This is a rather schizophrenic video, being — in the middle, main section — a pretty good film about Guerrilla Gardening, but bookended by commercial brainwashing. Given what I feel about corporations ramming their products home in the context of good stuff; and that Adidas have consistently been among the top three of corporations that direct, and thrive on, a fashion-drugged youth culture who are tragically lacking real insipiration to live real, free and good lives; I thought it would be interesting to do a breakdown of this video.
0′ 00″ Stylised city views at night with distinctly non-urban music; voice-over describing the situation
0′ 14″ “Adidas” logo appears — everything you see from now on will be associated with Adidas
0′ 20″ “Guerrilla Gardeners” logo appears — note that this has nothing to do with Richard Reynolds or the Guerrilla Gardening movement, it is a commercial. But Adidas clearly want you to think they are part of it.
0′ 37″ After a clearly scripted reconnaissance bit, seed bombs make an appearance. The implication is that they are a bit “naughty”, like hash — no bad thing given the target audience.
1′ 00″ After a build up, a meeting takes place, then the “hit” is planned in a fair bit of detail — generally sound stuff, although they seem to have an awful lot of money: trees don’t come cheap, especially as much of the planting is likely to be damaged and will need maintenance.
1′ 30″ Driving around, doing heisty stuff with a palm tree sticking out of the sunroof. It’s starting to grate a bit.
2′ 00″ The planting bit. I can’t really get over the scripting: “That manure stinks, man!” If the manure stinks then it’s too fresh and contains too much urea – tender plants will be damaged. Science bit over.
2′ 26″ Work complete, everyone happy. It’s very nice. Big smiles and breakfasts all round.
2′ 46″ Here it comes: “You look around the city, you think, ‘Why does everyone just accept it as it is?’ I reckon there’s all sorts of way of leaving your mark.”
The video ends, leaving quite a few people inspired to do some Guerrilla Gardening.
Oh no it doesn’t!
2′ 53″ “That’s what makes it yours.” Multiscreen globe spins, ending up on Adidas logo.
The video ends, leaving a small number of people inspired to do some Guerrilla Gardening, and plenty of people with a good feeling about Adidas.
Guerrilla Gardening, Just Do It!
(In your face, Adidas ;-) )
N.B: I know this video has been around for a while, but it’s only just been sent to me, and is still totting up views from people convinced it’s all for the good.
This is shit. No seriously, it really is, but you would be forgiven for thinking that this press release from an organic bottled water company (yes, I didn’t think you could get non-organic water either) was the best thing since clean water pouring out of your tap into a glass. I made a few comments along the way, but for many of you it should be obvious how unbelievably wrong this is…
Sparkling Water Never Tasted So Clean
Totally Organica Celebrates Earth Day One PET Bottle at a Time
Las Vegas, NV – April 21, 2009 – Totally Organica (www.totallyorganica.com), the nation’s first line of USDA Certified organic sparkling water, has nothing artificial or unnatural about it – no added sugars, carbs, calories, sodium, or artificial flavorings, sweeteners or colors. With Earth Day [Couldn’t resist it, could they?] just around the corner, Totally Organica offers consumers a calorie-free, earth-friendly sparkling alternative to water [So putting flavoured water into a plastic bottle and transporting it thousands of miles is “Earth Friendly” is it?]. Totally Organica’s line of tantalizing waters includes eight tantalizing flavors; lemon lime, cranberry, green apple, raspberry, pomegranate, melon, and mint, all bottled in a stylish [Stylish, wow a stylish bit of plastic!] and narrow PET (polyethylene terephthalate) plastic bottle, one of the most recyclable plastics.
Totally Organica uses fully recyclable [Not recycled, just recyclable!] bottles to lessen the carbon footprint on Mother Earth, all while hydrating consumers with an all-natural and balanced water. According to NAPCOR (www.napcor.com), recycling a ton of PET containers saves 7.4 cubic yards of landfill space, and, after recycled, nineteen 20 oz. PET bottles yields enough fiber for an extra large T-shirt, or enough to make one square foot of carpet. Want enough fiber to fill a ski jacket? Then recycle fourteen 20 oz. PET bottles.
Earthday.gov defines Earth Day as “A time to celebrate gains we have made and create new visions to accelerate environmental progress.. Earth Day and every day is a time to act [So why did you pick this particular day to promote your brand?] to protect our planet”. Totally Organica is taking that initiative towards protecting the planet with the use of PET recyclable plastic. The first celebration of Earth Day was just 40 years ago, and only in 1991, less than 20 years ago, did Federal Agencies begin using recycled products. Since 2007, recycling rates of plastic bottles have gone up, while the bottle weight (with plastics like PET) continues to go down. Only with the creation of more recyclable plastics can this ratio become significant enough for planet Earth [Crap! Recycling isn’t significant at all, it’s just a feel good exercise for most people, who then carry on doing the same destructive other things.].
Totally Organica is committed to the three R’s of Earth Day; reducing landfill use [Not reducing the amount of bottled water, obviously], reusing plastics [So, do you encourage people to fill their bottles with tap water, then?] and encouraging consumers to recycle, all while using an all-natural water to help increase the awareness of the human effect on our planet. “Our PET plastic bottle is modern and chic, making it appealing to the everyday and eco-friendly consumer,” says Robert Colt, Chief Executive Officer of Organica Beverages. “Consumers can be eco-chic [Oh, just f*** off, Robert!] while refreshing and hydrating their body this Earth Day.”
Totally Organica sparkling waters are certified 100% by the USDA, retail for $1.49, and can be found throughout the country [See later] at many retailers,
including, Central Market and Whole Foods.
Earth Day enthusiasts [Well, that rules me out then…] who would like to know more about Totally Organica can visit http://www.totallyorganica.com. Interested media who would like to learn more about Totally Organica can contact Avalon Communications (www.avalon-comm.com) at 512-514-6047.
About Organica Beverages, Inc. Organica Beverages, Inc. is the manufacturer of the first flavored sparkling water to be certified as organic by the USDA. The company starts with pristine artesian water that flows from a spring directly into its plant in the Au Sable National Forest near the U.S. and Canadian border [I bet that road trip to Florida and Texas really pleases Mother Earth]. Every one of Organica Beverages’ eight refreshing sparkling water flavors is produced from organic essences, without any sugar or artificial flavorings added.
Whoo!
My response was appropriate simple, organic and natural:
Damn! and to think I was going to have water out of a tap. Now I’m gonna just *have* to buy some Totally Organica water, all the way from the USA.
You have guaranteed yourself a spot on the anti-greenwashing Unsuitablog
In case anyone wants to accuse me of laziness, for using the text from other peoples’ emails and for banging on about Earth Day again (not for no good reason, I hasten to add), I would like to say in my defence that I have to trawl through, read and delete all this damn stuff which comes squeezing its way through my internet pipe every day like lots of little green goo-soaked monsters.
So, given this effort, and how I still don’t seem to have got through to the inane fools sending me so much pseudo-green trivia and corporate PR-puff, here’s my Top 3 Crap Earth Day Emails, in approximate order of hypocrisy:
3. Coupon Sherpa: for uber-trivia – as though coupons are actually a major issue, the promotion of coupons that encourage people to buy more stuff, and iPhones, which are made by a near-slave workforce with virtually no environmental regulation
As Earth Day nears, Coupon Sherpa’s new iPhone application demonstrates how mobile coupons can reduce waste
[Fort Collins, CO] – Envision all the printed coupons you receive via newspapers, magazines and direct mail. Millions upon millions of Americans are bombarded by piles of paper coupons every week. Coupon Sherpa offers an alternative that is friendly to the environment, convenient for consumers and beneficial for retailers.
Introduced in early April, Coupon Sherpa is an iPhone application that allows shoppers to access in-store coupons on their iPhone or iPod Touch. Approved by Apple, Coupon Sherpa (www.couponsherpa.com) is available at the iPhone App Store. There are coupons to over 100 merchants on Coupon Sherpa including Finish Line, Zales Jewelers, Coldwater Creek and Jackson-Hewitt. The coupon categories include clothing, restaurants, pet supplies, sporting goods, home & garden and entertainment.
The debut of Coupon Sherpa is timely, especially since Earth Day will be celebrated on April 22. The waste created by paper coupons is substantial. According to a report by the nonprofit group ForestEthics, “mail advertisements create 51.5 million metric tons of greenhouse gases each year.” [Ed: Mail adverts do not equate to coupons, you moron!] That number is equivalent to the emissions produced by heating about 13 million houses or mowing more than 20 billion lawns.
“We know that paper coupons will not be completely replaced, but providing consumers and retailers with an outlet for mobile coupons is a positive start towards reducing the waste created by the mountains of mail we all receive,” said Luke Knowles, who created Coupon Sherpa with his brother Jesse Knowles. “In the future, an increasing amount of coupons will be presented on mobile devices, and that will be great for the environment.”
2. Kelly Ripa and Electrolux: for being an incredible mix of greenwash and hypocrisy. This is like punching someone in the face and then saying “sorry” in a really sarcastic way.
Kelly Ripa Launches Virtual Campaign To Benefit Global Green
How Green Is This! Talk show host and eco-Mom [Ed: Eco what?! More like Hyper-Consuming Mom], Kelly Ripa launched Electrolux’s newest eco-friendly washer & dryer in limited edition “Kelly Green” just in time for Earth Day and kicked off an online campaign to encourage people to renew their commitment to living green by planting a virtual flower for a friend. For every virtual flower planted at electroluxappliances.com , Electrolux will donate $1 to Global Green USA to support their healthy green schools initiatives across America.
Pass me the sick bag!
1. Lexus and Alicia Keys: for leaving me open-mouthed with astonishment at the sheer level of environmental hypocrisy, coupled with a brilliantly conceived splash of student brainwashing; all for less than the cost of a single car.
To kick off Earth Month, Lexus, the top-selling luxury automaker, and multi Grammy award-winning recording artist, Alicia Keys, will honor Los Angeles’ Thomas Jefferson High School with a $10,000 Grand Prize for its environmental achievements through the “Lexus Keys to Innovation” program. The “Lexus Keys to Innovation” program is a unique way for Lexus and Alicia Keys to recognize and reward students who have successfully implemented innovative environmental programs in their schools and communities.
Through “Lexus Keys to Innovation,” Lexus and Alicia Keys presented ten schools across the country with a $2,000 donation to support existing environmental programs. Thomas Jefferson High School’s “action plan” proposed that the $10,000 Grand Prize be used to create a native “green” space on campus for the students and faculty to utilize as an interactive educational tool.
The mission of the program is to better this South LA high school and community by bringing a much needed green space to the area which is currently dominated by [huge amounts of greenhouse gases generated by vehicles such as those produced by Lexus,] concrete, meat packing plants and factories. Additionally, the space will help to improve the air quality around the campus, and will allow students at Thomas Jefferson High School and nearby Harmony Elementary School to use the Green Space as an outdoor science lab.
The Environmental club at Thomas Jefferson High School will make this project a community effort by partnering with the local Harmony Elementary School to teach the younger members of their community the importance of taking an active role to better the environment.
During a school-wide assembly [and marketing opportunity] on April 2nd, Lexus’ vice president of marketing, Dave Nordstrom, will present the Grand Prize as well as commemorative, native Californian sapling to plant in the “green” space to Thomas Jefferson High School. As an added “thank you” to the students of Thomas Jefferson, Alicia Keys has videotaped a special message that will be played at the assembly, prior to Dave’s commemorative.
Now, will you all join me in sticking two fingers up at the winners – including our special celebrities. May they all be washed away when the tide turns…
Life imitates art in the most absurd way imaginable; or could it be headline writers desperate to find a “green” angle on anything; or perhaps this is a genuine case of the writer cocking a snook at the amount of greenwashing going on.
You could, perhaps, call it the “military-ecological complex”. For the world’s most powerful armies are going green, trying to kickstart an environmental-technological revolution in civvy street in the process. Nearly half a century after the outgoing US president, former general Dwight Eisenhower, warned that a proliferating “military-industrial complex” threatened to drive the world towards destruction, defence establishments are beginning to try to help to save it instead. And they have found that green initiatives can preserve lives on the battlefield too.
The Pentagon – which gave the world the gas-guzzling, 68 ton M1 Abrams tank, which does just over half a mile to the gallon – is leading the charge. But Britain’s own Ministry of Defence, responsible for 70 per cent of all the government’s carbon dioxide emissions, is not far behind. And the prestigious Royal United Services Institute is to hold a conference this year on what other Nato countries are doing.
The US military – the country’s largest single energy consumer – has embarked on a drive to save fuel, and thus lives. Half of its wartime casualties are sustained by convoys, which are mostly carrying fuel and are a favoured target for enemies. It estimates that every 1 per cent of fuel saved means 6,444 soldiers do not have to travel in a vulnerable convoy.
One simple innovation – insulating tents in Iraq and Afghanistan with a layer of hard foam, reducing the need to heat and cool them – has saved 100,000 gallons of fuel a day. The Pentagon aims to get a quarter of its energy from renewable sources by 2025. It is to buy 4,000 electric cars (the world’s largest single order) for use on its bases, and is developing hybrid armoured vehicles for the battlefield.
It has saved fuel by cutting the weight of aircraft – removing floor mats, redundant tools, loading thick manuals on to laptops, and using lighter paint – and within seven years plans to fly them on a 50/50 blend of ordinary fuel and biofuel, probably made from algae.
I can still hear the silence, and feel the stares in the back of my neck, as I walked towards the exit door during Richard Reed’s presentation — a presentation that he thought would paint him as the capitalist saviour of the planet — stung by a comment that told me, ever so clearly, that Innocent Drinks were no better than any other profit-making entity. They just had the fingerprints of the over-eager, light-green glitterati over their bottles: a slavering mob of idiots who thought, and still think, that the solution to ecological collapse lies in the exchange of capital.
Innocent drinks have sold a stake in their business for £30million (about $45m) to Coca Cola:
Innocent, the defiantly non-corporate maker of fruit smoothies, juices and veg pots, has finally lost its innocence after selling a stake to US giant Coca-Cola for £30m.
Innocent, which markets itself as eco-friendly and distributes drinks in vans made to look like cows, has sold a minority stake of between 10% and 20% to Coca-Cola in order to raise funds so it can expand into Europe.
The sale of the stake marks a watershed moment for the 10-year-old company as it becomes the latest high profile success story to sell-up to a corporate giant.
Innocent joins alumni which include UK sandwich chain Pret a Manger, which sold a minority stake to McDonald’s, ice-cream maker Ben & Jerry’s, which sold up to Unilever, and Cadbury, which took over trendy organic chocolate company Green & Black’s.
I have nothing to add beyond what I wrote back in November 2007, following my exit from Mr Reed’s appropriately smooth presentation — an article that included the words “Coca Cola”:
Ok, being uber-cool in jeans, t-shirt and Ugg boots on a stage in front of 300 environmentalists of varying shades is not, in itself, reason to have someone walk out on you, but I did give it at least 2 minutes before I left. Here’s why.
I had spent a day and a half at the 2007 Be The Change conference in London, listening to some brilliant talks from David Wasdell, Rob Hopkins and Stewart Wallis among others; some of the talks made me hopeful, others made me angry – these were the good ones.
Late in the morning Richard Reed of Innocent Drinks (no, you can’t have a link) stepped out on the stage in the above accoutrements, and started what was essentialy an advertising spiel about himself and the company. Now don’t forget that there were some pretty hard-core anti-corporate people in here, so he would not have been expected to approach his subject in the same way as he would if, say, he was speaking in front of a Corporate “Social Responsibility” (sic.) seminar. He obviously forgot this, and less than two minutes in he presented a slide which said:
Capitalism Has Won
This is a good thing.
Bizarrely, Innocent Drinks are actually a pretty good company as far as companies go, apart from the fact that they sell millions of drinks in small containers. Ok, they are one of the better companies that sell drinks in small containers. Coca Cola are shit. Just so you know where I am coming from.
I saw a shade of pink when I saw that slide. Firstly, capitalism hasn’t “won”, unless you consider “winning” to be sweeping all before it in a toxic cloud and burning the planet as it goes leaving us in the kind of mess that means any future the planet has will probably not involve arcane calculations involving interest rates and margin calls. Second, and for the reasons I have stated, that is not “a good thing”.
Then Richard Reed of Innocent Drinks said:
“If it wasn’t for capitalism we’d probably still be living in mud huts”
This is the kind of person that some environmentalists think is a good guy. So, Mr Reed, which is better in the long run: living in a mud hut (yurt, tipi, stone and turf house or any other low impact dwelling) that is highly sustainable with a minute impact on the environment; or living in a typical industrial society dwelling which in your case probably has a number of cars, a great deal of lighting and appliances, carbon dioxide spewing concrete, perhaps a patio, a swimming pool even, and of course air conditioning?
“we’d probably still be living in mud huts”
Yeh, right on! Why not have a pop at the tribes who live rich, sustainable lives. Their lives are appalling aren’t they? Well, they are now we’ve introduced disease to their homelands. Oh, and convinced them they they need material wealth in order to be happy. And then thrown them out of their homelands because this great capitalist society wanted the wealth buried beneath their feet. And then denied them any rights.
“living in mud huts”
I have friends who live in one-room shacks made from recycled timber. They share things and have communal living spaces, and live in touch with their natural surroundings which they are trying to protect. They are some of the happiest people I know.
I was sitting in the front row. I saw red. I stood up, tutted loudly then stamped my way to the back and walked through the doors.
I really don’t want to say “I was right”, this being about things that really matter, but considering how much I and, I am sure, you know about the way the Culture of Maximum Harm operates, it comes as no surprise at all that just three months into his presidency, Barack Obama is showing every sign of being crushed between the cogs of The Machine.
I’m going to make a prediction, and you can hold me to this: within a year of taking office, Barack Obama will seem like just another President of the United States. I feel sorry for him because — having an instinct for these things — I think he really does want to make change happen, at least in a social context, yet he has but one choice: toe the line or face the consequences…the President operates within a context of continuing to expand Industrial Civilization. The President has no choice but to work with the system. The President will do the bidding of the system because he represents the system, in all its toxic glory.
That is why Barack Obama will become a greenwasher — it’s his job, whether he likes it or not.
Notice the italicised phrase above – it seems even I was being too optimistic:
Barack Obama may be forced to delay signing up to a new international agreement on climate change in Copenhagen at the end of the year because of the scale of opposition in the US Congress, it emerged today.
Senior figures in the Obama administration have been warning Labour counterparts that the president may need at least another six months to win domestic support for any proposal.
Such a delay could derail the securing of a tough global agreement in time for countries and markets to adopt it before the Kyoto treaty runs out in 2012.
American officials would prefer to have the approval of Congress for any international agreement and fear that if the US signed up without it there would be a serious domestic backlash.
He still talks the talk: of the 80% cut by 2050 (abjectly useless, based on current predictions of atmospheric carbon growth); of a Cap and Trade scheme (using money to mask a lack of real reductions) and of a “New Kyoto” (as though the old one had any impact). Talking the talk of the machine, and walking the walk like a puppy on a lead.
How apt that his first “action” upon entering the White House was to discuss getting a family pet. Time to take a look in the mirror, Mr Obama, and see who is behind you.
Thanks to Plane Stupid for this article: make your feelings about the pointless, corporate-friendly symbolism of Earth Hour wherever you can.
DON’T TURN YOUR LIGHTS OFF FOR EARTH HOUR! YOU ARE NOT PART OF THE MACHINE!
Sometimes I get sent things that really piss me off. This video (and Earth Hour) is one of them. Earth Hour, for those of you who didn’t get the memo, is a coming together of lots of people who will all turn their lights off for an hour. And then turn them back on again afterwards. Or something.
Now some of us at the coal face of climate change campaigning might choose to describe such an activity as a collosal waste of time that puts forward false solutions that tell people you can stop climate change while keeping all those existing power structures, lifestyles and consumerist nonsenses going. But while we roll our eyes and try to ignore it, the organisers go and put out videos like the one above, which seem to be saying that taking direct action is less effective than sitting in the dark for an hour.
Of course they don’t stop there: how about the idea that you can keep flying everywhere so long as you use a freshly-bought green lightbulb? Popstrel Alanis Morrisette thinks that’s the case, and no one at the Earth Hour HQ thought it a bit weird that she’s giving her message of inaction from the inside of a plane.
Don’t get me wrong: if the organisers of Earth Hour want to pretend we can solve climate change by getting “millions of people” to turn their lights off only to turn them back on again an hour later then fine. Just stop polluting the airwaves with your ill-thought out, partisan bullshit.
I cannot say this enough: Governments and Business have no part to play in the solution to the environmental crisis. This is part of the “Eco Meme” in Time’s Up! for a very good reason – the primary role of government is to grow the economy, regardless of the consequences. This is exemplified perfectly in an article from todays Guardian, which I will reprint in full, given that it is such an indictment of the political system.
You will notice that Greenpeace have done something good: they have performed an undermining activity in exposing the machinations of the corrupt system, thus working against one of the Tools Of Disconnection – namely “Seven: Lie To Us”. For this they must be congratulated – they are using their high profile to get this information out to the widest possible audience: this is the kind of thing groups like Greenpeace should be concentrating on.
Bear in mind, anyone can file a Freedom of Information request, where the relevant laws exist; alternatively, if you are in a privileged position, or know someone who is, then you can bypass this bureaucratic system and simply leak the information…
Department for Transport civil servants repeatedly met aviation industry chiefs in advance of the decision to back a third runway at Heathrow, even though they told environmental groups that there was a blanket ban on meetings with any external bodies.
The disclosure comes in documents the civil service was directed to release to Greenpeace by the information commissioner after nearly nine months of stonewalling by civil servants.
The documents, in the form of a risk register produced by the DfT last year, also disclose that the communications directorate at the department saw it as its job to “monitor protest groups continuously and brief staff and police accordingly”.
The risk register is a document listing everything that could go wrong with the project, the likelihood of something going wrong and how much of a problem such an event would be.
Ministers regarded losing the economic and environmental arguments as “high” impact and “medium” likelihood, combining to give a “high” exposure to risk for the government. The threat of disruption was seen as one of the highest risk threats to the third runway.
The documents also disclose that at one point the department thought it would only be able to meet the noise reduction demands by introducing a congestion charge for the area.
Civil servants also advised that they continue high-level and frequent engagement with industry stakeholders, including at ministerial level, as necessary to keep abreast of developments and strategies.
At the same time an environmental organisation was being emailed by transport department civil servants: “In advance of the meeting I would like to make clear that discussion of Heathrow expansion will not be possible. This is for reasons of propriety as the consultation has now closed and ministers are considering the submissions that have been made.
“This condition applies to all meetings that the secretary of state is holding with external groups. Wider issues around aviation and the environment may, of course, be discussed with the ministers.”
The document also shows that civil servants thought it right to contact the Competition Commission so it did not create “uncertainty over BAA capacity/drive to take forward LHR expansion”.
Meanwhile, the government has indicated that BAA cannot lodge a planning application for a third runway before the next general election – an admission that ensures a Conservative government could block a new landing strip at the airport.
According to a presentation by the DfT, seen by the Guardian, BAA is not expected to seek planning permission for a third runway until 2012. The last possible date for a general election is 3 June 2010. Executives at the airport group have conceded that it will be impossible to compile the plans and data necessary by that date.
I think I can truthfully say that television is the means by which greenwash, and other forms of anti-environmental propaganda, reaches people most effectively: magazines, newspapers and billboards are certainly grevious offenders, but as we subvert more and more of our lives to the great glass teat in the sitting room (the bedroom, the kitchen, the dining room, the pub, the car…) we become ever more receptive to what is coming out of it, even though we may not think we do.
Television is where the greenwashers go if they really want to get their message over to the maximum number of people in the most insidious way possible — which makes television, public television in particular, an obvious target for sabotage. You might not be able to get into peoples’ homes (although, as this article suggests, it would make a fine project) but, as this article from The Sietch Blog shows, everyone can have a go at freeing peoples’ minds…
I have had some interesting discussions with people who don’t like what I say in my book about sabotage. In a nutshell, sabotage, or probably more accurately, “undermining” is a vital activity in allowing a sizeable number of people to regain control of their lives that are otherwise being controlled by the forces that ensure we follow our current, destructive path. Sabotage of the things that control us is therefore, fundamental to creating large-scale change.
The way we have been taught, especially in recent years, to view anyone interfering with the workings of civilization as “terrorists” is a travesty. Sabotage for the sake of creating something better, no less than in order to ensure humans have a future on Earth, is no more negative than growing your own food or refusing to buy new goods; and is a lot more positive an action than, say, voting, which changes nothing except the superficial appearance of the political system.
And in case you think sabotage in order to give people their minds back is going to be difficult, here’s an example of something that everyone can do easily, quickly and without getting caught – and if you do get caught then what’s the worse that can happen? “Officer, I caught this individual switching my bank of televisions off!” Clearly a capital offence.
TV-B-Gone — and I make no excuses for advertising a product, because it’s one that could really change things — switches televisions and other remote controlled screens off. Simple. And it does it brilliantly…
This turns 17 off in 2 minutes at an electronics fair:
This clip shows how to use it through windows:
And this one, which I think is the best of all, shows how to use it in places where, surely you would get caught, but are not!
You can buy TV-B-Gone directly from the www.tvbgone.com or on your local eBay site.
I’ve just ordered one, and It’ll be attached to my house keys, so it’s always there when I get the urge. Go on, you know you want to do it!
You would be amazed how many times, and in how many different places, I have used mine…
People aren’t listening: this is the season of supermarket voucher collecting in schools around the UK, and the exortations to “Collect! Collect! Collect!” are coming thick and fast, in every newsletter sent home with students, on every school website, and on posters liberally pasted and hung on the walls of a school near you.
I have tried my best to be analytical and instructive. The Unsuitablog published a series of three articles last year giving details about the operation of, the commercial incentives and the brainwashing imposed by such schemes. Here they are, in case you missed them:
The schemes are back with a vengeance – most prominently the newly rebranded Tesco for Schools & Clubs and the Sainsbury Active Kids 2009 schemes: both designed to teach children and their parents that supermarkets are a force for social good, and not the commercial resource-sucking, community-killing, globalization machines that anyone who pauses for even a short moment would realise they really are.
In the last article I tried to suggest ways of stopping these schemes, and tried a number of them myself, to little effect – all except for one, which worked wonderfully!
All you need is a pair of these:
Take a look at the photo at the top of this article, paying particular attention to how the incidious banners — which provide supermarkets with wonderful free advertising on public land — are attached. Not very securely, are they?
Now, with your wire cutters to hand, pay a visit to any school which has one of these banners, preferably when it is dark, and with just four quiet snips, you can cut down this brainwashing tool, stuff it into a bag (why not use a Tesco or a Sainsbury’s one, for extra irony) and then put it in a bin a few streets away. It’s not illegal, by the way: you are doing a public service, and the banner was a “gift”, rather than part of a contractual arrangement.
Once you have done it once, then you’ll want to do it again: and maybe in a short while, we will have together, given the supermarkets a good kick in the balls, which is the least they deserve.
