology could be re-purposed in radical ways to help solve our planet’s environmental problems? Well, a new project called Open Planet Ideas has been designed to enable you to do just that.

Open Planet Ideas is an online community that challenges you to imagine how technologies such as gaming devices, digital cameras and GPS units could be used to address environmental issues like climate change, biodiversity and water conservation.

You can share inspirations and ideas in photographs, videos and stories, and then evaluate and vote on which concepts should be developed further. Those who collaborate on the winning idea will have the opportunity to work with Sony engineers and WWF specialists to make the project a reality.

Get involved at www.openplanetideas.com.

Thanks,

Clea Gray
Grayling
29-35 Lexington Street
London
W1F 9AH
United Kingdom

Tel: +44 (0)20 7025 7500
Direct: +44 (0)20 7025 7551
Mobile: +44 (0)77 7560 1121
Email: Clea.Gray@Grayling.com
Web: www.Grayling.com

Nice of Clea to provide to much contact information – she must have really wanted people to get in touch…later.

In case anyone is unsure later on about the environmental claims being made by Sony with regards to this project, I now quote verbatim from the website, including the robust support WWF are giving to said project:

Why is Sony doing this?

As one of the world’s biggest digital entertainment companies, it’s no big surprise that at Sony we believe passionately that technology can do good things. But we also believe that people can make really amazing things happen when they get together.

We’ve created Open Planet Ideas as part of our commitment to help create a more sustainable environment for current and future generations. And we’ve also built it to show that communities can play a vital role in accelerating the pace of technological, social and environmental change.

At Sony we believe strongly that technology can play a key role in solving some of the environmental issues facing the planet. Reflecting this philosophy, we’ve also set ourselves strict sustainability targets that include lowering energy consumption, re-using materials and recycling more. We also look beyond our products to support eco initiatives that could benefit from using our technologies and products for environmental gain.

Why is WWF doing this?

At WWF we’re always open to embracing new ideas – especially those that help raise awareness of today’s environmental issues, inspire solutions-oriented responses and ultimately benefit our one and only planet.

We also believe that we can’t do everything alone. That’s why we have a long and successful track record of working in partnership with others – including some of the world’s leading companies – to raise standards, drive sustainability and bring about positive change.

WWF’s corporate partners use their voice to make change happen. And this is exactly what Open Planet Ideas is also about: leveraging the amazing potential of modern technology to make a positive contribution to the environment and to society.

Our vision is one of a world where people live in harmony with nature. We’re positive that by working together constructively we can, and will, solve current problems. Especially if we use the great tools and resources that we have at our disposal – and above all, our ability to think creatively and innovate.

(my emphasis)

Not surprisingly, I wasn’t completely convinced that Sony were really showing “commitment to…a more sustainable environment”, given their entire business model depends upon shifting as many new electronic items to consumption slaves as humanly possible. I had a short email dialogue with Clea:

To: Clea Gray
Subject: Re: Sony Europe and WWF launch “Open Planet Ideas”

So, Clea, what Sony and WWF are proposing is that all Sony products sold will now have a positive effect on the environment. Yes?

I’m slightly surprised that any high complexity technology that relies on an industrial infrastructure could ever be environmentally friendly, but I’m willing to listen if you could explain the theory.

Thanks

Keith

To: Keith Farnish
Subject: RE: Sony Europe and WWF launch “Open Planet Ideas”

Hi Keith,

Thanks very much for your e-mail.

Sony in not trying to crowdsource for new ideas on how it’s technology can become more environmentally friendly but rather trying to encourage the public to collectively create ideas around how existing Sony technology can be repurposed and redesigned to help tackle some of the worlds key environmental problems (defining a specific issue is the first stage of the Open Planet Ideas campaign).

This kind of approach to re-using current technologies was first demonstrated by Sony last year in the Forest Guard project. Working with Sony, a group of young people from California conceived the novel use of Sony’s IPELA security cameras, wireless networks and photo-stitching software to create an online community of citizen firewatchers, monitoring at-risk areas where forest fires are a major environmental threat.

I hope this answers your question, Sony and WWF are holding a breakfast media briefing event for ‘Open Plant Ideas’ on the 10th Sept at the National Geographic store on Regent Street, London which you are more than welcome to attend.

Here is a brief outline of the itinerary:

09:15 Arrive at National Geographic Store, 83-97 Regent Street, London, W1B 4EW
Coffees & welcome
09:30 Adrian Northover-Smith, Sony – introduction to Open Planet Ideas
09:40 Celebrity spokesperson
09:55 Open Planet Ideas – demonstration of key features
10:15 Dax Lovegrove, WWF
10:25 Q&A sessions
10:40 Photo shoot
11:05 121 interviews and breakout-sessions
11.30 Depart

Please let me know of you will be able to make it or if you need any more information.

Regards,

Clea

So now, not only are WWF getting in on the act, but our old car advert loving friend National Geographic are hosting a conference, which I wholeheartedly recommend you attend and make your opinions felt…

To: Clea Gray
Subject: Re: Sony Europe and WWF launch “Open Planet Ideas”

Hi Clea

You seem to have answered every question except for the one I asked:

“So, Clea, what Sony and WWF are proposing is that all Sony products sold will now have a positive effect on the environment. Yes?”

The implication being that something like a Playstation – the function of which, at the lowest level, is to make Sony money; but at a more superficial level, to entertain people, or rather distract them from the real world – can have a net environmental benefit. I would be keen to see Sony’s calculations, as to this net benefit.

Regards

Keith

To: Keith Farnish
Subject: RE: Sony Europe and WWF launch “Open Planet Ideas”

Hi Keith,

I’m happy to talk through the Open Planet Ideas project in more detail, it might be best to do so over the telephone. Do you have a contact number I can call you on?

Thanks,

Clea

So call her up I did. Because Grayling are a PR company which, no doubt, want to ensure their efforts touch as many people as possible, I think it’s only fair you get the chance to hear the recording too. To add to the listening experience there are also a few links that you need to be aware of which are to pages referred to in the conversation.

Grayling’s PR activities in industry: http://www.grayling.com/EnergyEnvironmentIndustry/

The NGO Perception Audit: http://www.grayling.com/NGOPerceptionAudit/

That dreadful gas pipeline work: http://www.holmesreport.com/story.cfm?edit_id=11532&typeid=1&goto=story

Now for that phone call.

And in case you’re wondering, no one has got back to me yet.

Posted in Campaigns, Corporate Hypocrisy, NGO Hypocrisy, Sponsorship, Techno Fixes | 4 Comments »

Monthly Undermining Task, August 2010: Crash The Mainstream Environmentalists’ Party

Posted by keith on 9th August 2010

They (350.org) refuse to countenance the idea that industrial civilization is the problem – every action leads to the Senate, even requests to non-US “members” lead to the Senate. They are like a stuck record – a really dated record, like Alice Cooper trying to down with the kids when he spends most of his time playing golf. Bill McKibben may once have bitten the heads off proverbial bats, but now he’s just trying to get a clean shot down the fairway with all his mainstream buddies waiting in the clubhouse.

Not a day goes by when the words of the representative of some Environmental Group or other isn’t contacted by a newspaper or television station asking for comment on the story of the day, whatever will happen to sell the most papers or garner the most viewers. Without fail the comments offered are words of the most ineffectual sort, gently admonishing this or that company or politician, and offering the kind of advice that would sit comfortably in the pages of any corporate enviro-speak manual. Only today, a representative of Greenpeace Netherlands referred to the export of thousands of tonnes of electronic waste using the execrable phrase: “The fundamental problem with electronics is that it’s designed in a very bad way.”

Not, “The fundamental problem with electronics is that it is a symbol of an ecocidal consumer culture”, perhaps adding, “and the tide of toxic waste won’t end until that consumer culture comes to an end.” You won’t hear that from Greenpeace, or any other mainstream environmental group.

Not a week goes by without some campaign or other being launched to prevent environmental destruction, or make efforts to put right that destruction. The vast, vast majority of these campaigns are based upon the same “logic” as the vast, vast majority of people who make comments to newspapers or television stations: this is the system we have, so we have no choice but to make it behave itself as best it can. That, of course, is bullshit.

As I have written time and time again, it is an utterly pointless task trying to make Industrial Civilization sustainable or “environmentally friendly”, because the nature of civilization is to destroy, to take what it wants to achieve its aims and only stop when it runs out of energy, people or space. It only stops when it collapses – it never stops of its own accord.

The mainstream environmental movement has never got this, and never will, because its very existence depends on the support of a large number of people both for income and staffing. It also depends on the good will of the system itself, that permits it to protest peacefully, speak freely and generally operate within the Law of the Land. There is an invisible line that separates the words and deeds of the mainstream from the words and deeds of the “extremist”; that same line separates that which is pointless, ineffective action from that which will actually achieve the kind of change humanity requires in order to survive.

This line is never crossed.

If you want to see this entire movement in microcosm, look no further than 350.org and the work they do which has come, in recent months, to define environmental symbolism. I have written about them before, but was moved to write again by the following email that purports to originate from the desk of Will Bates, one of their key campaigners:

Dear Friends,

On the morning of April 21, 2009, as people rallied in thousands in the city of Cochabamba, a young woman walked to the center of the conference, took a deep breath, and improvised a 350 banner, joining a new worldwide call for climate action.

She had worked the previous day to try and convince her friends at 350 to join her, but in the mainstream NGO community, taking REAL action on climate change is a risk that few larger NGOs are willing to take. This was one the smallest actions that day, but one of the most powerful.

And she didn’t stop there. Determined to make a difference, she overcame even more challenges at Cochabamba by calling for no NGO to undermine 300ppm in the plenary sessions and calling for action on behalf of millions of people in Bolivia and around the world.

Unfortunately, not all representatives of 350.org shared her bravery and failed to fight for a fair, ambitious and binding international people’s agreement steering us towards safety below 300ppm.

So she, the activist, with other activists, went back to work.

I spoke to the woman on the phone last week, and she relayed the news that she’s found a group of activists who were inspired by her actions, and together they’re planning to keep calling for support of the people’s agreement out of Bolivia. Temperatures must not exceed 1C and we must get back down to 300ppm.

But we’re not waiting until October to Get To Work–we’re starting now. Ambitious climate action takes a bit of planning–that’s why we’re coordinating a week of local “Climate MeetUps” at the end of August calling for 300ppm. The meetups will be short and casual meetings we can use to make big plans for the coming year.

Think of it as a synchronized, global planning meeting. At your Climate MeetUp in August, you’ll be supporting real activists around the world in unveiling the new 300.org campaign — a Global Work Party supporting the position finalized in Bolivia:

“On a shared vision for long-term cooperative action, the submission calls for developed countries to “take the lead and strive towards returning greenhouse gas concentrations in the atmosphere to well below 300 ppm (parts per million) CO2eq with a view to returning concentrations to levels as close as possible to pre-industrial levels in the longer-term, and to limit the average global temperatures to a maximum level of 1degree Celsius with a view to returning temperatures to levels as close as possible to pre-industrial levels in the longer-term.”

The Global Work Party, supporting our new campaign for 300ppm will be a chance for all of us to show what leadership really looks like — together, we’ll get to work creating climate solutions from the ground up and demand our politicians do the same.

Thank you for making us see the light,

Will Bates on behalf of the entire 350.org/300.org team.
_____________
350.org is an international grassroots campaign funded by the Rockefeller Foundation. It aims to build and protect their brand at all costs. It mobilizes a global climate non-movement united by a common call to protect the current economic system. By not sharing the real climate science with citizens and supporters, and by protecting the status quo, we will ensure that the world’s most vulnerable will not succeed in establishing bold and equitable solutions to the climate crisis. 350.org is what we like to call “ The most powerful brand in the world”.

What is 350? 350 is the wrong number that we tell supporters is the safe upper limit for carbon dioxide in our atmosphere. Scientists measure carbon dioxide in “parts per million” (ppm), so 350ppm is not the number humanity needs to get below as soon as possible to avoid runaway climate change. To get there, we need to get back to pre-industrial levels of 278. However – 278 is a different kind of PPM- this is a number which would only be possible by embracing a new economic system based on people, not profits as we build a zero carbon society. Unfortunately, this model representative of social equality is not a model that compromised, well funded mainstream NGOs embrace.

I have no way of verifying whether Will Bates wrote this or not, but if so it would be an extraordinary turnaround by an organisation that was originally set up using a grant originating from the Rockefeller Brothers Fund, a bit of guilt-shedding “philanthropy” funded from a long history of global oil, construction and banking interests.

Actually, looking at the 350.org website, I see no evidence of this turnaround as yet, and am not the slightest bit surprised because any organisation that would take its seed-money from the same fund that founded the conservative free-market thinktank, the American Enterprise Institute is not likely to bite the hand (or rather system) that feeds it.

The upshot of this is that nothing 350.org – or for that matter WWF, Conservation International, The Sierra Club, Greenpeace and any other mainstream environmental group you wish to name – do, is going to upset the system from which that group gets its money and its support.

One sees occasional glimpses of light, but just as soon as something chances to suggest a genuine desire for real change from the mainstream, the heavy fist of popular support comes crashing down. No wonder all anyone is ever asked to do on behalf of these Groups (often called NGOs) is make a symbolic gesture.

When you take part in a protest that does not directly threaten the thing you are protesting against, you are simply sublimating any anger you might have into whatever symbolic acts you have been led to believe will lead to change.

This process of sublimation is repeated in all facets of Industrial Civilization, from the Government Consultation and the Parliamentary Process through to apparently useful tools as Judicial Review and industrial Whistleblowing; all chances of real change are prevented by an array of gaping holes, channelling our anger into “constructive” activities. Because we followed the recommended course of action – the peaceful alternative – we feel sated and content that right has been done, even when nothing has been achieved.

About 3 years ago, talking to a friend, I had what I thought was a pretty good idea: I would take it upon myself to show the environmental mainstream up for what it is; show to people that groups like WWF, Friends of the Earth and Greenpeace are a big part of the problem, not part of the solution. It occured to me that simple exposure of these double-standards might be enough to change the public’s perception of “environmentalism”.

Of course I didn’t realise at the time that I might be falling into the same trap as everyone else in my position, and that simple exposure would not be nearly enough. True, if you tell someone something enough times then they will begin to believe it is true, but all the while these groups have big incomes (often from corporate funding) with which to publicise their work then the small voices that say, “but this won’t change things,” will be constantly drowned out by the mainstream desire to stay within the confines of the ecocidal industrial system.

I say again: it is an utterly pointless task trying to make Industrial Civilization sustainable or “environmentally friendly”. The big environmental groups don’t get this and they never will.

What is needed – if you are willing to do this with me – are a range of different tactics that will inject a hefty note of dissonance into the pitiful messages of “change” that the mainstream perpetuates. I will give you an example: let’s suppose that the email above was a fake; produced, in fact, by someone who wanted to show the truth behind the nice, civilised press releases that 350.org churn out. It would not take a huge effort to alter an existing email, then forward it on – thus masking the original email header – as a piece of “news”. How many false press releases would need to be circulating before people started asking questions of the originators of those messages?

I consider this to be low risk, for how can such an act be libellous if it contains more truth than the original message – the one that said that small reductions in carbon dioxide over decades are sufficient; the one that said that writing to or petitioning politicians would change things; the one that said we can continue having a growing economy and also protect the biosphere? That’s three lies that are commonly written, or at least implied in huge number of press releases. How can your amended version be libellous if it contains more truth than the original message?

Plus, who would want to admit that they had been lying in the first place?

As the Environmental Groups pat each other on the back – notice how they hardly ever criticise each other, that would be like criticising yourself – tell each other what a great job they are doing, and pouring another glass of celebratory fizz, they might not spot who is sneaking in the door, switching the music off and turning on the bright lights of reality.

Low Risk

Ok, there’s a small chance you might get lynched, but what about starting at a real party, like the one Greenpeace is holding near to Heathrow Airport on Saturday 28th August. Here, you can have my personal invitation if you want. There are all sorts of events like this, celebrating pyrrhic victories, such as the cancellation of a third runway west of London (is this really a “local” party, considering WWF, Greenpeace and RSPB are involved?), at the same time as as airport expansion pushes ahead in Edinburgh, Bristol, Cardiff, Manchester and to the east of London. Plus what about campaign launches, updates and anniversaries – there are so many to choose from all over the world.

Perhaps the most subversive thing you can do at these events is to ask questions of as many people as you can; questions like, “What will/did this achieve?” “Why are you doing this?” “Why do you think it will work?” “What’s the point if the system stays the same?” and so on. Creating uncertainty is the key here for, certainly at every meeting I’ve ever been to, the attendees are in search of answers, but rarely ever question the ones they are given. For instance, events to organise marches – as though marches ever achieve anything – are always framed in such a way that the march will happen anyway, and it is just the detail that is being discussed. Ask the questions – challenge the received “wisdom” that marches change anything: create uncertainty. Then leave.

I want to make it clear, I have plenty of time for the research work and dissemination of information that many groups do, even WWF produce some excellent papers. What I have a problem with is what happens when we know this: what do we do? We do what we are told, because we have been led to believe change will happen…and it never does.

Local and national radio stations are ripe areas for undermining the mainstream message of inaction. Care is, of course, necessary here because you don’t want to be undermining the fact that environmental destruction is taking place; but right from the off, the message that a representative of Greenpeace or Sierra Club will give is that humans are causing the damage – not civilization, not the industrial system, but humans. In many cases a news story based phone-in will welcome a representative of an environmental group, and you can be that representative. As the show starts, call the station, let them know that you represent whichever Group is relevant to the story (all the better if the story is about the group itself!), give a false name if you like, and then go on the show.

Remember, what you are getting across is essentially what the group is afraid of saying: that there is no point appealing to politicians and businesses, there is no point marching, signing petitions, holding candlelit vigils; all of this is just grist to the mill. No, your Group is going to change its tactics and denounce the entire industrial system because the industrial system is the problem. You will refuse to work with politicians and business, and embrace communities; give the say back to the people, not tell them what actions to take from some head office. In short, you are telling the world that you have failed and something entirely different is needed.

(On a specific note, and one that really rankles with me, if you can go on as a spokesperson for PETA, then mention that you are no longer going to use sexist, misogynist campaigns that focus on bare female bodies – that ought to stir a few pots.)

Even lower risk, there is always the option of sending a letter to a newspaper, magazine or journal playing the “representative” card. Most publications don’t follow up on letters, so you can use the published addresses of the mainstream group you are choosing to (I was about to use the word “defame”, but in the circumstances I reckon you are simply showing them the light, as it were) undermine. Friends of the Earth have conveniently produced a guide to getting your letter printed – just remember the salient points that civilization is what is destroying the planet, and no amount of pandering to the system is going to change things; and away you go!

Medium Risk

This article cannot hope to cover more than a tiny number of the possible actions, so please take some time to read this list for more ideas – and send me some more if you have them. But now it is time to move on to a few higher-risk actions, that aren’t for the faint-hearted, but which could really undermine the mainstream message.

One such type of action – a logical step on from pretending to to work for mainstream groups – is actually working for them, then turning the cards. It’s dead easy to volunteer to work at a Group and get involved in small scale public-facing activities like street stalls and leafleting – in my experience, though, because such activities are so ineffective, it is likely that simply telling the public the truth about campaigns (i.e. they are just making people think the Groups are on the case, when they are not) will be even more ineffective. The real undermining as a volunteer is to be done in group meetings or at conferences – which you will need to work at to get invited to – when you will have the opportunity to strike at the heart of the “activist” community, and lead a few people to a better place. The risk comes if you get a chance to speak on behalf of a local branch – and will therefore make quite a few people upset – and then tell the truth about the way the group is operating. If you want to really speak on behalf of the Group itself at conferences etc., with bona fide credentials, then you will almost certainly need to already be working for that group: trust takes a long time to build up. Once in a position of trust, though, the opportunities for telling both the people inside the Group and the public in general the truth about mainstream “activism” are considerable. If you want to hang around for a while, then you might be best concentrating on subtle messages or “accidental” slip-ups in press releases and speeches; but if you are already sick and tired of working for the Man, in the guise of an NGO, then you can be as blatant as you like.

You may only have one shot at this before being unceremoniously dumped, and be unlikely to ever work for such a Group in the future; but then why would you want to work in the environmental mainstream if you consider them to be acting hypocritically? Then again, your bona fide newpaper article, or radio / television interview could completely change how the environmental mainstream is viewed by both the corporate and political world (“One of us”) and those people who really want a future for humanity (“Not one of us”).

Many mainstream Groups work with, and get money from, corporations. The largest groups like WWF, Conservation International and The Nature Conservancy take money from large companies as a matter of course, and there is no doubt at all that such a relationship has a deeply adverse effect on the modus operandi of the groups themselves. Johann Hari puts it like this:

The green groups defend their behavior by saying they are improving the behavior of the corporations. But…the pressure often flows the other way: the addiction to corporate cash has changed the green groups at their core. As MacDonald says, “Not only do the largest conservation groups take money from companies deeply implicated in environmental crimes; they have become something like satellite PR offices for the corporations that support them.”

It has taken two decades for this corrupting relationship to become the norm among the big green organizations. Imagine this happening in any other sphere, and it becomes clear how surreal it is. It is as though Amnesty International’s human rights reports came sponsored by a coalition of the Burmese junta, Dick Cheney and Robert Mugabe. For environmental groups to take funding from the very people who are destroying the environment is preposterous – yet it is now taken for granted.

I went through a period of masquerading as corporations in order to find out what steps NGOs would be prepared to take in order to get finances with which to continue their operations. What I found was often revealing and disturbing. Up to now I have not linked directly to a phone call that I made to The Woodland Trust, but feel it is time to demonstrate how easy it is – by nature of the cosy relationship with corporations – to get such information from hypocritical NGOs. The recording can be found here:

http://www.archive.org/details/WoodlandTrustAcceptDubiousCorporateSponsorship

There is something exhilarating about getting such blatant admissions from what is apparently a “green” group; and if you are able to carry out such subterfuge from the comfort of your telephone (the techniques are described here) then I can assure you, you will remain hooked. If you are not willing to publish your findings to the wider world, then you can always send the recordings to me and I will publish them on your behalf, with as much negative publicity for the Group as I can muster.

Finally, you might have noticed that a number of activities listed in “100 ways” go beyond what most of the Mainstream Groups are willing to do; but that doesn’t mean these actions cannot be carried out “on behalf of” such Groups. We are talking about the kind of things they would not condone themselves, such as barracading shopping malls, or send out radio or TV blocking signals during advertising breaks – to undermine the consumer society. If you can leave a relevant “signature” in the course of your action, then two advantages come into play: first, you are less likely to be found out (it won’t incriminate the group as there won’t be sufficient evidence) and, second, it will force the group to admit they wouldn’t do such a thing, thus undermining their own credentials as activists*. The risk of this area of activism depends on the action being carried out, and is only limited by your own imagination.

I suppose it is fortunate that there are no truly high risk undermining actions that can be taken against mainstream environmental groups – assuming that you are not dealing with psychopathic supporters – but in the event that the combined efforts of Underminers does lead to the downfall of such organisations as wish to see the burgeoning power of corporations and their political puppets continue; to anyone still in awe of the Sierra Clubs and WWFs of the world this is a hugely risky strategy. As far as I’m concerned, it’s about bloody time millions of genuinely caring people stopped being relentlessly asked to carry out pointless tasks on behalf of these groups: it’s about time we decided for ourselves what real change looks like.

*Make sure the action is effective, not just symbolic: hard-core activism that does not have a useful outcome is no better than softly-softly symbolic action.

Posted in Advice, Exposure, Monthly Undermining Tasks, NGO Hypocrisy, Sabotage, Sponsorship, Spoofs, Subvertising, Symbolic Action | 20 Comments »

Hello Green Tomorrow: Avon Conveniently Forget Their Ingredients

Posted by keith on 30th July 2010

Hello Green Tomorrow Avon logo

Sitting in my inbox for four months, one would expect a story to go stale, but despite coming at a particularly hectic time of my life, and being revisited just this morning, it seems that some stories are destined to keep going simply because the parties involved are in such deep denial. One such story is that of the cosmetics giant Avon, long-time vivisectionists, and brainwasher of millions of civilised housewives into thinking that their lives could be inestimably better if only they slapped some chemicals on their face, are running a campaign known as “Hello Green Tomorrow”.

The press release went like this:

Avon Hello Green Tomorrow

Avon Products, Inc. has launched Hello Green Tomorrow, a unique global grassroots mobilization in over 65 countries worldwide. The first goal of this environmental movement is to restore trees in the Atlantic Rainforest, in partnership with The Nature Conservancy. Avon started the campaign by donating $1 million to replant 1 million trees in this critically-endangered region.

a.. With just $1 per tree, you can join this unique global mobilization and help save the Atlantic Rainforest for today and for the next generation.
b.. You and your readers can join our environmental movement by visiting hellogreentomorrow.com, our Hello Green Facebook Tab, and following conversations on Twitter, using the #hellogreentomorrow hashtag.
c.. Imagine breathing with only seven percent of your lungs. The Atlantic Rainforest in South America helps serve as the “lungs of the earth,” but only seven percent remains, making it one of the world’s most critically endangered ecosystems. This is important to all of us, wherever we live.
d.. As the “lungs of the earth”, tropical forests such as the Atlantic Rainforest are vital to our survival. Rainforests help reduce pollution, mitigate climate change, and support a vast array of wildlife, including many species found nowhere else. Already 93% of the Atlantic Rainforest has been destroyed, but with just one dollar, you can help us restore it.

So, let’s just assume that Avon genuinely want to protect and even restore the Atlantic Rainforest, and the “Hello Green Tomorrow” campaign will play a major part in this important effort; they are claiming, as I write, to have planted 2 million trees using donations from people visiting the website. These trees are being managed by The Nature Conservancy, a major friend of corporations, and the project is endorsed by UNEP’s Billion Tree Campaign, a project that is so fraught with corporate corruption that it shames the whole of the United Nations Environment Programme simply by virtue of its catalogue of ecocidal corporate partners.

So far, so bad.

The press release wasn’t sent in isolation, though. Here is the rest of it…

From: Jennifer Duval
Sent: Wednesday, March 17, 2010 7:13 PM
To: keith@theearthblog.org
Subject: Avon Launches Hello Green Tomorrow: $1 Plants a Tree in the South American Atlantic Rainforest

Hi,

Happy St. Patty’s Day!

Wanted to keep you abreast of Avon’s inspiring cause initiative helping to create a greener tomorrow. Avon’s Hello Green Tomorrow campaign empowers your readers to make real changes by supporting the endangered Atlantic rainforest. I have provided details on the initiative below, and would be happy to send more information your way!

[press release]

Please let me know if you have any questions.

Best,

Jen


Jennifer C. Duval

Attention!
411 Lafayette Street, 5th Floor
New York, NY 10003

I thought I’d try a trick I learnt in the days when I used to negotiate contracts – when asking a difficult question, also make a point that would immediately put the subject on the back foot, and thus be more forthcoming.

Dear Jennifer

Could you please tell me if Avon use palm oil in any of their products?

Thank you

Keith

P.S. I am not Irish, why would I be interested in St Patrick’s day?

That sort of worked; Jennifer passed the query on to, presumably, her superior, who responded:

Hi Keith,

I hope this finds you well. Hello Green Tomorrow is a cause initiative to help rebuild the Atlantic Rainforest – there is no product tie-in. Sorry if you found the St. Patty’s reference to be offensive.

Hope this clears things up. Please do let me know if you have any questions.

Best,
Ruth
________________
Ruth E. Kallens
Attention
411 Lafayette Street
5th Floor
New York, NY 10003
M: 908.433.2183
F: 212.625.1300
rkallens@attentionusa.com
www.attentionusa.com

No product tie in! What about the Avon brand being splattered all over the press release? I get the feeling that there is some issue with showing the dissonance between Avon’s use of palm oil and their apparent concern for the Atlantic Rainforest. Could it be that this is greenwashing?

Hi Ruth

You cannot separate the initiative from the sponsor – not only are Avon involved in this, they founded Hello Green Tomorrow, so any hypocrisy lies squarely on their doorstep. It appears that HGT is being advertised as a “grassroots” campaign (http://shop.avon.com/shop/assets/images/landing/hgt_faq_en.pdf) even though it is clearly an “astroturf” (a corporation masquarading as grassroots – http://en.wikipedia.org/wiki/Astroturfing)

If it turns out that palm oil is used in Avon products then that will be disastrous for Avon’s public image, given that there is no such thing as sustainable palm oil, and that the production of palm oil is the fastest growing cause of tropical deforestation on the planet.

Yes, it appears Avon do use palm oil: http://www.avon.com/1/1/512-mark-dew-drenched-moisturlicious-lip-color.html

“contains shea butter and palm oil to help moisturize and protect”.

Gosh, rainforest destruction so lips can be kept nice and moist!

And here are another 392 products*: http://www.google.co.uk/search?q=%22palm+oil%22+site%3Aavon.com

This is not going to look good for Avon if this gets out.

Best

Keith

And now it is out.

—-

*at the time of writing this was 153, suggesting that someone has been carefully re-editing ingredients pages.

Posted in Astroturfs, Corporate Hypocrisy, Sponsorship | 8 Comments »

Greenwash of the Week: The Sustainability Consortium [from The Good Human]

Posted by keith on 23rd July 2010

Another winning post by David at The Good Human, exposing a magnificent example of Astroturfing. I suspect one reason these things keep turning up is because of “Fluorescent Tabard Syndrome”: the psychological oddity that allows anyone wearing an extremely bright item of work clothing to go virtually unnoticed by the general public. Essentially, if the lie is big enough, or the company greenwashing is so obviously trying to cover up their ecocide, then people will accept this as OK.

Thankfully, some of us aren’t falling for it…

I have written about some whoppers on this site and in the Greenwash of the Week series (Sustainable Brands was one of my favorites), and this is right up there with some of the best. The Sustainability Consortium, an “independent organization of diverse global participants who work collaboratively to build a scientific foundation that drives innovation to improve consumer product sustainability through all stages of a product’s life“, would seemingly be a place you would see companies truly dedicated to the environment and sustainability, right? However, you would be wrong…as you can see from this small sample of members, along with some examples of how much they care about sustainability:

* Walmart – Wal-Mart Stores Inc. has agreed to pay $27.6 million to settle claims of improperly handling and dumping hazardous waste at stores across California.
* Monsanto – Monsanto’s RoundUp “May Have Dire Consequences for Agriculture” and “Monsanto Fined $2.5 Million for Misleading Farmers About GM Cotton Seed”
* Cargill – Cargill leaves a palm oil mess in Papua New Guinea and all 83,000 hectares of Cargill’s five directly owned oil palm plantations have been carved out of lowland rainforests, causing massive deforestation. As of 2009, Cargill is actively clearing forest in Borneo at their PT Harapan Sawit Lestari plantation without an environmental impact assessment.
* Clorox – Chlorine bleach releases dioxin, furans and other organochlorines into the air, can cause sore throats, coughs, wheezing, shortness of breath, fluid in the lungs and studies have shown a relationship between dioxin exposure and cancer, birth defects, and developmental/reproductive disorders.
* Colgate – Makers of “plastic, one-time use toothbrushes (called WISP’s) so that you can freshen up multiple times throughout the day. Which is why I find Colgate’s supposed environmental stewardship to be such an insult. It’s called “Respect for our Planet.” Um, yeah. If respect for our planet means throwing up a web page and then manufacturing utterly useless products that will sit in our landfills until the Sun burns out, you guys have it nailed.”
* Disney – Too much to even list here, but my friends over at EcoChildsPlay have a ton of good stuff about their “concern”.
* Kimberly-Clark – Kimberly-Clark’s new policy is to ensure that 40 percent of its North American fiber is either recycled or certified by FSC, but in order for Kimberly Clark products to be environmentally preferable, the company needs to announce meaningful targets for increasing recycled and post-consumer recycled fiber in their products. The current policy does not guarantee that Kimberly-Clark will in fact increase recycled content in any of its at-home products, most of which do not currently contain any recycled content at all. Their at-home tissue products are not guaranteed to improve. Also, check out their Pure & Natural diapers which are anything but.
* SC Johnson – Makers of Pledge, Ziploc, Off!, Glade, Raid, Windex, Scrubbing Bubbles, and Drano. What a collection of sustainable products they have! I have featured them as a Greenwash of the Week before, Treehugger has added them to their Greenwash Watch series, and Seventh Generation wonders when Drano became “non-toxic and environmentally friendly”.
* Unilever – Although not directly related to the environment, it is a human-rights issue: “Unilever Builds a Facebook App To Help Indians Whiten Their Skin”
* Tyson – Tyson Foods on trial for polluting Illinois watershed and Tyson Fined $2M For Mucking Up Missouri River
* Waste Management – Federal authorities have given a toxic waste dump (owned by Waste Management) near a Central California farming community plagued by birth defects 60 days to clean up soil contaminated with carcinogenic PCBs.

Are there some members of the Consortium who actually do care to be sustainable and are not only interested in a little “purchased greenwash”? Yep. But many of them are well-known polluters, human rights abusers, and purveyors of genetically-modified foods and goods.

So much for “Sustainability”…

Full background information with links available at David’s fine site.

Posted in Astroturfs, Corporate Hypocrisy, Sponsorship | No Comments »

It’s a Gusher: Outrage Erupts at D.C. Green Groups’ Ties to BP (from WCP)

Posted by keith on 4th June 2010

This had to be republished, for it reinforces many of the things The Unsuitablog has been going on about for years now. As I said a short while ago, the reason I keep raising the hypocrisy of so-called “environmental” NGOs is because organisations like The Nature Conservancy, Conservation International, WWF and Greenpeace are doing far more damage than good with their slavish adoration of the corporate world.

It has to end, and it will be ordinary people, like us, that do it.

WaPo’s story yesterday about the cozy ties between BP and the nation’s leading environmental groups has let loose a deluge of angry comments from members of the Arlington-based Nature Conservancy and other groups that have taken millions of dollars from the disgraced oil giant.

Here’s a good one from Cindy D., a Nature Conservancy member who last night accused the organization of censoring comments to its blog: “Why are my comments not being posted? Are the moderators afraid to leave up criticism of NC? I notice that my posts and those of others who are critical of NC have been removed. Even more reason to revoke my membership. Oh, and remember, you don’t moderate the world; there are plenty of other venues in which to expose your hypocrisy.”

You can read more of the e-wrangling between the group’s executives and its members here (provided these comments have not been similarly erased).

The British oil conglomerate has spent hundreds of millions of dollars over the last decade to transform its image from that of a dirty old oil company into “Beyond Petroleum” – a company so environmentally friendly it had transcended oil drilling (and spilling) for happy, sunny and clean technologies such as wind and solar. Never mind that the so-called “renewables” never received anywhere near as much investment as the company puts into exploring for and extracting oil and gas.

Most of the money went to the advertising firm Ogilvy & Mather Worldwide but, as the Post’s Joe Stephens points out, the oil giant has shelled out to prominent environmental groups – including several headquartered in the D.C. area. The Nature Conservancy has received nearly $10 million from the company. Crystal City-based Conservation International has received millions more and even gave BP chief executive John Browne a seat on its board from 2000 to 2006. (Browne relinquished his seat about the time a sex scandal ended his reign at BP.) And, the company has had dealings with the Sierra Club, Audubon, Environmental Defense Fund, among others.

While it may seem incongruous to their mission, the environmentalists haven’t tried to hide the corporate dough. They have, in fact, trumpeted their ties to corporations, arguing that these partnerships lead to better corporate environmental policies and less damage to the planet.

So it’s understandable that BP’s latest environmental debacle does not look good for its environmentalist friends – many of whom have been partnering with the company for a decade or more.

For BP, it’s been a decade replete with felony charges, criminal fines and consent decrees with various federal agencies. The Department of Justice ordered BP to pay $70 million in criminal fines and restitution to settle felony charges related to an pipeline leak on Alaska’s North Slope and an explosion at its Texas City, Texas, refinery that left 15 dead. And that ’s just a partial recap of BP’s various run-ins with the feds.

The unraveling of BP’s “green” marketing efforts would almost seem comical – perhaps poetic justice – if the accident wasn’t wreaking so much havoc in the Gulf of Mexico. By some estimates, it’s already gushed more petroleum than the Exxon Valdez. But much has changed in corporate-environmentalist relations in the 21 years since the Valdez hit a reef and spilled more than 10 million gallons of crude oil into Alaska’s Prince William Sound.

The most telling quote in Stephens’ story is from Justin Ward, a Conservation International vice president: “Reputational risk is on our minds,” says Ward, eluding to the risk that people may lose all faith in environmental groups that get too close to corporate polluters.

Well, duh! But the interesting thing is the way Ward expressed the growing angst at the conservation group. The term “reputational risk” is a buzzword of companies like BP that have given lavishly to nonprofit organizations as part of their quest to be seen as (but not necessarily to become) “socially responsible” corporations.

It kinda makes you wonder if the environmentalists have been influencing the corporations or if it’s the other way around.

Posted in NGO Hypocrisy, Promotions, Should Know Better, Sponsorship | No Comments »

Sustainable Brands 2010 (from The Good Human)

Posted by keith on 6th May 2010

David at The Good Human got in touch to let me know about his brilliant article on yet another “Hey guys, aren’t we green!” PR back-slapping shindig. Of course I had to repost it, and couldn’t resist a little subvertising (see above)…

What do you get when a bunch of unsustainable companies pay a lot of money to become sponsors/attendees of an upcoming event called Sustainable Brands? You get a massive greenwashing event where “real” sustainable brands like the Monterey Bay Aquarium, Interface Americas, Green Mountain Coffee Roasters, Living Homes, and the Environmental Defense Fund get mixed in with some the world’s most unsustainable companies and thus don’t get the real kudos they may deserve from us. So which companies will be attending/sponsoring a conference on sustainability but have no business being there? Let’s take a look at a few from the list…

Clorox – Makers of bleach, Liquid Plumber, Pine-Sol, and Tilex. Bleach production and use releases dioxin, furans and other organochlorines into the air, and studies have shown a relationship between dioxin exposure and cancer, birth defects, and developmental/reproductive disorders. Inhaling the fumes may lead to sore throat, cough, wheezing, and shortness of breath, along with fluid in the lungs, and ingesting household bleach can cause oral, esophageal and gastric burns as well as produce nausea, vomiting, diarrhea and abdominal pain. Sure sounds like a “sustainable brand” to me. How about you?

Coca-Cola – I like Coke. I drink Coke occasionally. Coke tastes good. But the Coca-Cola brand is most definitely not a sustainable brand. They produce and sell Dasani bottled water, which is just filtered tap water in plastic bottles. Regular old tap water costs about $0.002 per gallon compared to the $0.89 to $8.26 per gallon charge for bottled water like this, while 88% of empty plastic water bottles in the United States are not recycled. The Container Recycling Institute says that plastic water bottles are disposed of (not recycled) at the rate of 30 million a day! Also, the production of the plastic (PET or polyethylene) bottles to meet our demand for bottled water takes the equivalent of about 17.6 million barrels of oil (not including transportation costs). That equals the amount of oil required to fuel more than one million vehicles in the U.S. each year. Around the world, bottling water uses about 2.7 million tons of plastic…each year. Add in the HFCS they use in their soda products and, well, you can just about remove the word sustainable from their brand.

Dow Chemical – You may remember last week’s Greenwash of the Week which involved these guys. They were sponsoring a “Live Earth Run For Water” in New York City and thought no one would notice. Responsible for such amazing products as the Agent Orange sprayed all over our troops and Vietnamese people in Vietnam and some major dioxin pollution in cities across the world (which still isn’t cleaned up and is being ignored by Dow), I guess they figure that by showing up at Sustainable Brands all will be forgiven. Not so fast, Dow. In Bhopal, India roughly 30,000 people are still drinking water contaminated with heavy metals and organochlorines; in North America Dow is responsible for dangerous dioxin contamination around its global headquarters in Midland, Michigan, vinyl chloride contamination in Louisiana, dioxin & furan contamination in Western Canada, and Dow toxins are poisoning people and ecosystems in Vietnam, South Africa, New Zealand, Brazil, and Central America. Sustainable? I think not.

Nestle – Another Greenwash of the Week veteran! As of late, Nestle has become the target of several anti-Nestle campaigns and stories. Why, you ask?

* In Maine, Nestle has repeatedly sued (5 times and counting) the tiny rural town of Fryeburg – a clear attempt to litigate the tiny town into insolvency, winning the right to tap the local aquifer by default. Why? Because the town’s planning commission – and a majority of its citizens – said “no” to Nestle’s proposed 24/7 water pumping station (which returned little economic value to the town) and its accompanying traffic, noise, and pollution.

* In Michigan, Nestle – despite repeatedly proclaiming themselves “good corporate neighbors” who would never damage a watershed – were ordered to reduce pumping after courts repeatedly found Nestle was damaging a local watershed.

* In 2008, The Permanent Peoples’ Tribunal (PPT), led by Nobel peace prize winner, Adolfo Pérez Esquivel, accused 43 companies present in Colombia of various human rights violations. The Tribunal, consisting of various international notables, made such accusations after almost three years of investigating allegations of human rights violations in Colombia. Among the companies accused of human rights violations are Coca Cola, Nestlé, British Petroleum (BP) and Telefonica. The PPT also said the Colombian Government is equally responsible for the violation of human rights, “favoring capital over people’s lives”. [16]

* Canadian environmental groups have filed a misleading advertising complaint against Nestle disputing claims in an ad by the world’s largest food company that its bottled water has numerous ecological benefits.

* Greenpeace has new evidence which shows that Nestle – the makers of Kit Kat – are using palm oil produced in areas where the orangutans’ rainforests once grew. Even worse, the company doesn’t seem to care.

Do I really need to go on about how Nestle is by no means a Sustainable Brand?

SC Johnson – Makers of Pledge, Ziploc, Off!, Glade, Raid, Windex, Scrubbing Bubbles, and Drano. What a collection of sustainable products they have! I have featured them as a Greenwash of the Week before, Treehugger has added them to their Greenwash Watch series, and Seventh Generation wonders when Drano became “non-toxic and environmentally friendly”. A Sustainable Brand? I think not.

Wal-Mart – For my money, I have saved the best for last here. In fact, just yesterday it was announced that Wal-Mart is being fined $27.6 million dollars for environmental violations in California. What better timing than right before they head to a conference on being sustainable! The money is to settle charges that it violated California environmental laws by improperly handling, storing and disposing of hazardous materials such as pesticides, chemicals, paint, acid, aerosols, fertilizer and motor oil. Yummy. Last year they announced their “Sustainability Index“, of which CorpWatch said “It is an amazing act of chutzpah for Wal-Mart, which probably keeps more sweatshops in business than any other company, to claim moral authority to ask suppliers about the treatment of workers in their supply chain.” They have also been charged with countless human rights violations, gender discrimination, and the selling of non-organic food as organic in their stores. Wal-Mart Watch says that “Wal-Mart is so obsessed with being politically correct on the “sustainability” issue, that they tell you more about the printing of their annual report than the number of dead store eyesores they have left empty. Here is how Wal-Mart describes the print version of its Annual Report: “It is printed on FSC-certified responsibly forested paper containing recycled PCW fiber that is Elementally Chlorine Free (ECF). It is printed using 100% renewable wind power (RECs), along with environmental manufacturing principles that were utilized in the printing process.” The company claimed it saved “517 fewer trees consumed via recycling”. What Oscar Wilde said about cynics is true for Wal-Mart as well: Their sustainability counters know “the price of everything and the value of nothing.”” Truly now, and be honest – does that sound like a company that should even be allowed anywhere near a conference on Sustainable Brands? At least one that wants to be taken seriously and not just look like corporate shills?

There are many, many more companies attending and/or paying for this conference that I probably should list here too – but I think you get the point. Sure, there will be plenty of companies in attendance who TRULY want to do the right thing, but I am afraid of them getting so covered in the greenwash that is the rest of these attendees that they won’t be very effective at getting out their message. If this conference wants to really be about sustainability, they wouldn’t allow these types of companies to attend, period. We need events like this that are really about what they say they are so they mean something. I am sure when these started they meant to do well, but by allowing corporations like the ones listed above to participate, it definitely dilutes the meaning. While spreading the word about this conference and its greenwashing attempts is absolutely necessary (and please help by sending this to all your green friends so they know about it), the best thing we can do is use our wallets to express our displeasure with companies like Clorox, Wal-Mart, and the others. Buy products that are actually sustainable and not just marketed as such through PR firms and “green” conferences. Shop at stores that treat their workers fairly. Purchase safer alternatives to everyday common toxic goods. And above all else, be aware of what you are being sold, both literally and figuratively.

Don’t fall for this kind of marketing of “sustainability” when much of it is anything but. Unchecked events like this only hurt the entire environmental movement by helping unworthy companies to sell toxic crap as “green” in the pursuit of the almighty dollar.

Posted in Corporate Hypocrisy, Sponsorship | 2 Comments »

Earth911 Don’t Want My Empty Paper Bag!

Posted by keith on 23rd March 2010

Ever get the feeling that people just aren’t getting it? This is one of those occasions when the email tells the story – especially the responses, which are beyond dumb and show Earth911 up to be just another green smokescreen for business as usual.

Earth911 is Looking for Cool, Green Products
Get involved in our Earth Day 40/40 Giveaway!

To celebrate the 40th anniversary of Earth Day, Earth911.com will feature 40 products and tips about how to recycle them in our Earth Day 40/40 Campaign, as well as host a Giveaway of green gifts to its readers.

Why we’d love to have you: Every year, the weeks surrounding Earth Day constitute the highest influx of traffic on Earth911.com. In exchange for giving a prize to be part of the Giveaway, your company will receive recognition on our site: We’ll announce your organization’s participation in our Giveaway through editorial coverage on Earth911.com, as well as through Twitter and Facebook. You’ll also be featured in our announcement of the winners on Earth Day itself, giving you elevated visibility. Translation: Free advertising during the most popular time on our site!

If you want to learn more: Email Jennifer (below) for more details. While we may not be able to take everyone who wants to participate, we are open to checking out any products that have a “green” spin, especially those that incorporate recycled or recyclable materials. We also have paid sponsorships available as well for an even better deal!

CONTACT
Earth911

Jennifer Berry, Public & Strategic Relations Manager
O: 480-889-2650
C: 602-692-1721
jberry@earth911.com

Our mailing address is:

Earth911.com
1375 N. Scottsdale Rd
Suite 360
Scottsdale, AZ 85257

I had a little think about this, and realised what the ideal prize would be. Ok, I’m not a company and don’t have products with a “green spin” but surely there are some gifts that say far more than others…

Dear Jennifer

Thank you for your email. I am writing on behalf of the anti-greenwashing site, The Unsuitablog, and we would be delighted to take part in your giveaway.

We are offering an empty, plain paper carrier bag filled with life-giving air. Should the owner decide to put purchased goods of any type in the bag then the life-giving air will be forced out of the bag, replaced by an item that required energy to manufacture and transport, not to mention the resources required in its production and the damage caused by the extraction of the fuel required to provide the energy. Thus, the empty bag, unfilled, symbolizes no net increase in greenhouse gases or environmental degradation.

The bag will be pre-owned, and as it starts to degrade naturally it may be composted, thus returning it’s constituents back to the soil.

Please let me know where you would like the item to be sent.

Kind regards

Keith Farnish
The Unsuitablog
Rayleigh, Essex, England.

Hmm, no response…

Hi Jennifer

Could you please acknowledge this – my email was deadly serious.

Regards

Keith

Hi Keith,

My lack of response didn’t indicate any inclination on my part that you weren’t serious. I’ve simply been quite busy as this week has moved along :)

We won’t be using your gift as part of our giveaway. But thank you for submitting it, and please don’t hesitate to reach out to me in the future if I can be a resource to you in any way!

Thanks,
Jennifer Berry

I felt the need to reach out to Jennifer…

Hi Jennifer

Could you tell me why you will not be using my gift? Surely it is far more environmentally sound than any other gift you have been offered.

As I said, we are offering an empty, plain paper carrier bag filled with life-giving air. Should the owner decide to put purchased goods of any type in the bag then the life-giving air will be forced out of the bag, replaced by an item that required energy to manufacture and transport, not to mention the resources required in its production and the damage caused by the extraction of the fuel required to provide the energy. Thus, the empty bag, unfilled, symbolizes no net increase in greenhouse gases or environmental degradation.

The bag will be pre-owned, and as it starts to degrade naturally it may be composted, thus returning it’s constituents back to the soil.

This seems like the best possible symbol of good intentions.

Yours

Keith Farnish
www.unsuitablog.com

I mean, how could they refuse the most environmentally friendly gift I could think of? Surely Earth911 is all about preventing global catastrophe…

Hello Keith,

My name is Raquel Fagan and I am the Executive Editor of Earth911. Thank you for your email. We will not be using your submission for following reasons:

Though we appreciate the gesture, we do not believe that the value the gift will provide the winner will be worth the approximately 38 pounds of carbon it will take to transport the package form London to Phoenix (calculated using CarbonFund.org).

It would be much more environmentally sound to simply have people use a bag they already own, then to send them a bag via postage.

From our home composting system to our re-purposed home decor prizes, we promise that we have given this contest much consideration. We are doing our best to assure that it honors Earth Day as much as possible while still providing people with objects designed to remind them of their personal impact during the other 364 days of the year.

Thanks again, and have a nice day.

Raquel Fagan
www.Earth911.com
Executive Editor
1375 N. Scottsdale Rd.
Suite 360
Scottsdale, AZ 85257

480.889.2650 P
480.889.2660 F

Got an iPhone? Get iRecycle!

(I had to leave that “iPhone” signature in)

Hmm, I get the feeling that I’m not really communicating what I want to, here. They are happy to accept crappy gizmos made in the Far East by underpaid wage-slaves, then transported halfway across the world, but my paper bag…no, that isn’t nearly “green” enough.

I had to say something:

Dear Raquel

Thank you for your response. Did you think I was going to fly it? I would never do that, it would go by sea and surface. Better than that, I could get a friend in the USA to send one of their bags to you; that should cover any concerns you may have.

Of course, as you think it would be much more environmentally sound for people to use a bag they already own, why is it ok to give away other items? I thought that compost bins or wind up lights, for instance, would require rather more than 38 pounds of carbon to manufacture. They might honour Earth Day, such as it is, but they don’t honour the Earth.

Could it be because the idea of zero-consumption doesn’t fit with your organization’s agenda? I’m assuming those great bastions of green action that sponsor youBP, Kmart, ExxonMobil and the American Chemistry Council for instance – might sit uncomfortably with “saving the Earth”; certainly I would feel *very* uncomfortable to be taking money from them.

Sort of puts my potential 38 pounds of carbon into perspective…

Kind regards

Keith

No response so far.

(By the way, I checked out how much carbon my paper bag would require to transport, and it’s actually just 2 pounds by ship based on http://www.carbonfund.org/business/calculator#Office. But if you only think by plane, how could you imagine other people not using a plane?)

Posted in Corporate Hypocrisy, NGO Hypocrisy, Promotions, Sponsorship, Techno Fixes | 2 Comments »

RecycleBank Is Worse Than Doing Nothing

Posted by keith on 8th March 2010

We’re moving house soon, which means discovering untold secrets in the rarely visited corners of our current place of abode. After 16 years in the same place, much of that with an attitude that could possibly be described as “hoarder”, it’s no surprise that our domestic recycling bin is being kept filled up, as is our recently opened Sellers eBay account, the shelves of the local charity shops and the boot fair (I don’t know if these are unique to the UK) at which we will be selling off lots of stuff for little money next weekend.

The corollary to this is that we look back and wonder how on earth we accumulated so much stuff, quickly realising that merely recognising the problem is a step on from the typical “consumer” mindset. When this recognition turns into the understanding that we have a massive social problem, driven by the constant belief that to be a civilian you must contribute to economic growth, then you definitely start to diverge from the consumer highway. When you accept that this is the way civilisation is, and the only way to avoid being a destructive person is to reject the label “consumer” entirely, then you probably start to feel like a social pariah! “What do you mean you aren’t a consumer! What else is there to life?”

No surprise then, that in the early lead up to the UK General Election, the Conservatives made the pledge to encourage the collective citizen’s green blanket that is recycling by (wait for it) giving away shopping vouchers to the best recyclers!

Now don’t get me wrong, in some cases recycling is better than not recycling – but that’s where it ends. In order to be a “good recycler” you first have to have lots of stuff to recycle in the first place, meaning that you have to be a Good Consumer. That’s a lovely title, isn’t it?

Mike Webster of Waste Watch makes the point excellently:

“Although the scheme will encourage people to recycle more, it does not actually encourage them to produce less waste. You could even say that it is encouraging people to produce waste by paying them.”

Spot on, Mike, but that hasn’t stopped an entire industry growing up around the act of rewarding people for being good Recyclers / Consumers. Step up to the plate RecycleBank

We’re sure that any person can make changes in life to lessen their impact on the planet. That’s why we go to every kind of neighborhood and involve people from all walks of life: recycling is the one thing we can all do.

RecycleBank is here to change behaviors and attitudes – not as enforcers, but encouragers. Whether you are taking baby steps, learning the path to greater awareness, or are a bona fide tree hugger, we respect your shade of green.

We believe we can help by making recycling understandable, easy and rewarding. We’re proud that we have created a level playing field where everyone can feel free to participate; appreciated for what they do and have the opportunity to live more sustainable lives. We enthusiastically support all forms of forward progress.

Now isn’t that just lovely? But look at the last sentence: “We enthusiastically support all forms of forward progress.” What does “progress” mean in the industrial world? It means anything that creates economic growth, and that’s where RecycleBank excels; as demonstrated by their Recycle-Redeem-Reward process:

RecycleBank partners with cities and haulers to reward households for recycling. Households earn RecycleBank Points that can be used to shop at over 1,500 local and national businesses.

RecycleBank records the amount you recycle…

Redeem the points in your account…

Get Rewards at over 2400 retailers.

Among the retailers who clearly have a heart of green are:

Dunkin’ Donuts
Kraft
Kmart
Footlocker
Texas Roadhouse
Sears
Evian

I think you get the picture.

And the company’s efforts are sponsored by Coca Cola, that bastion of all things sustainable and long-term.

Back in the UK, RecycleBank are just starting to make inroads, which is where the Conservative policy comes in, because it was the Marks and Spencer vouchers mentioned in the article that links to the UK page and the potential for hundreds, if not thousands of businesses (and forget the “local business” flannel, this is about global economics) to all stick their finger in the recycling pie and pull out a juicy plum in the form of lots more good and sadly deluded consumers, all thinking they are doing something good for the planet.

It almost makes me want to cry.

Posted in Campaigns, Corporate Hypocrisy, Political Hypocrisy, Sponsorship | 2 Comments »

Monthly Undermining Task, January 2010: The Great TV Turn-Off

Posted by keith on 15th January 2010

“Out-of-Home impact plus the power of television to a captive audience. Reach 5.8 million monthly Atlantans, commanding attention during the entire ride.”

You don’t really notice it, but it’s there, filling your subconscious with a thousand different messages; broadcasting its commercial dominance to an entrapped population. Television is the primary method by which civilized humans are manipulated into carrying out the instructions of the industrial machine; this is no Orwellian fantasy, it is now and it is real, and don’t you feel pissed off that you can’t go anywhere without having your eyes and ears assaulted by this garbage?

The Monthly Undermining Task was instigated in order to remove greenwashing from the world, but because television propagates so much more than just the greenwashing messages of the industrial world, taking down the commercial public television network also removes all sorts of other insidious messages: promises of material fulfillment; political spin; embedded journalism; commercially sponsored “education”. By switching off a television you do nothing less than give people back their ability to think for themselves.

So, are you up for it?

From today, throughout 2010, I would like you to switch off televisions and other electrical hoardings whenever you get the chance. As I explained in the opening article, the risk you take is up to you; you can do this in an almost risk-free environment, or you can take a few chances and do something more permanent. Risk is relative, of course, and the first time you do something like this it always feels a bit dangerous – as though someone is about to walk up behind you and say, “Excuse me, what do you think you are doing?” before escorting you away from the premises.

Not that it really matters if you are asked to leave; but in all my time switching sets off I have never once been escorted away or even caught. The point is: no one expects anyone to switch these damn things off!

Low Risk

Remote Switch Off Opportunity

You see these everywhere now: plasma or LCD screens littering the walls and ceilings of shops, pubs, railway stations, libraries, schools. So insidious yet so fragile. With a wave of the hand you can switch these off. I’m going to recommend a product to do this; if you don’t want to buy it then you will need to take a little more risk (see later).

TV-B-GONE is the product you need; it is available in kit or ready-made form. The link for the ready-made versions is below:

https://www.tvbgone.com/cfe_tvbg_buy.tvbg.php

Check it works, attach it to a keyring or just hold it in your hand, and when you see a television that is in a public or commercial place – keeping the LED pointed at the screen – just press the button. It’ll take a while to get used to the order in which televisions are switched off, but in general the most popular models (like Sony, Toshiba and Samsung) go first.

I had great fun sitting on a bench outside a Sony Store, eating a sandwich, while switching off all the televisions within range; I have walked past shops with huge screens inside and knocked them out much to the incredulity of the staff; and I even walked around a music store, “shooting” the TVs off which were situated above the salepeoples’ heads. Great fun and, as I say, I have never been suspected: who would dream of switching televisions off?

Medium Risk

Manual Switch Off Opportunity

The next level of risk is essentially doing the same as for the Low Risk, but without the remote. Obviously there are fewer opportunities to do this, you being limited to what you can physically reach, but there are a few reasons why this might be a better option: first, you don’t have a remote control; second, the display is a computer monitor or other custom display that doesn’t respond to remote controls (these are often in small stores or office-type areas); third, you might want to just make a point of switching the screen off, as described by a correspondant:

My dentist recently instituted an *enormous* widescreen telly in their previously very lovely Georgian house conversion waiting room. It had some trashy Hollywood comedy playing on it when my partner and I were there last year. In fact, it had finished so it got stuck in the irritating sound loop that DVDs go into when they are in their menu screen.

Anyway, later on, we were both back in the waiting room while our xrays and so forth were being attended to, and there was one other middle-aged woman there too reading a magazine and sitting where she couldn’t see the screen. So I switched the TV off. A while later someone who worked there stormed in and switched it back on. I explained that we’d switched it off because noone wanted to watch it and was told off.

The reason for the telling off, I suspect, was not because anything had been damaged, but because the employee of the dentist had the idea in her head that THE TV MUST STAY ON! Why? Because it must. That’s it. Talk about brain death!

You might simply just say to the people in the room: “Is it ok if I turn the TV off?” Chances are no one will object, even if they were blankly staring at the screen. While we’re on the subject of reaction, the thing I have noticed most is that when an “ambient” (a.k.a. subconsciously brainwashing) television goes off, people don’t react at all; if anything they simply switch back into communication mode, and get on with their lives.

See, you are freeing people up. Well done!

High Risk

Now we’re getting into voluntary territory: if you want to take the high risk options then you need to follow the basic rules of Sabotage, as explained in this article:

– Carefully weigh up all the pros and cons, and then ask yourself, “Do the benefits far outweigh the costs?” Only act if the answer is “Yes”.

– Plan ahead, and plan well, accounting for every possible eventuality.

– Even if you value the worth of your actions, don’t get caught.

For legal reasons, I have to write that I don’t condone any breaking of the law nor anything that could potentially harm a living being.

Now, in the case of the displays that you can’t switch off remotely or by pressing a button, more drastic action has to be taken. You really have two options that are practical.

In the case of units that are immobile, like in the image above, it’s not generally practical to simply obscure the picture, so you will need to find the power source. I’m not going to go into any details, and it is highly inadvisable to mess around with breakers and wires if you don’t know precisely what you are doing; nevertheless, if there is a plug socket or obvious rocker switch connected to the unit, then you could just disconnect it. Whether you go further is up to you; but if you can disable a very large display, such as those in major railway stations, then you are a bit of a hero in my eyes.

UPDATE: On a little walk around I found that many of these units, at least in the UK, are controlled using keys that you insert into key switches (also known as “Secret Switches” or “Grid Key Switches”). You can buy the keys online, for instance at this UK outlet. It’s a bit more obvious than hitting a switch, but still something that can be done quickly and easily.

Cover Up Or Power Off 2

For display units on public transport, like the really creepy one in the image above, you will need to be more up-front. Don’t mess around with the power unless there is a switch on the back – you won’t find the source anyway because it has to be hidden well away – I would suggest covering the screen up, perhaps using a professional “Out Of Order” sign or something like this one:

Unsafe Image
(click for large version)

If you have a high visibility jacket or smart suit then you can probably get away without anyone saying anything. You may raise a smile from some of the people who didn’t even realised their eyes were glued to the set. You might even give someone the motivation to do something similar themselves.

And speaking of which; make sure you pass this article to your own networks, Facebook friends, Twitter feeds and put it on your blogs – here’s the link:

http://thesietch.org/mysietch/keith/2010/01/15/monthly-undermining-task-january-2010-the-great-tv-turn-off/

I have a funny feeling we will be seeing fewer usable televisions in 2010…

ACTION UPDATE:

Just so you know I’m not asking people to do anything I wouldn’t; yesterday I walked the length of Oxford Street in London, and switched off approximately 50 TV screens both in shop windows and in-store, some of which were being watched at the time! No one had a clue what was happening, and most simply walked away. The biggest coups were switching off the 2 metre tall vertical flat-panel in Benetton, and the wonderful silence after switching off a bank of blaring screens in HMV. Go on, you know you can do it!

Posted in Adverts, Advice, Monthly Undermining Tasks, Sabotage, Sponsorship | 12 Comments »

New Scientist Becomes A Mouthpiece For The System

Posted by keith on 22nd December 2009

New Scientist Corporate

For my Christmas present last year, I subscribed to New Scientist. It was a good present, because I like to keep up with the latest climate science and there was certainly a lot of that in 2009; most of it pretty worrying. There are also some really good articles about human psychology and more abstract ideas of existence – a few years ago I set myself the impossible task of trying to find a reasonable way of explaining the nature of the universe and whether it can indeed be infinite. Clearly I haven’t got their yet, but have been helped along the way by New Scientist.

I won’t be subscribing in 2010.

Without initially looking through the latest edition (Christmas 2009), I can confidently say that there is enough pro-corporate, anti-life rhetoric in that single issue to counterbalance everything good that the magazine does contain. Let’s take a look…

A full page advert by IG Index, promoting commodity trading (oil, gold, coffee, cocoa etc.)

P12: A piece entitled “At last, guilt-free piste bashing at a greener resort”, which actually says nothing of the sort about skiing – the software in question just uses erosion as a business risk factor.

P19: In a review of the year to come, a piece called “Electric Dream”, about electric cars or “green motoring” in which the phrase “If this is the future of green motoring, sign us up.” Yet, it is not an opinion piece, so why the hyperbole?

In the middle: An 8-page supplement sponsored by the greenwashing Carbon Trust, called “Clean Tech Pioneers”. The term “Clean Tech” has been identified by Corporate Watch as one of the classic buzz-phrases to be avoided, because it is just a way of making profit from climate change.

This edition was pretty exceptional for not containing a lot of advertising, probably because it is the more popularist Christmas edition, so the demographic is different, but go back a week and you find:

A two-page “Blueprint for environmental research” including (again) electric vehicles, carbon capture and storage, biofuels based on GMOs and geoengineering. Just because the research is happening, doesn’t make it good research.

A full page advert for Delta Airlines.

A full page promo for the next week’s “Clean Tech Pioneers” greenwashing fest.

A full page advert by Nestle, promoting a trivial Fair Trade agreement.

A full page advert by IG Index (see earlier)

A review of “Storms of my Grandchildren” by James Hansen, containing the astonishing phrase: “Extraordinarily, Hansen thinks civil resistance is now the only way forward…the third reason his book is so terrifying.”

While being a sterling campaigner on the side of good climate science vs. corporate denial, New Scientist appears to have recently got itself stuck in a bizarre, self-perpetuating loop that it doesn’t seem willing to wriggle out of: in essence, New Scientist has become a cheerleader for the corporate system. This is exemplified in the large number of full page greenwashing ads it carries, with no sense of irony, for the very corporations that fund climate denial thinktanks and astroturfs: in 2009, every issue except for the Christmas one carried as least two such adverts. Furthermore, any suggestion that technology does not hold the keys to a sustainable future is either poo-pooed — as per the Hansen review mentioned above — or simply ignored, as per the series of editions entitled, “Blueprint for a Better World” which laid out a cornucopia of techo-fixes, conventional economic and political “solutions” and all sorts of hopes for future technological research.

Alright, it’s a science magazine, what else should I expect? What I should expect is a sense of balance.

The science they republish is good science; it is balanced by its nature, and thus New Scientist really has no choice but to publish what the scientific body is saying. On the other hand, a great deal of New Scientist content is opinion-based, and thus subject to bias. If they are going to be so willing to carry the greenwashing adverts of corporations among the plethora of technological guides to the future (bearing in mind that technology, as opposed to science, is not neutral), then if NS is going to be seen as balanced, then it makes sense to also carry articles that show, not only that there are no current technological-based “solutions” that fulfil the required greenhouse gas and environmental degradation reduction criteria, but that the real solutions probably have nothing whatsoever to do with technology.

This is tragic, because when it tries, New Scientist really does manage to produce some fantastic articles. Sadly, though, because it has become so enamoured by the corporate system, what was once an excellent magazine has become something I am now ashamed to have in my house.

Posted in Media Hypocrisy, Should Know Better, Sponsorship, Techno Fixes | 2 Comments »